We love the great outdoors. And we love those who love the great outdoors. That’s why we’ve dedicated ourselves to two things. First, to build outdoor gear you can rely on. Second, to price that gear for the real world. You shouldn’t need to take out a second mortgage just to keep your drinks cold.
Save your money for your adventure. We’ll back you up with products that perform—whether you’re icing down six-packs for a tailgate party or fly fishing the Bighorn River.
RTIC Outdoors is lucky to have some of the most loyal customers in the world. And that is something we will never take for granted. So lace up your boots. Pack up your truck. Hook up your boat. Hit the trail. And never look back.
“Top-notch company and top-notch products.”
- Steve Whateley, verified purchaser
Let’s be direct.
Between you and everything you purchase, there’s a distance. Our passion—our specialty—is to shorten that distance. We looked at traditional business models and distribution channels and realized these traditions needed changing in order to bring people and experience together. Some companies, to stay competitive, will compromise on quality in a price-driven race to the bottom. Other companies cling to the status quo, pricing themselves out of the real world, hoping their customers will play along and pay along.
We do neither.
Whether it’s an ice cooler or a barbecue grill, we eliminate anything that gets in the way of your experience. You don’t need big-box retailers, celebrity endorsements, or complex distribution networks to get the things you want the way you want them at a price you want to pay. Word of mouth, from real people, amplified by social media, speaks to the new truth.