Think Outside

We love the great outdoors. And we love those who love the great outdoors. That’s why we’ve dedicated ourselves to two things. First, to build outdoor gear you can rely on. Second, to price that gear for the real world. You shouldn’t need to take out a second mortgage just to keep your drinks cold.

Overbuilt.
Not overpriced.

Save your money for your adventure. We’ll back you up with products that perform—whether you’re icing down six-packs for a tailgate party or fly fishing the Bighorn River.

RTIC Outdoors is lucky to have some of the most loyal customers in the world. And that is something we will never take for granted. So lace up your boots. Pack up your truck. Hook up your boat. Hit the trail. And never look back.

“Top-notch company and top-notch products.”
- Steve Whateley, verified purchaser

Let’s talk about value.

We know that when you shop, you are looking for high quality gear that won’t let you down. And ideally, you are getting it at a fair price. Our passion—our specialty—is to deliver both. Some companies, to stay competitive, will compromise on quality in a price-driven race to the bottom. Other companies cling to the status quo, pricing themselves out of the real world, hoping their customers will play along and pay along.

We do neither.

We build high quality gear, test it rigorously, and sell it at reasonable prices. And we aim to put savings back in the pockets of our customers.

About the owners

Entrepreneurial twin brothers, John and Jim Jacobsen, gained success in the cooler industry by selling their high-end products for less. They offered high quality coolers with all of the features customers wanted - at a fraction of the price of other brands. How? By using word of mouth, great reviews, & social media to promote their coolers.

Since launching RTIC Coolers—now known as RTIC Outdoors—the company’s ultimate goal remains the same; provide high-quality, affordable products for all.

“It’s about the adventure, and how you can take RTIC along—you spend the money on the adventure, not on the gear.” - Jim Jacobsen