SoftPack 30, Rift Blue Camo

9 Reviews
Our Price: $149.99


Our midsize cooler makes a perfect multipurpose cooler. It is 100% leakproof, puncture-resistant, and has an antimicrobial liner that resists mildew. It is tough as nails and can hold ice for days. Holds up to 30 cans of your favorite beverage plus ice. Wrapped in a heavy duty vinyl shell, it is stronger than any other soft-sided cooler, tear resistant and UV protected to ensure it does not fade. With up to 2 inches closed-cell foam insulation, this cooler keeps your drinks frosty cold. Use the exterior pocket for dry items.

Common Uses

  • Fishing
  • Boating
  • Back of pick-up truck
  • Small game
  • Tailgating


Weight: 4.0 lbs


30 cans
30pounds of ice

Functional Features

  • StayDry Material

    100% waterproof material.

  • Easy Access Lid

    Wide, flip-top for easy access.

  • Waterproof Zipper

    It's leakproof

  • Anti-Microbial Liner

    Resists mold

  • Heavy Duty Nylon Shell

    Puncture and tear resistant

  • No Sweat Exterior

    The outside stays dry

  • Closed-Cell Insulation

    2" on top and 1" on sides locks in the cold.

  • Lightweight & Durable

    Tough, laminated fabric and welded seams.

Ratings & Reviews

Based on 9 Reviews

Most Recent Reviews


Awesome Product

by - verified purchaser
I bought an Rift Blue soft pack 30. I work out and needing to eat 5-6 times a day this works perfectly. I can put all my my meals and shakes + 2-3 ice packs. Deffintally worth every penny, and it is also very well made. Highly recommend to anyone that is considering it.

Amazing cooler

by - verified purchaser
Bought this cooler early in the spring. Been using it all summer keeps things cold even in the hottest weather. It is everything the day. Indestructable Keeps ice for days on end, even when opening and closing all day

Softpack 30 riftblue

by - verified purchaser
Pretty nice over all...I use it to keep drinks cold in the texas heat..the dry pocket tends to collect moisture though,almost like the cooler it self is sweating in the pocket..and if you dont keep some lube on the zipper it will get difficult to open and close..


by - verified purchaser
Can someone tell me the secret to that waterproof zipper?? Seems like it takes two people to open it. Not really ,but it would be easier.

100% Worth it

by - verified purchaser
Bought the Rift Blue soft pack 30 and couldn't be happier! Was tired of cheap soft coolers leaking all over my car and making a mess. RTIC lives up to the expectations they say it should and the quality of materials do not fall short! Will be purchasing more RTIC gear!

Love it

by - verified purchaser
We were gifted one for Christmas last year!!! I want another one!!! I'm thinking the blue rift one!!! Come on Santa! Bring it!!! This price is amazing!

Everything you think it will be

by - verified purchaser
I bought the SoftPak 30 rebelling against my husband's opinion that "what we have is just fine". It wasn't fine! Every soft side cooler I've bought eventually was torn on one of my hubby's fishing or hunting trips, leaving us out of luck at times for The park, get togethers, kid sports, etc. As unhappy as he initially was with my surprise, after a trip to Alpine, AZ this Oct for his dad's cow elk hunt he saw the light. He was very impressed by the amount he could fit in the cooler, how long everything stayed cold & the fact that he wasn't worried about it being thrown in the back of the truck because it was "solid". I knew it was going to be a fantastic purchase, but getting my frugal husband to agree that the purchase was worth the price is a win like no other! Not to mention everyone that has seen the Blue Camo print has commented on how much they like it. The 30 isn't too big, it isn't too small, it is just right! You really can't go wrong.

by - verified purchaser
It's a really nice cooler.., really wish they had more color options for wemon like pink!!!

Nice print

by - verified purchaser
Everything is great about this cooler. Espically the new print. Waiting for the side pack to come out !
Read all 9 reviews >

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