Great cooler. I was surprised that the cooler floats. It actually floats so well it supported my weight in the water. Kept our drinks cold all day and still had ice the next morning. Strongly recommend. The little dry pocket on the outside is small. Not really large enough to store anything significant. Other than that, this cooler is sweet!
Ratings & Reviews for RTIC SoftPak 30
Most Recent Reviews
Love this cooler great for road trips and keeping your drinks cold! Also got a great deal from the rtic store in Houston!
Got this cooler for beach trips.. performs excellent couldn’t be happier. Kept all my drinksice cold all day in temps that were mid 90s and that’s in the beach direct sunlight..
This cooler works great and would buy another one! Ice stays forever.
Purchased on for my wife to use when she takes a trip. She keeps it in the trunk and its never leaks like the prior models. It survived Hurricane Harvey when her car flooded.
I would like to have one of the Rtic 30 to be made like a suit case wheel dolly so I don't have to carry it I could row it. It would be much needed help. Thank you and love your RTIC.
ordered this solfpak 30 and got it the next day it works great thanks for the fast shipment
This cooler is the best value out there. I cant afford the other rotomold cooler brands.
Great service and great quality, recommended by a friend and had to get one, i got the 30, in the blue camo, very nice size and yet its easy to carry around. Love it.
Best cooler, I had ice in it for 3 days kept everything cold.
Purchased one after seeing my brothers and hearing his praises. Has been a great purchase! I have had this strapped on the back of the ATV, in 90 degree weather, all day and everything stayed cold. I have put mine through a lot of use between fishing, hunting, and my family going to our kids sporting events. It still looks new and all parts are fit and functional. One of the best deals out there at a price way better than other brand names.
Purchased about two years ago. I take this cooler with me almost everywhere. Keeps ice and it is the perfect size! My father noticed it on a fishing trip and commented on how he liked it. I sent him one the next week!
Ice doesn't even last throughout one day with it remaining shut. Mine also sat in the sun and it faded the top from a gray to sand color. Very disappointed.
I am a Florida roofer and have taken this cooler to work everyday since Christmas. I bring it up on the roof with me all the time. Even in the 115-130 temps on the roof, it still holds ice for about 3 days. I will be investing in a bigger one for camping, but this is the perfect cooler for the working man.
It's a well made cooler and great for its intended purpose. Car, beach, work, party, picnic etc. cooler. The size is perfect IMO. It's easy to load/unload, carry and clean and it holds ice very well for a cooler that's meant to be opened a lot. I bought it during a sale for $87.00 delivered. I have a Bison Soft 12 that I'm happy with and bought this for a little larger easy carry quality cooler and I'm very happy with it. Infact so happy I'm going to buy 3-4 more next time they are on sale to use as gifts.
Excellent, 48 Hours in travel and ice is intact!
I bought this back in October for a waterpark trip to WI Dells. Needed something to bootleg our beer and food into the park. 15 cans of beer on the bottom, then some ice, couple containers of cheese spread, beef sticks, crackers and a bag of a dozen sandwiches all fit into this cooler. This cooler was constantly either being open or opened most of the day and everything stayed cold. Given it stood up to the demands of the heat and humidity of an indoor waterpark, it should have no problem on the boat this summer.
Got it for for Christmas and put it to work with a 24 of budwieser ♡it
Was in doubt about the cooler, keeps ice for days. Zipper is tight but it keeps the water in. Great item. Just purchased a 65 cooler.
Got the soft pack 30 as a gift. Put ice 24hrs ago and still has half left with no leaks. Perfect for on the go. Glad I got the soft. So much easierthen the hard coolers because it's so ooo much easier to move around.
I order this cooler got it 2 days great buy. Cooler is great size looks awesome.
I bought the SoftPak 30 direct from this site. I love everything about it! I'm a Firefighter / Paramedic and work 24hr shifts (and longer :( ). I try to eat healthy and that means bringing all meals and drink with me to work. THe SoftPak 30 is the perfect size. It performs great and is fugged enough to withstand everyday hard use. I like that the lid unzips and flips open. I looked at the other options and did not care for the purse shaped coolers. I found one on display and it was hard to open and seemed to not be as user friendly. RTIC knocked this one out of the park. I am very happy with my purchase and highly recomend this cooler!
First off received my order earlier than anticipated and was not let down by the purchase absolutely love this pack I live in Ca and it gets hot 100 plus I take to the beach in the hot sand and it keeps my drinks Ice cold all day love it .I just keep it in the back of my truck and works perfect for tailgating and hunting trips.
Lived it! Very nice and very functional. The description of this soft pack cooler is right on target with what it does. Great product!
I bought the softpak 30. It is tough and does what is expected. I have to pack 3 meals for work plus drinks (water bottles). Perfect size and keeps everything cold and fresh.
Got it just before hurricane Mathew. I work as a lineman and used it every day for over a week. Kept ice for 2.5 to 3 days after filling with 20 waters and sitting in the sun all day. Great little cooler.
Love mine. Had to wait but it was well worth it. I have the competition and this one. This is much better, easier and best designed
This little cooler is absolutely awesome! I left it overnight in my hot truck and the next afternoon still had ice and cold drinks. Very well made and light weight. Since it is water tight I'm also using one to store my gear and keep it protected.
Love the size and light weight of this cooler. Kept ice for over 3 days and no leaks! Great product. Ordered the hard cooler as well and couldn't be happier.
The best soft cooler I have ever owned! Took a couple of months to be delivered but it was well worth it!
I use this cooler as a lunch box and its perfect for keeping my drinks cold, even on my 12 hour work days where my lunch box sits in the back of my pick up. Sitting there for 12 hours in 90° plus days, my ride home beverage is still cold. I love it.
Just got my cooler today looking forward to using it for kayaking and Roadtrips.Great cooler and another great product RTIC Keep up the great work.
It took quite a while for delivery but it was worth the wait. These coolers are great! The zipper is a little stiff as people have said but its loosening up. I am getting the 40 once i get a chance but the 30 is a great size for my kayak.
Luv thee rtc 30 works great and a he'll of alot cheaper....
Great cooler, all around highly detailed and works well. The only issue is the zipper. The watertight design is great, however, for a measly $1 in material and labor, they could add a heavy duty pull, such as folded heavy stitched strap material, that would make operating the zipper much easier. Other than that, Dad loves the gift.
The SoftPack 30 is my second RTIC purchase. (The first being the RTIC 45 which is as good or better than any of its competitors and an awesome deal.) The Softpack 30 is made of quality materials and is very well constructed. I am not thrilled with the design. There is too much zipper on the cooler. The fully opening lid is nice as far as loading the cooler goes. The fully opening lid makes reaching in to grab a cold drink a small ordeal. Even with lubricant, all waterproof zippers are stiff and hard to pull. If you don't fully open the lid when you grab a drink, the zipper is going to eventually break/fail. Also, fully opening the lid spills heat into the cooler putting strain on the ice supply. The RTIC SoftPack cooler is a great lightweight option for tailgating, canoeing, picnicking. The value is great. A faster, easier opening would make it a better product.
I have already purchased a 65qt cooler from RTIC and absolutely love it. I was needing something smaller for tailgating so I purchased the RTIC Softpack 30. This softpack is great, easily carried 20+ cans plus ice. easy to carry and great conversation starter. I only gave 4 stars because I notice the Ice goes quickly. I would say its the users fault for the constant opening and closing. The 5 days of ice claim could be i true if your hardly open it. I would highly recommend this for tailgates, cookouts, and just group outings. Thanks RTIC you did it again
We really love this bag.. we live on a lake and go out boating every weekend. It holds the ice !!! We will be buying a few more! Great buy!
Was skeptical about making a purchase without seeing the cooler first hand but when I got it I was very impressed with construction and size. Only gripe would be zipper is a little hard to move even with provided lubricant but will get easier with time.
This cooler sits in the back of a ups truck all day and my food and drink stays the same temperature from 9 a.m to 9 p.m. I highly recommend this cooler, well worth the money!
Awesome cooler. I use it everytime I go to beach or kayaking.
Like others have said the wait is well worth it. The zipper is truly leak proof and the ability to keep ice is amazing for a soft sided cooler. A perfect car or boat companion for weekend trips.
Awesome soft side cooler. Perfect size. We used the cooler for a weekend get away trip. Kept drinks cool (cold) all weekend in SC heat. Cooler fit perfectly in car. Transported easily. Never leaked. The cooler is well built. The zipper is very hard to open, but appears water proof or close to it. Best soft side that I have used. Worth the 3 month wait.
My cooler arrived just in time for vacation. Zipper is a little tight, but they provide a tube of lube for it. Now that shipping issues have been corrected, I highly recommend this cooler. Well built and a great value.
This RTIC Soft Pack 30 has exceeded my expectations! The fit and finished it Top Notch. Perfect addition to our Utah fly fishing/skiing family. #coldbrew #browniesandbows
I live in North Carolina so it averages 100 during the summer. I have had this cooler for about a month and use it on a daily basis. I bring it to work and use it as a lunch box, a little big but for that but not bad. I'm able to put all my food and a lot of water in it and it stays cold all day. Ive filled it with ice and beer and brought it to the beach and it stayed cold for a few days. RTIC is the way to go. The zipper is really stiff though.
If you want a cooler that will perform for days that is soft sided you don't have to look anymore. I have had mine out in 70 degree weather and 90 degree weather and I had ICE for days!!! I will be buying a 20 soon!!
Well I have not yet purchased this item. But I have purchased the Yetti hopper on June 14th 2016. After a 90° day at the ball field, this Yetti was a failure. Filled with water and Gatorade and a bag of ice, the ice was melted in 4 hrs. Very disappointing and returning the Yetti to purchase the RTIC SoftPak 30. Will write review when I recieve it. Hopefully works better then the Yetti.
I got my RTIC SoftPak 30 about a couple of weeks ago and i am really impressed with it. I flipped it over with water in it and not a dip came through the zipper or seems. I would recommend to ant one looking for a great soft cooler
This thing works great and is just as good if not better than the hopper. The zipper opening is very convenient and it does what it was intended to do. Great product RTIC.
Finally got my Softpak 30 and it's just as amazing as the hard coolers. Can't wait till my Softpak 20 arrives!