Ratings & Reviews for RTIC SoftPak 30

4.6
Based on 142 Reviews
(107)
(15)
(20)
(0)
(0)

Most Recent Reviews

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Survived Miami and the Islands

by - verified purchaser
We planned a sailing trip to Grenada and loaded up some frozen food and dry ice in NC. Our luggage was lost and stranded in Miami for 36 hours on the runway and when it was returned in the Islands everything was FROZEN SOLID. The cooler was also great for keeping our ice and Caribe Beer cold against the elements of sailing. I’m purchasing this cooler for everyone I know.
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Cooler

by - verified purchaser
Don’t do it get a Ozark atleast it will stay together and can’t get nothing outa customer service
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Zipper

by - verified purchaser
Worked awesome for 6 months until the zipper started to separate. Emailed Rtic with absolutely no help from them. I recently moved so I couldn't locate my receipt and Rtic claims they couldn't find proof of purchase " RIGHT " So now I have a hundred and ninety dollar cooler with a DEFECTIVE ZIPPER. Thanks for standing behind your products RTIC.
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Made in china

by - verified purchaser
Very disappointed , right out of the box was a tag that said made in China . I thought I read they were American made hence why I made the purchase over other similar products.
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Awesome

by - verified purchaser
We have two of these. Purchased last year and still work like new. My husband uses his for his lunch box because he works in the field at a coal mine. He loves it. I use mine for lake trips, kids field trips, car trips, and an extra for camping trips, or any time I need a small cooler. Does not leak even when it lays on its side half the day with half a bag of loose ice in it. Would buy again in a heartbeat.
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Great SoftPak 30 Cooler

by - verified purchaser
I pack frozen meat to take with me from the US to China in my SoftPak 30 cooler. The cooler is then place in my luggage. On a recent trip, my flight from San Francisco was delayed due to smoke from the wildfires. Once I arrived at my destination, 36 hours after placing the meat in the cooler, my meat (wrapped in newspaper) was still frozen solid. Thanks for making such a great cooler!
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Great Cooler

by - verified purchaser
Look at the other coolers, then buy this .. Exactly what you hope it would do. Then take the money you just saved and fill it up and go. I have 3
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soft 20

by - verified purchaser
Awesome cooler with one problem. It should be a 2 way zipper with larger teeth. The small teeth zipper breaks down in time. It can't be replaced. I made a new top and it works great.
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by - verified purchaser
Looking to buy the soft cooler 20, been waiting for it to go back on sale, it does tonight, and already sold out. DISAPPOINTING, cause I really wanted the black/blue one
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Way better the Sheti coolers

by - verified purchaser
Great product great price great build keeps ice as long if not longer then the competition for less I love this brand best part is customer service
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Broken seams

by - verified purchaser
I have had my cooler for one and a half years and the glued seams are coming undone, I spoke to customer service and I was told it is only warranted for one year and there is “nothing we can do” this will be the last RTIC product I purchase.
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Disappointed

by - verified purchaser
Brought the 30 soft ok cooler because of great reviews, so disappointed the ice doesn't even last all day. As much as I paid I really expected a better product..
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Good

by - verified purchaser
I purchased this cooler last year and used it a whole summer at the lake. However, even using the zipper lubrication, as instructed, the zipper keeps coming apart. So for the money spent vs. the time I got to use it didn't impress me.
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Great cooler But!

by - verified purchaser
I've had this cooler for 2 years and loved it. I use it to bring ice to my RTIC 65 on the boat. This year the bottom of the cooler separated and fell off. It looks as if there was never any adhesive or glue ever applied to hold it together. Thank god for Duct tape!
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Strong

by - verified purchaser
Had the 20 for almost 3 years. I carry it everywhere with me. Got a 30 because I love the 20 and needed a little more space. Get you one, or 2, or 3. They're awesome!!!
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RTIC 30 softside

by - verified purchaser
Zipper failed within a year of weekend use.
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Best cooler I own

by - verified purchaser
I got this as a present and it is the most used cooler in my house. It comes floating the river, kayaking, car camping and picnicking. Because it is soft it doesn't hurt you carry over your shoulder. Keeps ice quite well and is easy to clean. I have recommended it to anyone that asks.
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Great Cooler

by - verified purchaser
This cooler is great for smaller events. It's light, durable and keeps the drinks cold.
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Rtic softpak 30

by - verified purchaser
Best softpak cooler out there in my opinion!!!! Definitely holds ice long in high heat temperatures and does not leak or mold or mildew period cooler saves my butt many of times out in the OIL FIRLD HEAT BEATING ON IRON ALL DAY AND GUARANTEED A COLD DRINK OUT OF THIS COOLER 5 stars in my book
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Zipper

by - verified purchaser
We have had ours just over a year and the seal along the zipper separated and now we are unable to close it tightly. Otherwise it has been a great cooler, keeping things cold and a nice size for a family of 5.
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soft 30

by - verified purchaser
I had mine just over a year and the zipper shattered.
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Zipper issues

by - verified purchaser
Got this cooler on sale about 1.5 or so years ago. Did not use it at all much in the first 6 months or so. Wife made a comment she hated the zipper. Well after a year now of pretty normal daily use about 3 weeks a month or so, zipper fails. Holds ice and ice packs well, but a zipper failure has pretty made this useless now. I also have the lunch bag size and ow worry it's zipper will be next. For the price, one expects it to last longer than 1.5 years of normal use.
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AWESOME

by - verified purchaser
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Great cooler

by - verified purchaser
We bought this cooler to take to the beach and other places. Keeps ice all day even in the back of the truck or in the car.
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Sale price

by - verified purchaser
Waiting for it to go on sale again
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*

by - verified purchaser
Sucks
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Softpak 30

by - verified purchaser
Love this cooler!! Best for floating the river or daytrips in the car without scratching the interior. Great quality product. RTIC, keep up the great products!!
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Soft 30

by - verified purchaser
Damn good ice chest I've had it a year. I kept in the the car for a few day an went out get it out an the seam on the lid spread apart an now it won't seal so I'll put some gorilla glue on an hope it seals if not I'll buy another one
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Soft side

by - verified purchaser
I have bought three of these I love them very much but the other day the lid fell in and the zipper fell apart all within 2 days so I called about warranty I've had it for 2 years and they said too bad I just think if you pay that much money and the zipper and the top fall in this is craftsmanship they could have done something I was very disappointed
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Nice but....

by - verified purchaser
We love this cooler and my husband uses it all the time. I bought it for him for Christmas one year. Only thing is when we used it in the car and drove to Colorado it swelled and some of the seams came unglued. Pretty disappointed in that since it still looks a tad swollen even after we got home. That however, doesn't stop us from using it.
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RTIC 30

by - verified purchaser
I wish I could say I am happier with this Cooler. It’s not bad but not what I was expecting. I used it for the 1st time last week and my ice only kept for about 8 to 10 hours. The bottom of my bag was wet not sure if condensation or a leak . I will have to try it again and see. The bag is nice just not what I expected for the price .
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Great cooler

by - verified purchaser
So far I am very satisfied with this RTIC 30 that I picked up at Buc-Ee's in Baytown, TX about four months ago. Overall the cooler keeps ice on cooler days for about three days, and in the middle of our hot 95 degree Florida summers it is getting somewhere just around one and a half days. The only weak link I have found is in the spindles that connect the shoulder strap to the actual cooler. These have popped off multiple times when I have the cooler fully loaded. I fixed the issue by switching out the plastic pieces with metal turnbuckles I purchased at my local hardware shop for about $4 each. So far this is working out splendidly. Great job RTIC!
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Money well spent

by - verified purchaser
Bought this cooler with high hopes and I have to say it didn’t disappoint. Well worth the money
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Not so good

by - verified purchaser
I have the southside 20 and the smaller one and neither of them keep ice on my sodas for more than a day at the most I’m not impressed especially for the price
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Love it!

by - verified purchaser
Excellent replacement for my older, soft cooler. Perfect size for shorter trips and keeps things cold!!
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Great cooler it floats

by - verified purchaser
Great cooler. I was surprised that the cooler floats. It actually floats so well it supported my weight in the water. Kept our drinks cold all day and still had ice the next morning. Strongly recommend. The little dry pocket on the outside is small. Not really large enough to store anything significant. Other than that, this cooler is sweet!
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Teacher

by - verified purchaser
I ordered on a ad like this in November to buy some tumblers and still did not receive any of them!!! I paid for 7 and got nothing, so beware
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Fantastic small cooler

by - verified purchaser
I bought this, specifically to carry a block of ice to elk camp for a week. The last store we hit only had cubed ice, so we loaded it up. We had mild temps during late October, 40-55 degrees. We dumped out the last of the ice on the 8th day and packed it with meat for the horseback ride out. I'm very happy with this soft cooler. And with the price!
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Softside coolers and all your products

by - verified purchaser
Love your products...Have hard cooler, soft cooler, 12 pk cooler,tumbers,.Please consider making saddlebag coolers for horse and mule riders.. It would be a huge sucess. We need. saddlebags that will keep our beverages cold for a whole. day of riding.
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by - verified purchaser
Zipper is garbage one year an 1 day an my soft side won’t close any more
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Zipper from Hell

by - verified purchaser
Great cooler but the zipper is difficult to operate, even after lubing
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Excellent

by - verified purchaser
Now that I have had my cooler for well over year I feel like in safely review the product and state without hesitation that it is the best cooler I have ever had. The company keeps her promise the cooler is indeed waterproof so my car does not get soaked! It also keeps items cold for a very long time. I love my cooler and plan on getting another one. The only dilemma is whether I want a 30 or 40 next.
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Great Cooler

by - verified purchaser
I received the 40 Camo as a gift over a year ago. It fully lives up to the company's claims and exceeds all expectations. I would like to see backpack straps added to the product or offered as an optional accessory.
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Not as pictured

by - verified purchaser
The blue/grey is not blue. It is black. The picture is misleading.
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Not a price war

by - verified purchaser
When I can get the same product for 40 bucks from Ozark trail... just buying a name people
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Quality

by - verified purchaser
I’ve owned this cooler for two years now. It’s been on numerous weekend fishing and hunting trips, all day atv rides and kayaking trips....always keeps drinks cold even opening the cooler every 30 minutes in an Alabama summer.....don’t waste your money on more expensive brands.
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Great cooler

by - verified purchaser
Love this cooler great for road trips and keeping your drinks cold! Also got a great deal from the rtic store in Houston!
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Zipper problems

by - verified purchaser
I bought mine a little over a year ago and after about three months the zipper began to separate. A little bit regularly but after five or six openings and closings it always comes apart. Very frustrating and not worth the aggravation.
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Best beach cooler you can buy

by - verified purchaser
Got this cooler for beach trips.. performs excellent couldn’t be happier. Kept all my drinksice cold all day in temps that were mid 90s and that’s in the beach direct sunlight..
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Perfect!

by - verified purchaser
This cooler works great and would buy another one! Ice stays forever.
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Worth the Wait!!!

by - verified purchaser
Living in Hawaii I needed to get creative. Had this shipped to Vegas and USPS to Hawaii. Took about a month and worth the wait. At first look the cooler didn't look as big as I expected. The construction of the cooler is awesome. I could feet the quality in the material. The zipper takes a little effort to open and close, but I know that will not open on its own. Went to the store and bought 2 bags of 12lbs ice. To my surprise both bags fit in the cooler standing up. Couldn't close the lid, but just to see both bags fit in the cooler blew me away. About 8 am I kept one bag in the cooler with zipping the cover close and at about 6pm that day I opened the cooler and to my surprise, the bag of ice looked like I just bought it, no melting. 2 days later I opened to cooler again and most of the ice melted, but there was a little ice still in the bag. What else can I say, you won't be disappointed. RTIC, please ship to Hawaii!!! You need to get your product out here. Mahalo from exit 8.
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Super Car Cooler

by - verified purchaser
Purchased on for my wife to use when she takes a trip. She keeps it in the trunk and its never leaks like the prior models. It survived Hurricane Harvey when her car flooded.
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Rtic 30

by - verified purchaser
I would like to have one of the Rtic 30 to be made like a suit case wheel dolly so I don't have to carry it I could row it. It would be much needed help. Thank you and love your RTIC.
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fast shipment

by - verified purchaser
ordered this solfpak 30 and got it the next day it works great thanks for the fast shipment
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REALLY?

by - verified purchaser
These same coolers, from the same site were $83.00+ just last week...
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Great Cooler

by - verified purchaser
This cooler is the best value out there. I cant afford the other rotomold cooler brands.
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Great

by - verified purchaser
Great service and great quality, recommended by a friend and had to get one, i got the 30, in the blue camo, very nice size and yet its easy to carry around. Love it.
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Cooler

by - verified purchaser
I like the looks of the cooler we purchased. I don’t think it’s that great about keeping ice on a road trip and it not even being hot in a vehicle. I guess I was expecting it to keep longer.
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Ms

by - verified purchaser
Best cooler, I had ice in it for 3 days kept everything cold.
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Artic 30 softside

by - verified purchaser
Purchased one after seeing my brothers and hearing his praises. Has been a great purchase! I have had this strapped on the back of the ATV, in 90 degree weather, all day and everything stayed cold. I have put mine through a lot of use between fishing, hunting, and my family going to our kids sporting events. It still looks new and all parts are fit and functional. One of the best deals out there at a price way better than other brand names.
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Best cooler ever made

by - verified purchaser
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Faulty strap

by - verified purchaser
I have had this cooler (30) for approximately 2 months and love it. In the Florida heats, it actually keeps ice and my items cool for the day. Today, as I was unloading the cooler from my car, the plastic swivel on the strap snapped and sent the cooler to the ground. If a cooler is meant to carry 30lbs of ice, and I only had it loaded with 15lbs tops, this should be addressed and corrected.
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Useless cooler

by - verified purchaser
Bought 30 in march. Its Oct., the pos zipper pulls apart . Warranty dept. won't stand by it, " normal wear and tear". I could have bought 4 Wal-Mart coolers for this one, and they all would have made it more than 6 months. So, unless you actually USE the cooler its great. Put a few beers in it, the zipper fails. Should have bought a ******, orca, or GRIZZLY. This thing plain sucks
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Great Buy

by - verified purchaser
I have the 30 size for camping and have been really impressed. I just got back from a weekend trip and even on the ride home the drinks were still ice cold. Highly recommend.
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65 qt cooler

by - verified purchaser
I received my cooler in just a few days from ordering and it was the item I ordered. Everything was fine until I loaded the cooler with ice and put my drinks and lunch and fish bait in the cooler. An hour or later I decided I wanted a drink. There was no way I could open the cooler. It wasn't until I got back to the dock that I realized I put the ice in a warm cooler. A flash back to my chemistry class I remember that air contracts when cooled. I was trying to pull against a vacuum. After searching around I found the valve on the side of the cooler, which I opened and that equalized the pressure and opened the cooler. Did I miss something in the instructions? NO there was no instructions telling me this would happen and the valve was there to correct that problem. Why is the valve on the left side of the cooler. Shouldn't it be in front when you go to open the cooler. A few days latter we packed up to leave the path of hurricane Irma and the we only needed 30 Lbs. .of ice to last us 5 days.
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Great lunch box

by - verified purchaser
I've had one for about a year, I work outside I have my lunch and a Gatorade along with a 1/2 gal. yet I. I use a single ice pack, When I eat usually have to take food out about an hour before, after 12 hrs the ice pack is still solid, works great for the price.
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Good for the money

by - verified purchaser
Love the cooler. Works as advertised. Ice lasted two days at beach with opening and closing often. I'm sure it would hold ice much longer. My problem is the build. The inner blue lining on mine separated which allows water between inner and outer linings. Still works. But annoying
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Para

by - verified purchaser
Purchased about two years ago. I take this cooler with me almost everywhere. Keeps ice and it is the perfect size! My father noticed it on a fishing trip and commented on how he liked it. I sent him one the next week!
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Always on the go....

by - verified purchaser
I’ve had the Softpak 30 for 6 months and its one of the best coolers. From road trips to paddle boarding trips the cooler has gone above and beyond.
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Ice melts and it fades

by - verified purchaser
Ice doesn't even last throughout one day with it remaining shut. Mine also sat in the sun and it faded the top from a gray to sand color. Very disappointed.
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I WANT ANOTHER!

by - verified purchaser
I am a Florida roofer and have taken this cooler to work everyday since Christmas. I bring it up on the roof with me all the time. Even in the 115-130 temps on the roof, it still holds ice for about 3 days. I will be investing in a bigger one for camping, but this is the perfect cooler for the working man.
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Holds ice 5 days????

by - verified purchaser
This cooler does not even come close to holding ice for five days. Bought this cooler in May 2017. I took it to the beach for 5 days and not once did it hold ice for even one day. Then in July we took it to a resort where we're staying. We left this cooler in the hotel room the whole weekend and every day I had to add more ice as all the ice had melted. The cooler does not leak or sweat. I think the their claim that it holds ice for five days should be removed.
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Better than the roto-mold 20

by - verified purchaser
I own a 65, and 2 20's, and love the 65. The 20's don't seem to hold temperature as well as the 65. My wife got me a soft 30 for Father's Day, and it's my new favorite! I'm a heavy equipment operator in Chicago, and the cooler sits outside on my excavator, pretty close to some very hot hydraulic lines all day. I put two freezer packs in the 30 in the morning, and 12 hours later they're still mostly frozen. Love it and now I need a reason to get a 40!
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Nice, ice melts

by - verified purchaser
Nice cooler overall, the 5 day ice claim is a sham. Good deal though.
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Great on the beach

by - verified purchaser
On the beach all day in Cape Hatteras,NC with temperatures in the high 90's the cooler kept 30 plus beers cold all day with just 4 or 5 frozen water bottles ,, great cooler
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Great but not 30 cans

by - verified purchaser
I love this cooler and have convinced multiple friends to buy one! One of the first things I grab when head to the pool, lake, or beach. I only wish it was one inch taller on the inside so you could easily stack cans two high. 15 cans fit perfectly standing up on the bottom--with room for ice. But I cannot get another layer of 15 stacked on top for 30 cans. I typically fit about 20 cans plus ice & I'm amazed by the performance.
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Purchaser

by - verified purchaser
We used this soft pack at the beach in 100 degree weather. We NEVER had to worry about needing ice! It's holds the perfect amount of drinks. I'd like to see a soft pack like this with backpack straps. ☺️
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Zipper

by - verified purchaser
Great cooler... the only reason I'm not giving it a 5 is that the zipper is a bitch to open
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Excellent!

by - verified purchaser
I ordered a 30 in the old design and about a year ago and it developed a mold in the bottom so I sent them a message and they sent me a brand new one in the new design no questions asked! I have a friend with that same old design and his is fine so it must have been a defect with only my cooler. Couldn't have asked for better customer service and an awesome new product in the new cooler they sent!
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Soft 30

by - verified purchaser
Filled it with cold beer and ice the next morning there was no ice this happened all three days I used the rtic cooler yes beer was cold but not ice cold this was on days around 77-80 degrees on my boat! I guess I should of bought a soft ******!!!
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Exactly what I wanted

by - verified purchaser
Purchased the soft 30 directly from the Rtic site. Super fast shipping, fair price($125), and no tax which I love. I already give way too much of my herd-earned money to the government to squander on things that don't benefit me!! I love the quality of this cooler. The sealed zippers appear to be heavy duty, and the overall construction is top notch I would say. I brought it to work yesterday with food, drinks and only 2 freezer packs to keep the items cold. Not surprisingly, my food and drinks stayed cold all day. I can't wait to fill this with ice and cold IPA's to see how she goes. I highly recommend this cooler over the competitors for the several reasons I listed. Even though I do own and enjoy several of the competitors products, this one is a no-brainer.
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Does not hold ice

by - verified purchaser
I like the look and size of the cooler, however I used it for the first time this week and it did not hold ice for 5 days as advertised. The cooler stayed inside all day with ice and drinks and the ice did not stay frozen for even 24 hours. I am very disappointed in the quality compared to the price.
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Not a 5 day keep ice cooler

by - verified purchaser
I bought this for all sorts of reasons. It is very handy but one selling point that isn't true is that it keeps ice for 5 days. It's a great cooler that doesn't sweat on the outside and easy to carry. If a 5 day cooler is your main concern this isn't for you. I m giving it a 4 for that reason
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Great boat gear.

by - verified purchaser
Our wakeboard boat came with the purse style competitor. That one is hard to get in and out of and is difficult to organize drinks in so I bought the 30 can for the boat and I love it. It sits in front of the captain chair and is easy to move around and get in and out of. Everything stays cold all day and I also lay my phone on top of it. It keeps my phone out of the sun and overheating on the dash and because of the material the phone doesn't slide off the cooler. No problems so far!
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Not too bad...

by - verified purchaser
Nice cooler for the price....I am a little disappointed. Ice seems to melt quicker than I thought. Says 5 days....but 2 is the best I can get. I just put ice in this cooler a few hours ago....and its already melting pretty good.....
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Softpak 30

by - verified purchaser
I purchased this cooler last summer & have been very happy with it. When I pulled it out this spring I noticed the rtic brand on the cover had started to loosen, it didn't seem to impact the performance of the cooler. I contacted rtic to inquire about a possible fix & if others have noticed this, rtic immediately sent me a packing slip to return the cooler for a replacement, GREAT company, didn't even ask or expect a replacement.
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Nice Soft Cooler

by - verified purchaser
I'm quite pleased with this cooler so far. The quality is on par with other soft coolers costing 3x as much. The zipper pull is as I would expect for a waterproof seal. I don't see this thing ever leaving my car. If I had one suggestion, it would be to add an integrated bottle opener.
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it's ok

by - verified purchaser
bought this to take on boat, camping, beach as it is the perfect size, zips and wanted it to keep my ice longer. i do agree it is the perfect size for the boat, beach and camper, i love that it zips and is easy to carry and holds good amount for the size. however it DOES NOT hold ice for 5 days. it has barely kept the ice for 24 hours. I mean the water from the melted ice stays pretty cold for about 2 days but that's it. It's a nice cooler but i don't think it's worth the price given that it does not hold ice for more than 24 hrs. slightly dissapointed.
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Does not hold ice for 5 days.

by - verified purchaser
RTIC website claims that this cooler holds ice for 5 days. My family ordered 2 of the SoftPak 30 colors and 1 SoftPak 20 cooler. None of these coolers held ice for even 24 hours let alone 5 days. This morning at about 8am, I loaded some left over drinks and other things that needed to be kept cold into my SoftPak 30 cooler. All of these items had been in the refrigerator all week. I filled the cooler with and headed home to Louisiana from Florida. By the time I got home about 4pm, most of the ice had melted. That's only six hours. Not even close to 5 days. I think these coolers are over priced.
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Does not keep ice for 5 days

by - verified purchaser
RTIC web site claims that their soft coolers hold ice for up to 5 days. My sister in daughter, my daughter, and myself each bought soft coolers from RTIC directly. We all brought them to the beach in Santa Rosa Beach Fl during the week May 20 - May 27. The highest temperature during the day topped out at about 80degrees. These coolers barely held ice for 24 hours. We chilled our beverages in the refrigerator before we loaded them in our coolers. I don't think these coolers are worth a fraction of what they charge.
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Levano

by - verified purchaser
Well made cooler for the price, excellent quality, only one issue, handles require a comfortable support
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KA

by - verified purchaser
This thing fits in the cooler/seat of my Montauk 170 with a little room on the side to toss empties. Now I don't have to dick around loading/unloading the big cooler on the boat. So KA, doods...
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New Cooler

by - verified purchaser
I just got the new RTIC SoftPak 30 and it's beautiful. I do have some concerns about the longevity of the zipper, which is a little tight. What is the warranty for the zipper?
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Awesome

by - verified purchaser
I own (4) RTIC coolers. I keep the larger Roto-Molded coolers at home for use around the house, while using the (2) SoftPak coolers for travel. I travel quite often in my job and have tried various coolers. RTIC has the best coolers out there.
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Carry on

by - verified purchaser
I took this cooler as my carry on luggage on a 12 day trip to Costa Rica. Put backpack inside with kindle, IPad , snacks, etc. It went everywhere with us and kept the drinks cold and ice lasted several days.
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Rtic 30

by - verified purchaser
I've had mine for about two months and have no complaints. It keeps ice for days, and holds plenty of supplies for a weekend outing. I purchased it primarily for canoe tripping since the soft style works better than a traditional rigid cooler.
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I use it every day

by - verified purchaser
I love my water and soda to be very cold. Unfortunately I have a roommate that will take the last cold soda or water out of the fridge. I bought the SoftPak 30 to keep in my room. It works great. I honestly use it every day. I've had it 8-9 months. Its still perfect. Use the zipper lubricant every few weeks. My daughter went to visit her in laws that live a few hours away and want to buy Rita's Italian Ice to bring back, I let her take my Rtic. She got several quarts, topped it with ice, and it was still frozen when she got home (2.5 hour car ride). Highly recommend, i'll be buying her own for her birthday....it was a hard day being without my Rtic lol....we are an RTIC Family, we have tumblers, koozies, water bottles, lowballs (great for my grandkids) and my SoftPac 30. Thanks for making superior products at reasonable prices!!
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KNOWN ISSUES!!!!!!!!

by - verified purchaser
Rtic knows these coolers have manufacture defects allowing water to leak into the seams and in between the liners. They will however not replace them even knowing this. BUY AT YOUR OWN RISK!
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You definitely get what you pay for!!

by - verified purchaser
This thing is tough as nails, I already had an incident where it fell from the top of my vehicle (I didn't secure it) and it not only held together and was barely scuffed, it was still watertight!! Great Value
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Finally

by - verified purchaser
HA!!! I kept putting it off and putting it off, then you had a sale. Then you sold out 🙁 But then you must have had a few laying around because. They were back up for sale a couple of days later. Snatched it up quick. 😊 Love it. Your products are awesome. I have the hard 20, the 30 oz in black and now the 30 softpack. Next is the rtic 45 if I can get my hands on one... Speaking of that you are sold out of most of your inventory it seems. Well, you developed a product that is on par with the 'competition' and sold it for half or less than what they are charging. There are people that still swear by their products (go figure) coming up with all stupid justifications for doing so. I'm glad I waited. Says something about a company when they sell out of their product.
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Dude, this thing is TOP NOTCH!!

by - verified purchaser
I just now ordered a Soft Cooler and this thing is already on its way! Super fast customer service. Have a mentioned, how awesome this cooler is going to be while I work on my Diesel Engines!? I bet this thing will keep my water ice cold!
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Best Purchase I have made in a long time

by - verified purchaser
I love this thing. We take it everywhere we go. If we are going to some friends house, throw an ice pack in the bottom and off we go. Going away for a weekend? same thing. I highly recomend this cooler and I have convinced many of my friends to get one.
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RTIC SALE

by - verified purchaser
I want to know how to get the one on sale for 87.00!! I really want one but can't afford the 125.00 Thx in advance.
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Disappointed!

by - verified purchaser
I know the claim is it holds ice UP TO 5 days...2 days with SOME ice left, is my best case scenario & this was NOT in the heat of summer. On one occasion, the cooler sat in my hotel room all day & not opened....no ice by the next day! We'll see how this works in the summer & heat. Zipper is VERY tight & I find it annoying. Hope it loosens up some, like others have said.
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carry on

by - verified purchaser
This softpak 30 is within the legal size for carry on luggage. Great on location cooler
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Great cooler

by - verified purchaser
This is a great cooler. Sure, there are some VERY minor cosmetic issues that they could work on, but if you're buying an RTIC, you're buying it because you want something awesome and you only want to pay half of what competitors are charging. We love this cooler. As you can see from the pictures, there are some extremely minor cosmetic issues that I think they could work on, e.g. a glue bubble on the lid and sloppy stitching on the inside of the handle. On the other hand, this thing is a great cooler that cost half as much as it's billed competitor. I can deal with some EXTREMELY minor blemishes that don't affect the usefulness of this product. Great stuff. I'll buy a hardside shortly.
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Quality but watch size

by - verified purchaser
Purchased this cooler after purchasing one of the 65 quart and 4ea of the 20 quart hard coolers. The hard coolers are awesome by the way!! This soft cooler seems well made but noticed that the 2" foam in the lid just barely meets the wall insulation and the corners of both just touch but do not overlap. I would think the lid insulation would either go down inside the wall insulation when you close the lid or would be wider and sit on top and overlap all of the wall insulation. It does neither. Maybe it works but I would think having the two overlap each other completely would make for better insulating capability. One other thing to be careful of is when choosing which size to order. Since I ordered the hard coolers earlier, I failed to notice that they advertise the soft coolers in numbers of cans they hold instead of quarts. I would have ordered the soft 40 if I had noticed this because the soft 30 I ordered is a bit small for my needs. My mistake but just letting everyone know to be sure to note this when ordering. I would have much rather had the 40 soft cooler.
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Value

by - verified purchaser
It's a well made cooler and great for its intended purpose. Car, beach, work, party, picnic etc. cooler. The size is perfect IMO. It's easy to load/unload, carry and clean and it holds ice very well for a cooler that's meant to be opened a lot. I bought it during a sale for $87.00 delivered. I have a Bison Soft 12 that I'm happy with and bought this for a little larger easy carry quality cooler and I'm very happy with it. Infact so happy I'm going to buy 3-4 more next time they are on sale to use as gifts.
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Excellent

by - verified purchaser
Excellent, 48 Hours in travel and ice is intact!
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Wendy

by - verified purchaser
I ordered the SoftPac 30 at 5:30 Thursday night. My husband called me about 12:30 on Friday and asked if I paid for express shipping because I already received the RTIC cooler. He said he wished that all companies were this fast. :-). Now, that is what I call service! I have read reviews on Amazon that stated they leaked. So, the first thing I did when I got it was filled it with water, zipped it up and tilted every which way and NOT a single drop escaped!! Held Ice for several days! Love it and it didn't cost me $350 like a ******!!
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RTIC Soft 30

by - verified purchaser
I bought this back in October for a waterpark trip to WI Dells. Needed something to bootleg our beer and food into the park. 15 cans of beer on the bottom, then some ice, couple containers of cheese spread, beef sticks, crackers and a bag of a dozen sandwiches all fit into this cooler. This cooler was constantly either being open or opened most of the day and everything stayed cold. Given it stood up to the demands of the heat and humidity of an indoor waterpark, it should have no problem on the boat this summer.
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Pretty damm Good

by - verified purchaser
Got it for for Christmas and put it to work with a 24 of budwieser ♡it
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Great

by - verified purchaser
Was in doubt about the cooler, keeps ice for days. Zipper is tight but it keeps the water in. Great item. Just purchased a 65 cooler.
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Perfect

by - verified purchaser
Got the soft pack 30 as a gift. Put ice 24hrs ago and still has half left with no leaks. Perfect for on the go. Glad I got the soft. So much easierthen the hard coolers because it's so ooo much easier to move around.
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RTIC softpak 30

by - verified purchaser
I order this cooler got it 2 days great buy. Cooler is great size looks awesome.
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Home Run!

by - verified purchaser
I bought the SoftPak 30 direct from this site. I love everything about it! I'm a Firefighter / Paramedic and work 24hr shifts (and longer :( ). I try to eat healthy and that means bringing all meals and drink with me to work. THe SoftPak 30 is the perfect size. It performs great and is fugged enough to withstand everyday hard use. I like that the lid unzips and flips open. I looked at the other options and did not care for the purse shaped coolers. I found one on display and it was hard to open and seemed to not be as user friendly. RTIC knocked this one out of the park. I am very happy with my purchase and highly recomend this cooler!
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Amazing

by - verified purchaser
First off received my order earlier than anticipated and was not let down by the purchase absolutely love this pack I live in Ca and it gets hot 100 plus I take to the beach in the hot sand and it keeps my drinks Ice cold all day love it .I just keep it in the back of my truck and works perfect for tailgating and hunting trips.
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Lovin it

by - verified purchaser
I bought the softpak 30. It is tough and does what is expected. I have to pack 3 meals for work plus drinks (water bottles). Perfect size and keeps everything cold and fresh.
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RTIC SOFT 30

by - verified purchaser
Got it just before hurricane Mathew. I work as a lineman and used it every day for over a week. Kept ice for 2.5 to 3 days after filling with 20 waters and sitting in the sun all day. Great little cooler.
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RTIC 30

by - verified purchaser
Love mine. Had to wait but it was well worth it. I have the competition and this one. This is much better, easier and best designed
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Love It!

by - verified purchaser
This little cooler is absolutely awesome! I left it overnight in my hot truck and the next afternoon still had ice and cold drinks. Very well made and light weight. Since it is water tight I'm also using one to store my gear and keep it protected.
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Best Cooler!

by - verified purchaser
Love the size and light weight of this cooler. Kept ice for over 3 days and no leaks! Great product. Ordered the hard cooler as well and couldn't be happier.
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30 qt soft cooler

by - verified purchaser
The best soft cooler I have ever owned! Took a couple of months to be delivered but it was well worth it!
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Great cooler

by - verified purchaser
I use this cooler as a lunch box and its perfect for keeping my drinks cold, even on my 12 hour work days where my lunch box sits in the back of my pick up. Sitting there for 12 hours in 90° plus days, my ride home beverage is still cold. I love it.
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Softpak 30

by - verified purchaser
Just got my cooler today looking forward to using it for kayaking and Roadtrips.Great cooler and another great product RTIC Keep up the great work.
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Awesome Cooler

by - verified purchaser
It took quite a while for delivery but it was worth the wait. These coolers are great! The zipper is a little stiff as people have said but its loosening up. I am getting the 40 once i get a chance but the 30 is a great size for my kayak.
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by - verified purchaser
Luv thee rtc 30 works great and a he'll of alot cheaper....
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Good, but simple detail makes it great!

by - verified purchaser
Great cooler, all around highly detailed and works well. The only issue is the zipper. The watertight design is great, however, for a measly $1 in material and labor, they could add a heavy duty pull, such as folded heavy stitched strap material, that would make operating the zipper much easier. Other than that, Dad loves the gift.
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Great Cooler

by - verified purchaser
I have already purchased a 65qt cooler from RTIC and absolutely love it. I was needing something smaller for tailgating so I purchased the RTIC Softpack 30. This softpack is great, easily carried 20+ cans plus ice. easy to carry and great conversation starter. I only gave 4 stars because I notice the Ice goes quickly. I would say its the users fault for the constant opening and closing. The 5 days of ice claim could be i true if your hardly open it. I would highly recommend this for tailgates, cookouts, and just group outings. Thanks RTIC you did it again
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Softpack 30

by - verified purchaser
We really love this bag.. we live on a lake and go out boating every weekend. It holds the ice !!! We will be buying a few more! Great buy!
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Impressive

by - verified purchaser
Was skeptical about making a purchase without seeing the cooler first hand but when I got it I was very impressed with construction and size. Only gripe would be zipper is a little hard to move even with provided lubricant but will get easier with time.
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Softpak 30

by - verified purchaser
Awesome cooler. I use it everytime I go to beach or kayaking.
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SoftPak 30

by - verified purchaser
Awesome soft side cooler. Perfect size. We used the cooler for a weekend get away trip. Kept drinks cool (cold) all weekend in SC heat. Cooler fit perfectly in car. Transported easily. Never leaked. The cooler is well built. The zipper is very hard to open, but appears water proof or close to it. Best soft side that I have used. Worth the 3 month wait.
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As advertised

by - verified purchaser
My cooler arrived just in time for vacation. Zipper is a little tight, but they provide a tube of lube for it. Now that shipping issues have been corrected, I highly recommend this cooler. Well built and a great value.
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Thank God for the Free Market!

by - verified purchaser
This RTIC Soft Pack 30 has exceeded my expectations! The fit and finished it Top Notch. Perfect addition to our Utah fly fishing/skiing family. #coldbrew #browniesandbows
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great cooler

by - verified purchaser
I live in North Carolina so it averages 100 during the summer. I have had this cooler for about a month and use it on a daily basis. I bring it to work and use it as a lunch box, a little big but for that but not bad. I'm able to put all my food and a lot of water in it and it stays cold all day. Ive filled it with ice and beer and brought it to the beach and it stayed cold for a few days. RTIC is the way to go. The zipper is really stiff though.
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softpak 30

by - verified purchaser
Loving this cooler. Ice averages about 3 days outside in mid 90's heat out of direct sunlight. I usually fit about 20 cans with 10lbs of ice and a few sandwiches. The cooler itself is very light. Would definitely recommend over a ******.
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LEGIT #******killer

by - verified purchaser
This is a legit cooler- I was suspect because of the long wait... But, actually these guys are smart- Get Pre-orders before you even have the product ready to ship. The Quality is great. I only gave it 4 stars because of the strong PVC type smell in the main compartment... Hoping that will go away and hoping it is not actually PVC. #******killer
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WOW

by - verified purchaser
If you want a cooler that will perform for days that is soft sided you don't have to look anymore. I have had mine out in 70 degree weather and 90 degree weather and I had ICE for days!!! I will be buying a 20 soon!!
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RTIC SoftPak 30

by - verified purchaser
I got my RTIC SoftPak 30 about a couple of weeks ago and i am really impressed with it. I flipped it over with water in it and not a dip came through the zipper or seems. I would recommend to ant one looking for a great soft cooler
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Its awesome

by - verified purchaser
This thing works great and is just as good if not better than the hopper. The zipper opening is very convenient and it does what it was intended to do. Great product RTIC.
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RTIC!!

by - verified purchaser
Finally got my Softpak 30 and it's just as amazing as the hard coolers. Can't wait till my Softpak 20 arrives!
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