It's a well made cooler and great for its intended purpose. Car, beach, work, party, picnic etc. cooler. The size is perfect IMO. It's easy to load/unload, carry and clean and it holds ice very well for a cooler that's meant to be opened a lot. I bought it during a sale for $87.00 delivered. I have a Bison Soft 12 that I'm happy with and bought this for a little larger easy carry quality cooler and I'm very happy with it. Infact so happy I'm going to buy 3-4 more next time they are on sale to use as gifts.
Our midsize cooler makes a perfect multipurpose cooler. It is 100% leakproof, puncture-resistant, and has an antimicrobial liner that resists mildew. It is tough as nails and keeps ice for up to 5 days. Holds up to 30 cans of your favorite beverage plus ice. Wrapped in a heavy duty vinyl shell, it is stronger than any other soft-sided cooler, tear resistant and UV protected to ensure it does not fade. With up to 2 inches closed-cell foam insulation, this cooler keeps your drinks frosty cold. Use the exterior pocket for dry items.
- Back of pick-up truck
- Small game
Weight: 4.0 lbs
Keeps Ice up to 5 Days
Perfect portable cooler
100% waterproof material.
Easy Access Lid
Wide, flip-top for easy access.
Heavy Duty Nylon Shell
Puncture and tear resistant
No Sweat Exterior
The outside stays dry
2" on top and 1" on sides locks in the cold.
Lightweight & Durable
Tough, laminated fabric and welded seams.
Ratings & Reviews
Most Recent Reviews
Excellent, 48 Hours in travel and ice is intact!
I bought this back in October for a waterpark trip to WI Dells. Needed something to bootleg our beer and food into the park. 15 cans of beer on the bottom, then some ice, couple containers of cheese spread, beef sticks, crackers and a bag of a dozen sandwiches all fit into this cooler. This cooler was constantly either being open or opened most of the day and everything stayed cold. Given it stood up to the demands of the heat and humidity of an indoor waterpark, it should have no problem on the boat this summer.
Got it for for Christmas and put it to work with a 24 of budwieser ♡it
Was in doubt about the cooler, keeps ice for days. Zipper is tight but it keeps the water in. Great item. Just purchased a 65 cooler.
Got the soft pack 30 as a gift. Put ice 24hrs ago and still has half left with no leaks. Perfect for on the go. Glad I got the soft. So much easierthen the hard coolers because it's so ooo much easier to move around.
I order this cooler got it 2 days great buy. Cooler is great size looks awesome.
I bought the SoftPak 30 direct from this site. I love everything about it! I'm a Firefighter / Paramedic and work 24hr shifts (and longer :( ). I try to eat healthy and that means bringing all meals and drink with me to work. THe SoftPak 30 is the perfect size. It performs great and is fugged enough to withstand everyday hard use. I like that the lid unzips and flips open. I looked at the other options and did not care for the purse shaped coolers. I found one on display and it was hard to open and seemed to not be as user friendly. RTIC knocked this one out of the park. I am very happy with my purchase and highly recomend this cooler!
First off received my order earlier than anticipated and was not let down by the purchase absolutely love this pack I live in Ca and it gets hot 100 plus I take to the beach in the hot sand and it keeps my drinks Ice cold all day love it .I just keep it in the back of my truck and works perfect for tailgating and hunting trips.
Lived it! Very nice and very functional. The description of this soft pack cooler is right on target with what it does. Great product!
I bought the softpak 30. It is tough and does what is expected. I have to pack 3 meals for work plus drinks (water bottles). Perfect size and keeps everything cold and fresh.
Got it just before hurricane Mathew. I work as a lineman and used it every day for over a week. Kept ice for 2.5 to 3 days after filling with 20 waters and sitting in the sun all day. Great little cooler.
Love mine. Had to wait but it was well worth it. I have the competition and this one. This is much better, easier and best designed
This little cooler is absolutely awesome! I left it overnight in my hot truck and the next afternoon still had ice and cold drinks. Very well made and light weight. Since it is water tight I'm also using one to store my gear and keep it protected.
Love the size and light weight of this cooler. Kept ice for over 3 days and no leaks! Great product. Ordered the hard cooler as well and couldn't be happier.
The best soft cooler I have ever owned! Took a couple of months to be delivered but it was well worth it!
I use this cooler as a lunch box and its perfect for keeping my drinks cold, even on my 12 hour work days where my lunch box sits in the back of my pick up. Sitting there for 12 hours in 90° plus days, my ride home beverage is still cold. I love it.
Just got my cooler today looking forward to using it for kayaking and Roadtrips.Great cooler and another great product RTIC Keep up the great work.
It took quite a while for delivery but it was worth the wait. These coolers are great! The zipper is a little stiff as people have said but its loosening up. I am getting the 40 once i get a chance but the 30 is a great size for my kayak.
Luv thee rtc 30 works great and a he'll of alot cheaper....
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