Ratings & Reviews for Soft Pack 30, Grey

4.7
Based on 670 Reviews
(553)
(56)
(61)
(0)
(0)

Most Recent Reviews

|

by
Great Size, Quality & Value
|

Excellant

by
2 Thumbs Up
|

Thumbs Up

by
Top notch
|

All Rtic coolers

by
I have purchased and sold over 2 dozen Rtic coolers (hard and soft) and never received any complaints.
|

30 soft pack

by
Another GREAT product
|

by
Great coolers i have 2 30 qt. My son works mail route 8 hrs a day so his window is down all the time extreme heat this summer used cool blocks would come home blocks still mostly frozen drinks still cold
|

Excellent Golf Cart Cooler

by
I bought this cooler exclusively to use when I play golf. It fits perfectly into the well/basket behind the seats. It is large enough to keep several drinks ice cold throughout the round. And in Louisiana in the summer, that's saying a lot. The zipper is rugged and prevents any leakage. I've not seen any exterior sweat which means the insulation is doing its job. Top marks for a top notch soft cooler.
|

Perfect Day Cooler

by
I bought the 20 qt recently and put it to the test here in South Florida. It's a perfect day/overnight cooler. I had it out in the sun on the boat all day (towel over it as you should with any soft cooler) and at the pool later into the evening at 85 degrees. It's a good height too, because it fits a wine bottle. (Essential for the wife) Fair price too!
|

Perfect Lunch Box

by
Work on a construction site and use the RTIC 8 as a lunchbox everyday. Can fit plenty of food, a couple drinks, and ice packs and still have room to spare. Great product!
|

works well

by
I bought a 20 for my kayak. Looks great and keeps ice\drinks very well. Lots of compliments
|

Great!

by
I use my rtic 30 on road trips and for camping. No complaints - love it!
|

Great Cooler, I'm a Dummy

by
Bought a 30 a while back and it has been phenomenal. Several beach trips and it is my go-to when attending cookouts. Sadly, I got into the habit of leaving it in the bed of my truck, and with prolonged exposure to the elements, the weld between the lid and the zipper gave out. Found out that there is no easy way to super glue this back together. However, I loved it so much I will be ordering another and taking better care of this one.
|

cooler

by
It’s a nice size color 20. I Took it on a trip kept everything nice and cold ice lasted a reasonably long time. I recommend it.
|

No Sweat

by
Awesome soft cooler that does NOT leak or sweat. I routinely place mine on my cloth back seat in my truck and there never is any dampness. I love it. Use it constantly. Goes great with my two hard RTIC coolers.
|

re-review

by
I had a rtic 30 soft cooler and had several problems with the zipper breaking . Well to make a long story short I got angry and left a bad review prematurely. The people at rtic in Customer service made it all right !!!! I don't remember all your names but you know who you are. Thank you very much . To the cooler . It's a great cooler use it all the time keeps ice for several days and is as advertised. I will be purchasing another soon. Thumbs way up !!!
|

awesome

by
We put some sushi on ice for our lunch, when it was lunch time, the sushi was almost Frozen. Very happy with this product. Tough and reliable.
|

sofypack40

by
Great products! We pack our ebags cubes with clothes then pack in our rtic 40 soft and check with the airlines. We carry cheap bags in our carry on and transfer the cubes when convenient. Yea! We have a great cooler during our travels.
|

Rtic 30 soft pack 30

by
My car had mechanical issues "ford" It got towed into the dealership for three days. With the soft pack 30 in the trunk. 3 day later the beer was still ice cold!😮
|

Mance

by
Got a 20 for Father’s Day two years ago. I do a lot of outdoors stuff. This cooler is the best I’ve ever owned. Hands down. Aside from its ice retention properties, this cool is incredibly rugged. Lots of hard points and loops to attach to my ATV, Kayak, and boat. And this thing floats and is airtight..
|

Good travel cooler

by
I have owned this for some time but I just had the chance to use it on a long driving trip of 2300 miles. So I can say the following: tough exterior. Dragging it around the ground and concrete did nothing to it. Water proof: No leaks at all. Keeps ice for 2 days, cold for 3. Perhaps longer if you keep it sealed, which I did not. Some improvements I would like to see: 1. I'd like to see the foam insulation in the top fit inside the foam insulation of the 4 sides when closed. I think it would keep cooler longer. 2. I would like to see some kind of velcro closure flap on the top to be used when not fully zipped up. This would make it easier/quicker to open/close in a car while traveling.
|

Fantastic Cooler

by
We use this soft side more than our hard body RTIC as it is lighter and with a shoulder strap makes it so easy to carry. Ice packs stay frozen (We use cheap reuseable packs) for 24 hours drinks as well are nice and frosty. I highly recommend this product. It's tough and it works.
|

great, careful with the zipper

by
Well made and happy for the most part. It's def not like my RTIC 45 that will keep ice for 5-7 days. It kept ice for ~16 hours after pre chilling it and hitting the beach (in shade for 4 hrs on sand, then in AC at the house). To be expected with a soft cooler and on par with any other cooler of this type. Seams are flawless and the zipper is tip top after proper lubrication; however, I can see how someone could rip it if not careful. Will never let anyone use it without supervision because one frustrated "yank" would likely kill my cooler. Just the nature of the beast with a zipper this tight.
|

Unbelievably fast delivery

by
Placed my order on Thursday, July 4th, delivered Saturday, July 6th. Unbelievably fast delivery! The cooler is wonderful, exactly as stated above. Recommended to several of my friends, who will order one as well...
|

oustanding Cooler!

by
We use the 20 can cooler on our pool deck here in the Florida Panhandle. When temps get up into the mid 90s we keep the cooler in the shade of a nearby umbrella on the cement deck. I usually put 8 - 10 bottles of Kirin in and most of a 10 lb. bag of ice. Stays icy cold and then add more beer to the ice the next day. Can’t beat the price for the quality you get.
|

You can run it over with your car!

by
Ran this puppy over with my car, drug it a good 30 feet. All the cans inside were smashed but the cooler kept its shape and looks good as new! I would recommend this cooler to anyone!
|

Customer service

by
Just a shout out to Jennifer Woodard in customer service. I have used Rtic products for years and her service on a small issue will keep me buying their products in the future. Great products with great people. Could not be happier Thanks again Jennifer.
|

Very Good

by
We have so much of Rtic we still buy more. We have 3 coolers I don’t know how many cups. Now we are about to get the pop up canapé I wish u guys had a wagon.
|

what a great cooler

by
I have had this cooler for 1 plus years. Keep in my car for grocery shopping and keeping cool stuff cool on the way home. One hour drive. It does great. I love it and this is a super deal.
|

Couldn't get better

by
I purchased one of these four years ago for a kayak/camping trip on the Buffalo National River. About 1 hour into the trip I took a blind S-curve in a narrow part of the Upper Buffalo and came into contact with a downed tree. The tree had a broken off limb stub that was angled downward into the middle of the river. I had not distributed the weight of my gear on my kayak well and it tracked right into the broken limb. Unfortunately the limb was far enough out of the water that the kayak didn't bounce off of it, but instead went right underneath it. The limb hit the front of my kayak and began to push it under water. I bailed out of the kayak to keep from being impaled, and the limb passed over the seat and smashed into my RTIC cooler that was strapped down just behind it. As the limb jabbed the center of the lid it pushed the whole kayak down to the bottom of the river and completely submersed the cooler and all of my gear. After about 30 minutes of collecting gear, that I didn't have strapped down, it took myself and my 2 other friends to pull the kayak backwards, against the current while also pushing downwards on it to dislodge it from the downed tree. Upon inspection of the cooler, to my surprise, there was not even a scuff mark on the lid, and no river water had gotten through the zipper. We were on the Buffalo for 3 more days and only by the last day did all the ice melt, with the water in the cooler being sub-40 degrees. I have never found another cooler that matches this one's build quality and temperature retention and I will never buy another brand as long as RTIC keeps building them to this standard. I have used this cooler on many Buffalo trips since and, when space allows, numerous hunting trips. Great job guys!
|

Amazing

by
Packed cooler at 9:30am with a bottom ice pack and still had popsicles frozen at 5pm!!! Super impressed-LOVE THIS COOLER! Not to mention is great for all day boating.. kept the mountains blue all day!
|

Great Cooler

by
I bought this Soft Pack 8 after realizing the Soft Pack 20 was too large for my intended use. It's been great. It keeps my drinks good and cold while I play golf. And it fits perfectly in the cart's storage bin/well. I strongly recommend this bag to everyone.
|

The Best Cooler

by
This cooler is great- It keeps ice for about week, and when I say that- by like day 4 or 5 you have bunch of cubes floating around in very cold water ...but nevertheless the mountains are still blue on your Coors light cans. One thing to consider- when it's full of drinks and ice , it's still relatively easy/reasonable to carry; so that walk from your hotel room to the beach isn't absolutely miserable. When I travel to my hometown, I often bring it along for the trip and the airlines have no issue whatsoever checking it- due to the waterproof zipper and cooler ice packs. I bring all sorts of refrigerated foods(ice cream, frozen dishes, etc) along for the 1100 mile flight, with no worries of spoiling.
|

It makes ice!

by
I work construction and am on the road 16 hours a day in the summer. If anyone on our crew doesn't have one they're ordering one. Our crew has a running joke that these coolers make ice. Yes makes ice. We get ice trays fill them with water and with RTIC's help we can make ice with just 2 cold packs in no time. Truly overbuilt and not over priced! Personally I have six ice (2 large, 2 medium and 2 small) that I can have on rotation from work to home so that my cooler has yet to get above 35 degrees Fahrenheit. Did I mention I've had it for over a week in 100 degree heat? A 40 works great for half gallon Gatorade standing up. And 3 meals with 6 energy drinks and making ice!
|

great product

by
The softpack is great can’t wait to get out on more adventures with it. I love that this website is Apple Pay as well, takes literally 5 seconds to checkout. Wish more websites would utilize Apple Pay.
|

Boter Approved

by
Bought this to use on my boat, works great! Keeps food and drinks cold for my family of 4. The cooler even floats! Comes in handy when anchoring off the beach and wading in, i can just float it along side of me! Love it!!
|

Perfect for rhe Boat and Beach

by
This cooler is awesome! It is big and tall enough to fit 8-9 2-liter sodas/1.5L liquor bottles and 10 lbs of ice. It's also very light weight which offsets the weight of the contents. Also holds ice for several days and fits standing up in a full size pickup truck's bed.
|

You need this in your life!

by
We own the 20, 40, and 60! We love them and use them often for groceries, weekend trips, and even extended trips. Throw a liter bottle of ice in there and it will keep cool for days!!!
|

mr

by
I have a rtic 45 hard cooler in tan super nice cooler but heavy so we wanted something similar size wise and went with the 40 soft side in sea foam while it doesn’t keep ice as long as the hard side it’s much easier to carry along with all the junk my kids want to bring to the beach for a day easily holds ice all weekend for beach activity’s highly recommend
|

Soft 8 Geeat

by
Purchased this size for river and lake trips Perfect for six pack and as well a medium ice pack. Let it sit for full weekend with ice and still cold on Monday. Good size for a paddle board
|

Truth in their claims.

by
This cooler does exactly what it claims to do. Keeps ice longer and is leakproof. I've used it for work around town, for weekend trips, and even took it to Iceland! Eating out is very expensive in Iceland so we opted to buy groceries and cook. Finding ice for sale was difficult since coolers are not really part of the culture. We were only able to find ice twice in the week we were there, luckily the RTIC cooler keep our food cold and safe the whole time. RTIC easily saved us the purchase price of the cooler since we didn't have to pay restaurant prices for every meal
|

Great Coller

by
I needed a cooler for my side by side that wouldn't leak in the carrying case and get the extra clothing wet as the ice melts. I ordered the 15 and have to lay it on its side in order to fit in case. Waterproof zipper is ideal, only a little condensation at the zipper. Used a few paper towels under it and its exactly what I needed while the sun beat down on us all day. Bonus was I received it in 2 days! I also bought a hard cooler for my truck!
|

Best cooler i own now

by
I took my chances buying one of these over a year ago..i wanted a soft one to ride on motorcycle with that would hold enuff water and Gatorade for a MS hot summer...it literally freezes sone of my bottle water..and stays cold for 24 hrs easily. Always have to dump ice out the next day..and i dont add salt to do it because i keep a small towel in it to cool me off also. I highly recommend it..and it also comes with lube for the zipper to keep it smooth..its not a cheap zipper either..i trust it..have for well over a year. I wish the storage a a little bigger..but thats no big deal..
|

AWESOME COOLER!

by
This cooler is by far the best that I have ever owned! It keeps ice for days! I have the large one and the medium one. They are both used almost daily during the summer! I highly recommend the soft pack!
|

PERFECT

by
I bought this cooler for my husband for fathers day and he loves it! He needed something to hold a six pack for the lake or to take over to a friends gathering.. and this cooler is PERFECT for that. I just wish you had the option to personalize the coolers with (initials/monogram).
|

only brand of cooler you will ever need

by
This cooler is the total package! Keeps ice for days, doesnt leak, durable, light weight. You wont be disappointed!!!
|

by
|

No Brainet

by
Extremely happy with this purchase. Have had this cooler for approximately 1 yr now and it has become my favorite go to. Just can’t beat it. I highly recommend applying the zipper lubricant.
|

Best Cooler Ever

by
This cooler is amazing. We used it to transport breastmilk from the USA to Europe, about a 20 hour trip door to door. When we arrived the milk bags were still half frozen and there was still a good amount of ice left. Also, the bag never leaked. I highly recommend this bag to all!
|

awesome products

by
I have the soft coolers and they are great!! I have mugs, cups, water bottles, I have bought them for gifts. All their products are great and customer service is outstanding! I am a big fan of this company!
|

by
|

Mueller

by
Bought about 18 months ago. Love it and how well it keeps things cool. Only dislike is how hard the zipper is to close. I put a caribener on it and that helps a little.
|

lunch boz

by
I’ve had my lunch box for almost 3 years. It’s still holding up. Little pricey for a lunch box but definitely worth it in the long haul.
|

well Worth the Wait!!!!

by
I have had my eye on this cooler for over a year! The color and size was PERFECT! But every time I would go to order - it would be out of stock! I finally snagged one at a killer price on sale and I am thrilled to finally have it at my disposal! Can't wait to put it to the test this summer! Thanks Rtic for making my bright life complete!
|

Good Stuff

by
I bought one a few months ago and I loved it. I have a buddy who uses his constantly on our jeep trips and always has ice cold drinks. During an evening of refreshment, the zipper broke and I was totally bummed out. I contacted Rtic, sent in the damaged cooler and had a new one in a matter of days. The second one has worked perfectly and is used constantly. Worth the investment and great customer service.
|

bset cooler

by
Best cooler I ever invested I love this cooler I take it every where I go I love rite 40
|

you'll be glad you got it

by
Going on 3 years and it’s just as good as day 1. Really practical for so many uses.
|

awsome

by
Great cooler put 2 ice packs in fronm rtic the medium size. Put in at 4am got home at 10pm still partially frozen and it sat in a hot truck most of the day. Make sure you get extra zipper lube you will need it.
|

Second one

by
Bought a second 30, first is 5 years old and still going.
|

super bice!

by
This is my second Rtic cooler, but first soft one and I couldn’t be happier! Built and priced well
|

Very impressed, over 2 years later!

by
Highly recommended! I purchased this in November of 2016 and have used it while camping in Nevada, Arizona, Utah, South Carolina, North Carolina, Georgia, Florida AND on snowboarding trips to Colorado, Utah, and California and random overlanding adventures in between... you get the picture, it’s getting used. If I don't have this cooler with me, I feel that an integral part of my road trip is missing... Now, despite all this torture, I clean it after every use and use the included silicone to keep the tapped seams clean and supple - I want this to last! Hands down, this was worth every penny and I plan to buy another... you should too! Pros: Great price, great customer service, easily keeps beverages cold with the ice packs for 48 hours, looks good, rugged, durable, love the waterproof zipper... Overbuilt for sure. Cons: It is an older model so the MOLLE sides was a nice touch along with the hooks on the bottom, although the hooks touch the ground, so it doesn't always sit flat. The front zipper pocket is tiny and deep so that little silicone tube gets lost. I don't use it for anything else. Also, as others have mentioned, it’s not easy to open with one hand (minor). The new model looks good, but the photos indicate that the MOLLE is no longer a feature which is a bummer in my opinion. Overall: I am very happy with the build quality and plan to purchase another soon as a gift. Thanks, RTIC!
|

awesome

by
Great cooler. Ice on a hot beach. Ice on a boat. Ice in a hot car all day. Did I mention this dude keeps ice??
|

Great cooler

by
Love the cooler! I use it for lunch, and it keeps everything cold. The only downside is not too much interior space, and the next size up is a bit big for what I want to use it for. Works great, though, and wi probably buy the 30 in the near future...
|

Softpack 30

by
I have both the SoftPack 40 and the SoftPack 30 and they are incredible. I keep the pink SoftPack 30 in my car at all times for unexpected grocery store stops. It is also a great size for my sporting events. They keep ice for days and have never leaked. We use the SoftPack 40 for events that require more room for drinks etc. I highly recommend them both. They are very well made and very efficient!
|

worth every penny

by
For years, I had the cheap coolers that I would stuff with drinks and snacks and then pack with ice. I would balance those cheap coolers with chairs, toys, balls and umbrellas for the beach or kids soccer games. Without fail, I would end up spilling melted ice all over my lower body as the cheap coolers would fail and allow water to spill out as I bent over or shifted the weight around (not to mention the cooler itself became soaking wet as the day went on). Hello Rtic... this cooler not only keeps ice, it’s spill proof zipper keeps everything inside the cooler and it stays dry on the outside all day. I have even unpacked the cooler the following day after an event and still found ice inside. I lubricate the zipper every once in a while and it is as good as new. It has been our family’s go to cooler now for over 4 years! Love my RTIC.
|

great cooler

by
I’ve had mine for 3 years. Love it, great quality for a great price. I take mine everywhere when it’s hot outside.
|

Great Cooler

by
I love this cooler!! It works great and keep everything nice and cold!! Awesome purchase!
|

by
This is a great soft cooler, I’ve had a soft 30 sense they came out. I’m never going to buy that other brand.
|

Great cooler

by
I bought this cooler about 2years ago. I use this cooler everyday for work. It works great. In the heat of the summer the ice pack I use is always still frozen when I get off a 10 hour shift. I absolutely love this cooler.
|

rtic 40

by
Bought this for a lunch box 18 months ago. I work outside all year round.cooler has exceeded my expectations. Keeps food from freezing in the cold winter after 2 hrs drive to work in sub zero temps in back of truck and also keeps lunch cold in the summer heat . Excellent cooler . Has held up well to daily grind
|

Keeps the cool in and the dirt out!

by
Keeps the cool in and the dirt out! I have had this cooler for over 2 years now it has never leaked. I use it every week for camping or rides down the river or trecks to school on a motorcycle and it takes a beating and keeps on performing. Just ordered the 8 pack size today!
|

awesome but need a bigger size

by
This size is a little small. If you could come out with a size between the 8 and 20. Add an inch all the way around 13l x 11h x 9d. I need something to take to the beach for my daughter and I. So I can put enough in there for the 2 of use without it being to big. Thank you 😊
|

Love it

by
I’ve had this cooler for about 6 months. We use it all the time. Holds ice great in our South FL heat! We take it on the boat and to the beach. And it looks awesome in the Rift Blue. I also gave this exact cooler as a present to my father in-law. It’s also his favorite!
|

camo 30 can

by
Got a camo 30 30 can I love it only thing I can say bad is the zipper needs a better made more air tight water proof zipper
|

awesome cooler

by
Use for 72 hr overnight fishing trip to the canyon and bags holds items cold every time! Awesome products
|

great product for fishing in the northwoods of wisconsin

by
I normally dont write reviews for anything. I have had a RTIC 40 soft cooler for about 3.5 years now and it works great. no problems so far. Im going to buy a RTIC 20 soft cooler for summer.
|

satisfied

by
Great cooler the zipper is hard to unzip as hard as it is to open no sure it will withstand years of use, if you can add a Velcro access to the lid it would be perfect, I have nothing bad to say
|

Best lunch box I have ever owned.

by
I love the 8 can cooler. I leave my lunch in my black truck all day and there is still ice left in my ice pack at the end of the workday. Even in mid-summer. No more warm, wilted lettuce on my sandwiches! Wish I had one of these years ago.
|

what did i ever do without one

by
First thoughts were: Do I really need one? They’re expensive. After purchase thoughts: it have saved me so much $$ from eating fast food, I’m much healthier and it goes with me EVERYWHERE! Gonna get a bigger one. You NEED this.
|

Great Cooler

by
I use my cooler for work five days a week and it is the best cooler I've ever owned. I don't put any ice in the cooler. All I do is stick my drinks in the freezer for 45 minutes in the morning before I leave for work and put them straight in the cooler partially frozen and at the end of the day my leftover drinks are still nice and cold. If you put ice in there, drinks stay cold for days. Great product for a reasonable price and that's why you RTIC has my business.
|

Great Lightweight Cooler

by
I have had the 20 pack for over a year. I mostly use it for weekend get aways and long days on my boat. Performs well, ice lasts 2 days with regular use. The only complaint is that the lid cannot be opened/shut easily with one hand. Will buy the 40 pack soon.
|

Great product

by
Put beer and ice in Sat morn and spent all day in the boat if Fla heat. Still had ice in it Monday afternoon. You'll definitely want to use the lube on the zipper.
|

Fantastic

by
I bought this cooler to use while I drive for Lyft and do errands involving my other job. I keep it in the trunk of my car, filled up with some bottles of water and cans of energy drinks, with ice and some ice packs. I keep it tied down in the trunk and I've left it in the trunk for a few days and there was still ice! And I can only imagine how warm it gets in there. It works remarkably well for being a softpack cooler. Even once the ice has melted the water is still ice cold. At that point I swap the ice packs(I rotate them) and add more ice. Highly recommended if you don't have a need for the hard coolers. I also own a the hardcoolers, 20 and 45
|

Zipper Failure

by
Had the RTIC Softpack 30 for less than three months when the zipper broke off for no reason. Other than that, kept food and drink cold for extended period of time.
|

Best cooler!

by
Love this cooler! Keeps everything cold for days. Color is great as well. It’s hard to tell in the picture but the top and bottom is dark green. Will be buying in other sizes as well.
|

Wicked fast delivery

by
First of all delivery was wicked fast and this softpak 30 is more over built than I had originally anticipated. I was thoroughly impressed at first glance and most definitely look forward to making other purchases in the future. I'm writing this review prematurely as the ice has not begun to melt but I'm afraid by the time it does I will have forgotten to leave a review so here it is. Cheers!
|

Awesome

by
Got this as a Christmas gift from my wife and children. Awesome!!! Used it a couple of days later on a drive to Colorado, it was in side teh truck and kept or travel goodies ice cold and fresh for 2 days, most of the ice we had thrown in before journey start was discarded as ice when we arrived at the cabin 48 hours later! Really is a super product!
|

by
|

So far, really good

by
Not the typical application for this cooler but I took it ice fishing on a 20 degree day and placed a couple hand warmers in the cooler to keep my food from freezing. Used in conjunction with the RTIC food container, 8 hours in, the cooler was toasty warm and my soup was still hot. It was big enough to even put my thermos in and keep my coffee hot too!
|

Great Cooler

by
I got the Camo cooler and it is great! Easy to carry, and the ice lasted for days. The zipper is quality and leak proof. The whole cooler is quality. But that is what I always get with ARTIC products, great quality.
|

Soft Pack 30,

by
Great cooler, after 2 days fishing the ice packs I started with had barely begun to thaw, still almost solid. Keeps things very cold for a long time. Great buy
|

Wheels blue

by
|

durable

by
over a yr use bringing it to work rd constructionheld up well also i use the 32 ounce coolerd morning coffeee and water. the only probem ive had was when i ordered a bunch of coozies i think it was 6 of them 2 were crushed and the ony replacement wood be if i shipped them back the shipping cost wasent worth it but the coozies that i use just as good as a ******
|

very pleased

by
Just received my new cooler and am very pleased. When I was looking at reviews of this cooler several people questioned the purpose of the front pocket and considered it useless. As soon as I added the shoulder strap I realized the pad and the extra strap slide right into the pocket to keep it clean and out of the way when not in use.
|

Great soft cooler

by
Bought this softpack 20 for my trip to Kauai and to give to my parents who lived there. Used it for 2 weeks and it was great for keeping water and sodas cold. Ice would last for at least 3 days and the family loved it that we always had cold drinks available since it was hot and humid. It was small enough to fit empty under my plane seat. All my cousins loved the blue camo and so I ended up having to buy 2 more once I got back to California. Everywhere I went people would ask me where I got the cooler. You guys need to start selling them in the state of Hawaii. The soft coolers that they are buying in costco are not as nice or keep the ice as the RTIC ones.
|

Love cooler

by
I love the cooler. I have a 30 and wanted something smaller. This one is great. Leakproof is great too. Thank you for such a good product. Will continue to buy!!!
|

Great!

by
The 20 is great, holds ice long and is light weight so an easy carry. I would buy it again!
|

Arizona cooler

by
This is hands down the best small cooler I have ever owned. Holds a 12 pack and 10lbs. of ice for 3 days in the desert.
|

Not impressed

by
Bought the rtic 20 holds 5 lb of ice about 24 hours...not impressed
|

Survived Miami and the Islands

by
We planned a sailing trip to Grenada and loaded up some frozen food and dry ice in NC. Our luggage was lost and stranded in Miami for 36 hours on the runway and when it was returned in the Islands everything was FROZEN SOLID. The cooler was also great for keeping our ice and Caribe Beer cold against the elements of sailing. I’m purchasing this cooler for everyone I know.
|

Softpack 40, Viper

by
Love this soft cooler. Built well and the viper color camo color is bad ass!! Love it so much that I am going to buy the softpack 30, viper when re-stocked. Well done RTIC!
|

Cooler

by
Don’t do it get a Ozark atleast it will stay together and can’t get nothing outa customer service
|

Zipper

by
Worked awesome for 6 months until the zipper started to separate. Emailed Rtic with absolutely no help from them. I recently moved so I couldn't locate my receipt and Rtic claims they couldn't find proof of purchase " RIGHT " So now I have a hundred and ninety dollar cooler with a DEFECTIVE ZIPPER. Thanks for standing behind your products RTIC.
|

Made in china

by
Very disappointed , right out of the box was a tag that said made in China . I thought I read they were American made hence why I made the purchase over other similar products.
|

purchaser

by
I bought a 20 soft side about two years ago still going Great just bought a 30 soft side looking for another great job from RTIC.Thanks keep up the good work,
|

Soft Pack 40 / Steel Blue

by
I purchased this as a gift so it’s not been put into use yet however it appears to be excellent construction & an appealing design. I’m giving it 4 star as the colors as advertised are misleading . I definitely did not want black thus disappointed for an item of this price point to be misrepresented. The Steele blue is definitely a pure black and no different than the black option but with red stitching. Whereas the steel blue in website image is an appealing deep maritime blue. I also think the handles could be a tad longer for ease of grip in carrying.
|

Awesome

by
We have two of these. Purchased last year and still work like new. My husband uses his for his lunch box because he works in the field at a coal mine. He loves it. I use mine for lake trips, kids field trips, car trips, and an extra for camping trips, or any time I need a small cooler. Does not leak even when it lays on its side half the day with half a bag of loose ice in it. Would buy again in a heartbeat.
|

Great SoftPak 30 Cooler

by
I pack frozen meat to take with me from the US to China in my SoftPak 30 cooler. The cooler is then place in my luggage. On a recent trip, my flight from San Francisco was delayed due to smoke from the wildfires. Once I arrived at my destination, 36 hours after placing the meat in the cooler, my meat (wrapped in newspaper) was still frozen solid. Thanks for making such a great cooler!
|

Awesome cooler

by
I ordered my new RTIC 20 SoftPack at 8:11 AM. At 8:15 AM I received an email advising me that my new cooler had been shipped. It arrived a couple days later, and it is awesome.
|

Color not as pictured

by
Just received my cooler today. Was very disappointed that the color is black. Does not look blue like the picture at all.
|

Cheaper elsewhere

by
I bought mine alot cheaper at Walmart. Same product. Nearly half the price!
|

Owner

by
I've had my cooler for almost a year, and absolutely love it. I work in the oilfield, and use it on a daily basis for my lunch. It holds the cold like nothing I've used before. And if you want to talk about durability, it was ran over by our crew bus, and only suffered a couple of small, almost unnoticeable, scrapes! I highly recommend this product. Oh! And this light color tends to reflect heat instead of absorb heat like a darker color would.
|

Great Cooler

by
Look at the other coolers, then buy this .. Exactly what you hope it would do. Then take the money you just saved and fill it up and go. I have 3
|

2 Years Strong

by
I purchased the Kanati Cammo version 2 years ago. I have packed a lunch with a half gallon jug of water every week day now for 2 years. Sling it on my shoulder set it in the truck and it is holding up great. That is a lot of zipping and unzipping. I use the zipper lube that came with the cooler sparingly every 6 months or so the zipper is like new, the entire cooler is like new. No leaking at all, holds ice all weekend.. I would certainly buy another one if I ever need to buy replacement . . .
|

MS

by
The absolute greatest eve,r easy to carry along anywhere I've been. You may think they cost too much, but well pays for itself
|

soft20

by
I have had mine for 2years. It works great. But now the zipper failed. It should have a bigger tooth zipper thats 2way.
|

House Full of RTIC

by
First and foremost let me just say I own A Lot of RTIC products, a the main reason is they do what they say their going to do for less money than all the competitors. I'll be honest to say I have never needed ice to lastuch longer than one day but it amazes me that these product will hold ice and keep things cold for much longer. Love the fact that their facility is just a few hours from home so shipping is lighting fast and customer service is spot on. Also, love the fact that they support our country, our troops, and our 2nd Amendment. I have used all my RTIC products at the beach, in the my truck and out fishing with ZERO complaints. My one request is that RTIC would make a Fishing Ruler Decal to either come with the cooler or be available for purchase for us fishermen. GREAT Products from a Great company.
|

soft 20

by
Awesome cooler with one problem. It should be a 2 way zipper with larger teeth. The small teeth zipper breaks down in time. It can't be replaced. I made a new top and it works great.
|

4 Stars

by
Good cooler, but the the top started splitting apart after 6 months.
|

by
Looking to buy the soft cooler 20, been waiting for it to go back on sale, it does tonight, and already sold out. DISAPPOINTING, cause I really wanted the black/blue one
|

Fast Shipping!!!

by
I can not believe how fast the shipping was on this cooler, I received it in 24hrs. I ordered this for a Christmas gift, and am so excited to give it.
|

Way better the Sheti coolers

by
Great product great price great build keeps ice as long if not longer then the competition for less I love this brand best part is customer service
|

Broken seams

by
I have had my cooler for one and a half years and the glued seams are coming undone, I spoke to customer service and I was told it is only warranted for one year and there is “nothing we can do” this will be the last RTIC product I purchase.
|

Personal

by
Exceptionally great Cooler, exceeds expectations
|

Disappointed

by
Brought the 30 soft ok cooler because of great reviews, so disappointed the ice doesn't even last all day. As much as I paid I really expected a better product..
|

Good

by
I purchased this cooler last year and used it a whole summer at the lake. However, even using the zipper lubrication, as instructed, the zipper keeps coming apart. So for the money spent vs. the time I got to use it didn't impress me.
|

Great cooler But!

by
I've had this cooler for 2 years and loved it. I use it to bring ice to my RTIC 65 on the boat. This year the bottom of the cooler separated and fell off. It looks as if there was never any adhesive or glue ever applied to hold it together. Thank god for Duct tape!
|

Cooler lives up to the description!

by
I’ve had my SoftPak 20 for about a year of everyday use. It’s with me through work, working out & back to work! I truly love this cooler and wish they made a SoftPak 12. Their customer service team is extremely helpful & efficient. Great product!!!!
|

by
Ive used this little cooler for two years and loved it. It goes everywhere with me, on airboat, fishing boat, tractor, or just a trip to grocery store. About six months ago it started sweating and separating on the bottom, them mildewed and smells. I guess i just wore it out. Time for a new one.
|

Love my RTIC

by
Amazing cooler will never buy an overpriced brand again when my RTIC performs at the same level
|

by
I wish that y’all would make a lilac edition.
|

This cooler

by
Got this cooler last July the zipper suck I am very disappointed in this cooler will not buy again so be wei
|

Zipper

by
This coolet was great for a year until the zipper malfunctioned. Once I called after 13 months of ownership about a repair and I was told by RTIC it was past the 12 month warranty. They told me to take it to a shoe repair shop, what a joke!
|

never in stock

by
how about you stock your products for once?
|

never in stock

by
how about you stock your products for once?
|

For airline crew

by
In the constant search for the best four day trip cooler I seached outside of the usual crew shop offerings. Far from just a day cooler, the 20 softside allows for five dinners plus other assorted perishables without the need for icepacks or refrigeration at night. It also fits under all airline seats and even the CRJ200 overhead, the smallest overhead in the airline world. I freeze everything I bring in the cooler the night before and five days later it is still refrigerator cold. The zipper holds fluids up and down the pressure changes. The only cooler in compliant black of its kind. Tough enough for the luggage hold.
|

3rd Rtic product still satisfied!

by
I bought this to take to the racetrack on the weekends it is my first soft sided cooler it kicks ass I'm buying another 20 can cooler to take on motorcycle day trips!
|

Work and Play

by
Bought the 30 love it I found another well known cooler of similar design on sale for 3 times as much. I kept the tags on it. Put it and my RTIC in my truck, side by side, filled with water and ice. After 2 days they had the same temperature and the same amount of ice remaining. Cleaned the over priced cooler, returned it took the money and got 2 more RTICs for my boat.
|

Failed Zipper

by
I have used this cooler a lot over the past year. Although I applied the recommended and supplied zipper lubricant regularly, the zipper did fail. So its been replaced with an Rtic hard side. Still love the products but I'll steer clear of this type for regular use.
|

Great Lunchbox

by
Keeps my lunch super cold with single small ice pack. Seems ruggedly constructed with good materials. Lots of room for lunch and snacks to cover 12 hour shift. Ice pack barely melted after 12 hours.
|

Camo 20

by
Love my camo 20 but the lid is falling apart. Got it for Christmas last year and the seams are coming unglued.
|

After a year and a half of ownership

by
Writing this review after a year and a half of owning cooler. No complaints until now. Plastic protecting the zipper started warping a few months ago and now it will not zip closed properly and comes off the track. Contacted rtic to see if it could be repaired (i was happy to pay whatever). And they pretty much said they couldn’t do anything for me. I understand it’s out of warranty but pay $130 for a cooler would like it to last longer than year and a half. At least be able to send in for repair
|

Simply Perfect

by
Finally got a chance to use it this weekend. Packed it up for the weekend and hopped on a train. Even though it was full, it was still light enough for the shoulder strap. Everything stayed ice cold. Ice was still there the next day, even though I was in and out of it all day. Holds enough for a weekend party. I just love this cooler.
|

RTIC 30 softside

by
Zipper failed within a year of weekend use.
|

Strong

by
Had the 20 for almost 3 years. I carry it everywhere with me. Got a 30 because I love the 20 and needed a little more space. Get you one, or 2, or 3. They're awesome!!!
|

Softpak cooler

by
The cooler was great and keeps things very cold and leakproof. I used it for about 2 years and the seem at the top ripped. This product only comes with a 1 year warranty
|

Best cooler I own

by
I got this as a present and it is the most used cooler in my house. It comes floating the river, kayaking, car camping and picnicking. Because it is soft it doesn't hurt you carry over your shoulder. Keeps ice quite well and is easy to clean. I have recommended it to anyone that asks.
|

Good cooler. Bad warranty.

by
I loved my cooler and it holds ice really well for a soft cooler. But! It has a 1 year warranty and just after a year my lid started coming apart really bad and is not holding ice like it used to! I expected something "overbuilt" to last longer than that.
|

Rowe

by
I like rtic stuff. What I don’t like is every time I go to order something I want it’s out of stock. So I buy the competitors merchandise
|

Highly recommend

by
I have several RTIC 20-30oz cups and have purchased accessories and other items as gifts. Always 100% satisfied. Have had my eye on a 20Q cooler and finally decided to buy the 20q soft side for myself, taking advantage of an RTIC discount. I'm ecstatic with the quality and am testing the cooler as we speak. 12 pak, ice and after 12 hours...ice cold and no melted ice. Thanks RTIC, I'll always buy and recommend you over the higher priced competition...and save in the process. A win-win in my books.👍
|

by
Great but I want a pink 20 and they never have them when they are on sale
|

VERIFIED PURCHASER

by
I HAVE THE 20 CAN AND I ABSOLUTLY LOVE IT KEEPS ICE FOR A LONG TIME and is light weight GOING TO PURCHASE THE 40 CAN/
|

Great Purchase

by
I have had mine for over a year and has no signs of wear or tear. Large enough to fit everything I need and light enough to only carry a few things if needed. I would strongly recommend.
|

Softpak Cooler

by
I just received my softpak 20 and the first impression is great! I have not tested it with ice yet, but it seems very sturdy. Please make a pre order option for the softpak 8!!! Or at least an option for an email notification when they are back in stock. Thank you!
|

Will this ever be back in stock?

by
Is this ever going to be in stock?
|

Great Cooler

by
This cooler is great for smaller events. It's light, durable and keeps the drinks cold.
|

What's the deal?

by
Are these ever going to be back in stock?
|

Weekend camp

by
Put to the test during a 4-day car camping trip against an old Coleman hard cooler. Each had about 35-35lbs of ice. Old trusty kept the majority of ice frozen all 4 days and my RTIC soft pack 40 started showing water the morning of day 2. By day 4 is was mostly water. 4-stars is for performing better than any soft cooler I've come across, easy to lug around, and did keep everything ice cold even with the melt. When it's time, I'll upgrade my hard cooler to a RTIC roto and keep the soft 40 as the travel beer cooler.
|

RTIC 40 Soft Cooler

by
Worked great till zipper failed . Warranty says one year used a dozen or so times but warranty is past. A good company should honor a product if it's a manufacturer defect.
|

Its kinda perfect

by
I was between the 20 and the 30 can. I bought the 20 and its a little smaller than i thought but when you load the 20 with cans and ice its super heavy so the 30 would be unusable space to me as i was looking for something i could carry. So the 20 is kinda perfect. Build quality is 10 outta 10. Very happy with this purchase.
|

Need another one!

by
I have the 20 - it's awesome but I really really want an 8 and they've been sold out in every color for too long! Preorder would be great, raincheck on the discount would be an even better bonus! Not ordering the day cooler until I can combine the two. I'm frugal like that, ya know?
|

Outstanding

by
THE best soft side cooler I've ever owned
|

Features

by
great size and value. needs a top handle and an accessory pouch though.
|

Rtic softpak 30

by
Best softpak cooler out there in my opinion!!!! Definitely holds ice long in high heat temperatures and does not leak or mold or mildew period cooler saves my butt many of times out in the OIL FIRLD HEAT BEATING ON IRON ALL DAY AND GUARANTEED A COLD DRINK OUT OF THIS COOLER 5 stars in my book
|

Not that great

by
I have had the 30 for two years. We use it for camping and boating. If I would add up the days it would probably be like 6 weeks of continuous use. When not being used it is stored indoors in a closet. Well the bottom seam has come apart so that basically makes it useless. It doesn’t keep ice for days in real world use. Put cold drinks and ice in the morning by next day it is mostly water. I mean come on you out drinks in there so you are gonna keep going in and out of the thing. I was disappointed that it didn’t hold up longer. I will look into other brands before purchasing an RTIC again. I was hoping to have this for a lot longer.
|

Blue

by
Great lunch bucket. Keeps cold and I can carry enough to eat and drink.
|

Make more!

by
Phenomenal cooler and lunch box, but they need to release more! I've been waiting for a year and need one!
|

Zipper

by
We have had ours just over a year and the seal along the zipper separated and now we are unable to close it tightly. Otherwise it has been a great cooler, keeping things cold and a nice size for a family of 5.
|

Fantastic

by
Incredible cooler, at 1/2 the price of the competitors, with the fastest shipping on the planet! Fantastic
|

When will these be available?

by
I’m also up for the ore-order option. In need of one for October or Christmas!
|

soft 30

by
I had mine just over a year and the zipper shattered.
|

Awesome Product

by
I bought an Rift Blue soft pack 30. I work out and needing to eat 5-6 times a day this works perfectly. I can put all my my meals and shakes + 2-3 ice packs. Deffintally worth every penny, and it is also very well made. Highly recommend to anyone that is considering it.
|

Availability???

by
I’ve been checking for the past 3-4 months and it’s ALWAYS out of stock! Pre order option or something would be nice.
|

Zipper issues

by
Got this cooler on sale about 1.5 or so years ago. Did not use it at all much in the first 6 months or so. Wife made a comment she hated the zipper. Well after a year now of pretty normal daily use about 3 weeks a month or so, zipper fails. Holds ice and ice packs well, but a zipper failure has pretty made this useless now. I also have the lunch bag size and ow worry it's zipper will be next. For the price, one expects it to last longer than 1.5 years of normal use.
|

Durable!!

by
I’ve got the original from 2 years ago and it still keeps my lunch/snacks cold and fresh. I’m on a boat 3 days a week in the Miami heat and I never go without my RTIC!! 👍👍
|

AWESOME

by
|

Love It

by
My wife bought one from the first company out. I was furious, that much money. After I saw it work, I believe this 30 was like in the 120s. It is so so nice to not have to get more ice the very next morning. I recently drove to our Summer Home, took two long days and still has some, not much, but I ice cold water, after 2 days. I am here looking for another now.
|

Zipper

by
For the ice to be able to last it has to be closed ,if the zipper breaks the ice chest is useless, it's the second one i have and both zippers have failed, i love the ice chest while it close properly! I lost the receipt now i cant exchange it!
|

Perfect

by
Use this as my cooler for football parties, beach, and pool. Holds 12-15 can “drinks” with ice. Cooler keeps cold with no melting for a full day. Impressive with much opening and closing to get drinks out. I have a 20 and 30. 30 obviously holds more, the 20 keeps ice better. Both are well worth the money.
|

Amazing cooler

by
Bought this cooler early in the spring. Been using it all summer keeps things cold even in the hottest weather. It is everything the day. Indestructable Keeps ice for days on end, even when opening and closing all day
|

Great cooler

by
We bought this cooler to take to the beach and other places. Keeps ice all day even in the back of the truck or in the car.
|

Best cooler

by
This cooler is perfect for going out because it's not heavy and keeps your drinks cold for days. And it actually looks better in person than the picture shown. I would recommend this to any one looking for a cooler. You won't regret it.
|

*

by
Sucks
|

Sale price

by
Waiting for it to go on sale again
|

Grand Slam

by
My wife was not happy when I wanted to buy yet another ice chest. When I showed her that it was on sale at a great price, she relented. To my relief, she fell in love with it. It is light. it holds ice well. It is easy to use. She also likes the pink color.
|

Great but measure

by
Awesome cooler that keeps drinks cold. If you use it as a lunchbox measure your containers for food as many of mine I have to contort to fit. No leaks but be sure to keep the lube for the zipper, it gets tough after a while.
|

Best cooler

by
I ordered this cooler and got it the same week. It's perfect and it's worth the money. I have a hard 20 cooler and use this to go out since it is light and has a shoulder strap. It actually looks better in person than the picture shown. I recommend this product.
|

Softpak 30

by
Love this cooler!! Best for floating the river or daytrips in the car without scratching the interior. Great quality product. RTIC, keep up the great products!!
|

Soft 30

by
Damn good ice chest I've had it a year. I kept in the the car for a few day an went out get it out an the seam on the lid spread apart an now it won't seal so I'll put some gorilla glue on an hope it seals if not I'll buy another one
|

Great Products and Customer Service

by
I love my 40 and so I was disappointed when it started coming apart at the bottom after a year of use. I knew it was outside of its warranty, but I contacted RTIC anyway because I have multiple coolers that I haven't had any issues with at all. I was so pleased that they replaced my cooler with a new one. What an awesome company and great products. You have a loyal customer for life.
|

Cant get one.

by
It doesn't matter if they are wonderful or not if we can't get one.
|

Soft side

by
I have bought three of these I love them very much but the other day the lid fell in and the zipper fell apart all within 2 days so I called about warranty I've had it for 2 years and they said too bad I just think if you pay that much money and the zipper and the top fall in this is craftsmanship they could have done something I was very disappointed
|

A++++++++

by
This bag has exceeded my expectations. ITS HUGE. Holds a 30 pack and almost 20lbs of ice. Just used it on a 90 degree day fishing on a boat for 11 hrs with the lid just closed but not zippered and it held ice all day long. Great job RTIC
|

Nice but....

by
We love this cooler and my husband uses it all the time. I bought it for him for Christmas one year. Only thing is when we used it in the car and drove to Colorado it swelled and some of the seams came unglued. Pretty disappointed in that since it still looks a tad swollen even after we got home. That however, doesn't stop us from using it.
|

Great Cooler

by
Purchased 2 of these. Couldn't be happier. Use them both daily for lunch boxes (We work 12hr days and like to have choices.) These bags keep our items very cold even without ice packs, 6-8 hrs later items are still moderately cold. Toss in an ice pack. (We like to use “Cooler Shocks”.) and the frozen items are rarely thawed out completely in 12 hours. 100$ for a lunch pail is kinda salty but when its large enough to use for any application. 100$ can’t be beat for Made In America Quality!! Thanks for helping Keep American GREAT!!! Shannon & Derek
|

Love it

by
I use this cooler to keep drinks cold while camping and outings. Works wonderful. The Viper Snow color looks great and helps to keep cool in directly sunlight as well since it's not a dark color. Will buy a bigger size soon in the same color.
|

Great cooler!

by
I use it for the beach! Pack the cooler with drinks and ice the night before you are using it. Next morning, drain all the water and it’s light enough to carry around. Drinks stay cold ALL DAY!
|

Accurate

by
My 40 is so good I can put warm water in it and it will make ice.
|

Great at holding ice. Zipper not so great

by
Had his cooler for three weeks. I keep it in my car as I work in and out of grocery stores. Held my ice for well over 12 hours in a hot car very well. But the zipper is not a heavy duty durable zipper like a ******. My zipper pulled within three weeks. Customer service wasn't bad. They told me take pictures and email and they'd send me return labels. I'm overall happy with the cooler but thinking the hard side might be a better option, just don't like the idea of not having the shoulder strap
|

Softpack 30 riftblue

by
Pretty nice over all...I use it to keep drinks cold in the texas heat..the dry pocket tends to collect moisture though,almost like the cooler it self is sweating in the pocket..and if you dont keep some lube on the zipper it will get difficult to open and close..
|

More please

by
Please make more!
|

RTIC 30

by
I wish I could say I am happier with this Cooler. It’s not bad but not what I was expecting. I used it for the 1st time last week and my ice only kept for about 8 to 10 hours. The bottom of my bag was wet not sure if condensation or a leak . I will have to try it again and see. The bag is nice just not what I expected for the price .
|

Money well spent

by
Bought this cooler with high hopes and I have to say it didn’t disappoint. Well worth the money
|

Great cooler

by
So far I am very satisfied with this RTIC 30 that I picked up at Buc-Ee's in Baytown, TX about four months ago. Overall the cooler keeps ice on cooler days for about three days, and in the middle of our hot 95 degree Florida summers it is getting somewhere just around one and a half days. The only weak link I have found is in the spindles that connect the shoulder strap to the actual cooler. These have popped off multiple times when I have the cooler fully loaded. I fixed the issue by switching out the plastic pieces with metal turnbuckles I purchased at my local hardware shop for about $4 each. So far this is working out splendidly. Great job RTIC!
|

???

by
When is this item going to be back in stock? I’ve been trying for months. Thank you in advance.
|

When available?

by
Does anyone know when the 8s will be available
|

Works great

by
Works great as advertised. Kept my drinks cold for a 2 day overnight kayak trip in almost 100 degree temps. Had frozen sliders I put in at 9am and where not fully thawed by the evening, ready to go at 10pm for the grill. Might have to buy another.
|

Not so good

by
I have the southside 20 and the smaller one and neither of them keep ice on my sodas for more than a day at the most I’m not impressed especially for the price
|

cooler

by
We have both the small and medium coolers. Great products! Does exactly what they say and without the high price and political bs from its competitor ;)
|

Stop being sold out

by
Every time I try to order one it’s sold out every color is always sold out please make a pre order option
|

Impressed!

by
We bought the small lunch box size soft cooler to go on the back of our trike motorcycle. It works GREAT - but is very small on the inside for 2 people. Ordered the SoftPack 20, but it's really too big for our needs. This is petty - but the perfect one for our needs would be something in between the 8 and the SoftPack 20.
|

Love it!!

by
I love this cooler. I use it for work everyday and I tell everyone that asks me that it is an Rtic cooler. The only thing they need to change is the pockets, you can’t really put anything in them. But they don’t have anything to do with keeping my food cold so I’m not too worried about it.
|

To small

by
I recently bought the size 8 cooler I based my decision on the dimensions that were posted with the cooler after the ice/ ice are in place you loose about a 1/4 of the space I would buy the next size up It seem to do okay with keeping things cold
|

Glue issue

by
Love the cooler but the glue on top of the seem on soft cooler is already coming loose after one use. Cooler stays cold as states wish it wasn't coming apart and due to being a gift from warranty looks we are out of luck 😕
|

Make more!

by
Why haven’t you done a pre-order option?
|

good cooler while it lasted

by
i bought this during your sale last year right before Christmas. Gave it to him for Christmas and it lasted up until about feb-march area before it cracked and pulled apart in multiple places on the inside and outside. We followed care instructions even oiled zipper as directed and such. it is used as a lunch box 4 days out of the week. If it cant handle that its hard to believe how people get these to last I'd really like another one for him but i cant justify it... while it was working properly i have to say it was a great cooler.. i love your products but i'm just satisfactory feeling with the soft cooler 20 which makes me super sad!.. i wish it lasted longer than what it did..
|

good cooler

by
This is a solid cooler. I can put drinks in it, toss an ice pack in it, and my drinks are cold for hours,
|

not as much

by
it won't hold 8 bottles & ice. or lots of ice with little space for bottles/cans. you can put 2 cans/bottles then fill with some ice, that's about it. not as good as advertised. you'll need to buy a 30 oz. tumbler to put ice and beverage in. i thought it held maybe 4 cans/bottles with lots of ice, no.
|

Love it!

by
Excellent replacement for my older, soft cooler. Perfect size for shorter trips and keeps things cold!!
|

Best Cooler EVER

by
My hubby has a cooler COLLECTION.....and our RTIC COOLERS are our favorite! Their ability to maintain freezing temps are outstanding. We ALWAYS take our 40 to the beach....our 30 to the pool....we are hooked! Thank you for making such a superior product at an affordable price.
|

Great cooler it floats

by
Great cooler. I was surprised that the cooler floats. It actually floats so well it supported my weight in the water. Kept our drinks cold all day and still had ice the next morning. Strongly recommend. The little dry pocket on the outside is small. Not really large enough to store anything significant. Other than that, this cooler is sweet!
|

cooler

by
great cooler, tumblers, but shipping takes 5-7 days after order placed to get to arizona!
|

Teacher

by
I ordered on a ad like this in November to buy some tumblers and still did not receive any of them!!! I paid for 7 and got nothing, so beware
|

Breastmilk Saver!

by
Used this (and will use again) to tote my breastmilk home when away from my baby. It kept my milk frozen after being in it for 10 hrs. It fit easily in the overhead compartment and even under the seat on the plane. The pink color is a bonus...so cute!
|

Love our RTIC

by
It keeps ice for days. Love taking it with us on road trips. I don’t have to worry about stopping for ice all of the time. Need a Purple one!!!! Only complaint
|

A little too small

by
I work a 12 hour shift and this lunch box is just a little too small to fit in food, drinks and ice packs.
|

Zipper issue

by
Cooler is Ok. I bought the 40 and wish I would’ve bought the 20 or 30. There is a problem with the zipper. It’s busted in the back right corner. Didn’t hold up very well. Of course it’s just over a year since I purchased.
|

Great size; BOLD Color

by
This is the perfect size for a truly portable soft cooler. The 40 will obviously hold more but the height makes it cumbersome to carry. I ordered the Seafoam Green, which is substantially brighter than shown in the photos. It is more like a bright turquoise than a muted seafoam. At least it won't go missing easily! Functionality is most important so this is not a complaint but rather a side note.
|

Fantastic small cooler

by
I bought this, specifically to carry a block of ice to elk camp for a week. The last store we hit only had cubed ice, so we loaded it up. We had mild temps during late October, 40-55 degrees. We dumped out the last of the ice on the 8th day and packed it with meat for the horseback ride out. I'm very happy with this soft cooler. And with the price!
|

Softside coolers and all your products

by
Love your products...Have hard cooler, soft cooler, 12 pk cooler,tumbers,.Please consider making saddlebag coolers for horse and mule riders.. It would be a huge sucess. We need. saddlebags that will keep our beverages cold for a whole. day of riding.
|

by
Zipper is garbage one year an 1 day an my soft side won’t close any more
|

Great product!

by
Need one Red or Red/Black. Thanks in advance.
|

GREAT!!

by
Love my cooler.
|

More

by
Make a pre-release purchase option!!!!
|

Zipper from Hell

by
Great cooler but the zipper is difficult to operate, even after lubing
|

Cool

by
Bought this cooler for the South Carolina heat and humidity and it’s starting to heat up and I’m taking it to the range left and right. The waterproof zipper is awesome and only complaint is there is no strap or anything to pull the zipper with so it’s a little of a hassle if you have weak hands. Easy fix with 550 cord. It is a great size for a day in the heat, however I did start to notice that when I leave it in my truck the cooler begins to sweat on the bottom which I think is the biggest negative thing I’ve got to say about it. Along with the carrying strap being a pain when you are putting it on your shoulder. If those were fixed I would give a 5 star rating. So far very durable with me lugging it everywhere and even with the condensation on the bottom it still holds ice for a good two days. Best cooler for a day out with the family hands down. Not too big but big enough for everyone’s lunch and I have 3 kids.
|

Excellent

by
Now that I have had my cooler for well over year I feel like in safely review the product and state without hesitation that it is the best cooler I have ever had. The company keeps her promise the cooler is indeed waterproof so my car does not get soaked! It also keeps items cold for a very long time. I love my cooler and plan on getting another one. The only dilemma is whether I want a 30 or 40 next.
|

Bad Ass Cooler

by
I bought the soft side 40 and it is awesome! You can fit taller bottles even a gallon of milk plus a case of beer or pop. So glad I went up to the next size. What a Ice saver!! Thanks RTIC!!!
|

by
I have ordered several 40 packs. We loves ours,as do the others that received them as gifts. The 30 and 40 oz tumblers are awesome as well. My only issue is that you have been out of 20 soft packs for awhile and I really need one soon! When will they be back in stock?
|

Awesome

by
Over built not over priced and I know who there talking about cause I have the other brand 40 soft and the RTIC held ice longer and has dramatically easier access and is over half the price.
|

Used mine for 2 years now

by
Works pretty good. I like the straps and all of the pockets. I wish you guys would make one with a straight zipper across the middle for easy access while in the car. Getting that "C" style zipper open can be challenging from the cockpit.
|

Great Product

by
Bought this product to take everywhere, and so far it has been great. Keeps ice for a fair decent amount of time, and drinks are always ice cold.
|

by
I need a 20 soft pak
|

Replacement cooler

by
I received a SoftPak 30 as a gift. Within 6 months the bottom of the cooler started coming apart. It was replaced without hassle under warranty. Now, within a 9 month period my cooler (trunk kept) is coming apart at the seam on top. Water literally leaks through the hole. The replacement cooler is not covered under warranty. I am very disappointed in the quality of this product and the warranty process.
|

by
Bought the softpack 30 great cooler, want to order the 20 now but have been sold out and RTIC has no backorder or rain ck program, this is the stupidest thing I have ever herd of would be money in their pocket but I guess they wish not to have sales continue. So as a company this is not such a strong card in their hand.
|

Great

by
I use it to take my lunch to work every day. it sits in my work van all day and the blue ice packs are 80-90% frozen at the end of the day. I live in LV and the inside of the van can get 150+
|

Soft Pak 30 - Amazing!!

by
Incredible coolers! Bought my soft pak 30 then ordered two more for family members. Amazing performance. Keeps ice frozen for days. Have since bought the 45 hard cooler plus inside accessories. Baskets and the divider ensure easy accessibility to contents Highly recommend RTIC coolers and unique drinking cups for ensured quality and performance. .
|

It's great!

by
I have been carrying my lunch to work for 30 years. Over that time I have had many box types. This one is the only one where my ice is still cold and frozen when I get back home at night. It holds more than enough food for me. The zipper can be hard to pull so the included zipper lube is a bonus. Another downside is no outside pockets of any sort. But for keeping your lunch cold I really doubt you can find a better working unit. I would buy another.
|

Size matters

by
Just got ours and took it to Panama City Beach- it was perfect. I will say that I am happy I got the 40 because this is the right size for our family and the others would have been too small for a day trip for drinks and food.
|

by
|

Dope.

by
Other than the 7 day shipping this cooler is freaking amazing. I work in construction out in the dessert and this cooler keeps my lunch and waters cool for several hours.
|

Great Cooler

by
I received the 40 Camo as a gift over a year ago. It fully lives up to the company's claims and exceeds all expectations. I would like to see backpack straps added to the product or offered as an optional accessory.
|

Soft pack 20

by
Perfect really is water proof!!! I love my New Cooler, and FAST FREE SHIPPING !!!
|

Awesome cooler

by
Awesome cooler but needs more pockets on the outside maybe ritc will fix that in later models
|

Excellent

by
Great cooler for a day trip in the Side X Side. Super price, I will buy more. Thanks
|

Rtic30

by
I love the cooler as I use it for my lunch box for work. The only thing I would like to change is the passing on the strap, if you don't have enough weight inn the cooler the strap wants to keep sliding of your shoulder
|

by
Your on drugs for that much money
|

Awesome Cooler

by
I bought one of the Softpak 20 coolers for work. I put a frozen 1/2 gallon water bottle in the cooler along with two 20oz water bottles and my lunch for the day. By the end of the day the frozen one is usually only about 1/4 to 1/2 thawed, and food is still cold. My old "Igloo" cooler, all of the water would be thaw and a little warm by the end of the day. I love this cooler.
|

Great Cooler

by
I have owned a soft side 40 for over a year and I'm very pleased with it. I've used it camping and boating several times and it keeps everything cold for the day. The top is easy to open and the quality of the cooler is very good. I own a more expensive soft sided cooler from the "other" brand which I do like but also cost more than twice what I paid for my RTIC. I've had some friends I boat with go with this RTIC after seeing mine. I will be buying another smaller version of this cooler soon which is why I'm here on their site looking!
|

Zipper

by
Can someone tell me the secret to that waterproof zipper?? Seems like it takes two people to open it. Not really ,but it would be easier.
|

Awesome Product!!!

by
I purchased this cooler a while back. I travel a lot over the road so this cooler was perfect for me.In my experience It kept ice for over 4 days that's amazing, I love it !!! I recommend this cooler to everyone i know !!
|

Not as pictured

by
The blue/grey is not blue. It is black. The picture is misleading.
|

Not as pictured

by
The blue/grey is NOT blue. It is black. Very misleading pictures on the website.
|

AZ sun

by
This is the second cooler that I bought from RTIC. It is great for day trips and weekend trips. In AZ, the sun is pretty hot and coolers in trucks warm up fast. This cooler worked great and I highly recommend it. My only change would be that I wish I bought the 30 as it is used all the time for outings.
|

Storage

by
These coolers need to have more storage so you can use them as lunch boxes Or to take to the beach and on small trips.
|

Not a price war

by
When I can get the same product for 40 bucks from Ozark trail... just buying a name people
|

Love ours!

by
I bought a SoftPack 20 over a year ago from the Cypress store. Had a friend borrow it to protect her daughter's diabetes medicine on their summer car trip between Houston to Colorado. She said it was the first time she was able to keep the insulin cool for the entire drive north without worrying about it. Nice size, easy to carry, tight seal. Happy customer!
|

Love it

by
Had mine for a year been bounced around in the bed of my truck and it still as good as day one
|

it's like owning a mini Fridge

by
I purchased the 8 quart two months ago to use as a lunch box for work, couldn't be happier iuse a 5"x7" thermo-safe frozen block in the bottom add my lunch and water it's like a small fridge keeps items ice cold all day (11 hrs.) its awesome, I also own a 65 qt chest a 1/2 gallon beverage container a 1 gallon and 8 16 oz. tumblers and two hot or cold food containers it's all quality and way better priced than the competition !!!!!!! :)
|

Florida heat and sun

by
Perfect cooler. We use the 20 soft side on our flats boat. Stays cold all day, and it's lightweight compared to the hard coolers.
|

Soft cooler

by
Purchased one of these soft shell coolers right after they came out. Have had no problems and use it all the time. Easy to get into, doesn't leak if turns over when zipped up, great size. Love mine and recommend to everyone!!!!
|

Soft Pak 20

by
I purchased my cooler last year in 2017, and I love it.
|

Good

by
Real good cooler!
|

Great Side by Side Cooler

by
I use this cooler in my Razor side by side and it works great. I even ran it over once(my fault) in my Razor and it still works perfect and zipper still holds in water. Highly recommend this cooler.
|

Quality

by
I’ve owned this cooler for two years now. It’s been on numerous weekend fishing and hunting trips, all day atv rides and kayaking trips....always keeps drinks cold even opening the cooler every 30 minutes in an Alabama summer.....don’t waste your money on more expensive brands.
|

Great "To Go" cooler

by
I could not be happier with my 20Qt Seafoam Green cooler. It oozes build quality and was 1/3 the price of the nearest competitor. It primarily gets used as a "party" cooler to bring beers over to someone's house when gathering with friends. My wife's first impression was "pretty, but ANOTHER cooler....". But, after we figured out it can hold a bottle of wine/champagne (tilted a little) along with beer bottles and cans, she was sold. In fact, I am going to give these things out as birthday presents to all my friends/family this year. I am sold. Thanks RTIC!
|

Great cooler

by
Love this cooler great for road trips and keeping your drinks cold! Also got a great deal from the rtic store in Houston!
|

Best Soft Sided Cooler

by
Bought for every day use and weekend trips. Has exceeded my expectations. Keeps things cold for more than 24 hours when properly chilled beforehand. Look forward to using this summer again.
|

by
cooler is awesome will purchase another soon
|

100% Worth it

by
Bought the Rift Blue soft pack 30 and couldn't be happier! Was tired of cheap soft coolers leaking all over my car and making a mess. RTIC lives up to the expectations they say it should and the quality of materials do not fall short! Will be purchasing more RTIC gear!
|

Perfect cooler

by
Easy to carry and holds all u need for a few days in a boat, love mine!
|

Can't beat the price

by
Just got mine yesterday. Well worth the cost especially when on sale. Been waiting for the sale again.
|

Well built and works great, but Zipper is pretty bad!

by
Really like this cooler. It's lightweight, does a decent job of keeping ice (not up to 5 days as advertised though, even with prep). Well built and good straps. However the proble with this cooler is the hard to use Zipper. It must be lubricated with the included tube of lube, which makes it work fine in warm weather. But I also use this cooler in the winter in my truck, partially to keep bottles of spring water from freezing and it works great for that. BUT, then temp is around 20 degrees or lower, the zipper is nearly impossible to open! It's pretty ridiculous really. If I had known that, might have purchased something else. Really, great cooler, but please RTIC, improve the zipper! Sacrifice waterproofnesss/leak proof for a better functioning zipper.
|

survived mexico

by
Bought this cooler at bucees gas station on the way to Mexico..it was amazing. 2 months of straight up abuse..only thing was a lost zipper pull on front pocket. Holds ice better than my hard coolers. Great tie downs and DOESNT spill.
|

Zipper problems

by
I bought mine a little over a year ago and after about three months the zipper began to separate. A little bit regularly but after five or six openings and closings it always comes apart. Very frustrating and not worth the aggravation.
|

Paramedic

by
The cooler is great, I work long shifts and it is great for holding all my stuff. I really wish I had one of the large accessory bags that goes on the side for "dry" items...
|

Top notch

by
I was very impressed by the quality of the material of this cooler. it does excatly as advertised. i use ice packs for it. keeps things cold and dry. i would suggest getting a suitcase roller for it.
|

Great lunchbox cooler.

by
I absolutely love this cooler. The only reason I did not give it a 5 start rating is because I thought it would be a little taller to be able to accommodate a water bottle or Gatorade bottle. Other than that, this cooler is amazing. I use one ice pack, and at the end of the day my cans of soda are still just as cold, if not colder, than they are from the refrigerator. I highly recommend this cooler, especially for anyone that does not have access to to a fridge to put their lunch in.
|

Wonderful cooler

by
My wife and I bought this cooler to keep our sons formula and baby food in when they ride with me for work this cooler keeps his baby food and formula ice cold all day with out having to put ice or a freezer pack in it
|

Best beach cooler you can buy

by
Got this cooler for beach trips.. performs excellent couldn’t be happier. Kept all my drinksice cold all day in temps that were mid 90s and that’s in the beach direct sunlight..
|

Great Weekend Cooler

by
My wife just had to have the “Pink” Soft Pack 30 that we saw while traveling. We just came back off another weekend trip where we used it. This unit is a great size and kept everything very cold. Now I need to get me one!
|

8pack

by
Isn't it amazing you now have in stock when you kept us all hanging during your sale. I must if checked your site 20x to get it and now you have it ...full price. Grrrr
|

Perfect!

by
This cooler works great and would buy another one! Ice stays forever.
|

Wow

by
Im a kayak fisher man and i needed somthing thats light weight and can keep things cold while im out in remote places. I have been useing the 2.5 pound ice packs and it works drinks and food stay cold for a very long time. High quality material were used.
|

Worth the Wait!!!

by
Living in Hawaii I needed to get creative. Had this shipped to Vegas and USPS to Hawaii. Took about a month and worth the wait. At first look the cooler didn't look as big as I expected. The construction of the cooler is awesome. I could feet the quality in the material. The zipper takes a little effort to open and close, but I know that will not open on its own. Went to the store and bought 2 bags of 12lbs ice. To my surprise both bags fit in the cooler standing up. Couldn't close the lid, but just to see both bags fit in the cooler blew me away. About 8 am I kept one bag in the cooler with zipping the cover close and at about 6pm that day I opened the cooler and to my surprise, the bag of ice looked like I just bought it, no melting. 2 days later I opened to cooler again and most of the ice melted, but there was a little ice still in the bag. What else can I say, you won't be disappointed. RTIC, please ship to Hawaii!!! You need to get your product out here. Mahalo from exit 8.
|

Wrong color sent

by
I ordered a Blue/Gray cooler for a Christmas gift. I received a Black cooler. Not the color I ordered or liked.
|

by
|

Perfect

by
Bought this for my wife for Christmas. We put it to work that very same day. Love it. Perfect size to fit a 12 pack with ice behind the seat.
|

Super Car Cooler

by
Purchased on for my wife to use when she takes a trip. She keeps it in the trunk and its never leaks like the prior models. It survived Hurricane Harvey when her car flooded.
|

Rtic 30

by
I would like to have one of the Rtic 30 to be made like a suit case wheel dolly so I don't have to carry it I could row it. It would be much needed help. Thank you and love your RTIC.
|

Great Quality

by
I bought this as a gift, and could not be happier with the quality. Looking forward to buying more RTIC products.
|

My Go To Ice Chest

by
I absolutely love my RTIC softside 30. It's my go to ice chest for everyday use. Holds ice all day even with opening and closing it a lot. I own one and bought another for my brother for Christmas.
|

by
Have been trying to purchase this for month and half and always sold out. Don't advertise something you don't have. Leaves a sour taste in the consumers mouth
|

Getting better

by
Excellence in ice retention, my issue has been the zipper seperating. I use mine on my side by side in the mountains. Still a good product.
|

Ritchie 40

by
The RTIC 40 keeps our beverages ice cold all weekend long. When you're out on the boat all weekend, it's nice to know you won't be replacing the ice every day.
|

RTIC soft 20

by
I have been using the RTIC SoftPak 20 for my lunch everyday for over a year. Its gets abused and have never had any problems with it. Lunch stays cold all day even on 100 degree days. Highly recommend.
|

Amazing

by
Use it daily with ice packs and everything stays ice cold for hours on boat in 85 to 90 weather. Much better than I expected.
|

30 bottle cooler

by
Modern day high quality coolers are great products. RITC makes the value much greater as their products don't break the bank. I agree two zippers would be easier & I'd sure like to see mesh net on the inside of the lid. Why not? adds $5 of cost & a great place to store sandwich, fruit/veggie that don't need to be ice cold. Excellent value, love the Seafood green.
|

fast shipment

by
ordered this solfpak 30 and got it the next day it works great thanks for the fast shipment
|

RTIC 20

by
First, let me say I love this cooler and only have one gripe. The shoulder strap is very well padded but so slick it is always slipping around or off my shoulder which is so annoying. Other thing worth mentioning which someone else hit on is the off-gassing when you first get it. I bought because it meets the requirements for a carryon but wasn’t cool when on my first trip it tested positives for explosives and TSA was all over my ass. Hell, I thought it was getting confiscated on day 2 of owning it. Haven’t had a problem since and nice to have your deluxe cooler at your vacation spot.
|

Love it

by
We were gifted one for Christmas last year!!! I want another one!!! I'm thinking the blue rift one!!! Come on Santa! Bring it!!! This price is amazing!
|

REALLY?

by
These same coolers, from the same site were $83.00+ just last week...
|

Customer service

by
I purchased the soft side 20 and used it for about 8 months when I noticed it leaking, I reached out to customer service and that when this company really began to shine, they asked for some pictures and then asked if I could mail the old one back. I had anew cooler in 3 days no questions very easy company to work with, I have added a hard side cooler as well as everyone in the family has tumbler Very good product and they stand behind what they make
|

Everything you think it will be

by
I bought the SoftPak 30 rebelling against my husband's opinion that "what we have is just fine". It wasn't fine! Every soft side cooler I've bought eventually was torn on one of my hubby's fishing or hunting trips, leaving us out of luck at times for The park, get togethers, kid sports, etc. As unhappy as he initially was with my surprise, after a trip to Alpine, AZ this Oct for his dad's cow elk hunt he saw the light. He was very impressed by the amount he could fit in the cooler, how long everything stayed cold & the fact that he wasn't worried about it being thrown in the back of the truck because it was "solid". I knew it was going to be a fantastic purchase, but getting my frugal husband to agree that the purchase was worth the price is a win like no other! Not to mention everyone that has seen the Blue Camo print has commented on how much they like it. The 30 isn't too big, it isn't too small, it is just right! You really can't go wrong.
|

Sweat proof?

by
I recently bought a soft cooler 20 and it sweats around the back lid. Is it suppose to do that??
|

Love my cooler!

by
This is hands down one of the best coolers I've had. I'm able to take it everywhere with me and I can carry it by myself fully loaded.
|

Awesome !

by
Two of these fit nicely in a shopping cart. I can fit all my groceries in them and items stay fresh. It is easier to carry and better on cutting down the plastic bag issue.Excellent to transport beers and ice to my larger Rtic boat cooler.
|

Great cooler

by
I love this cooler the20 is a great cooler to carry on the farm or to a friends house I love all my artic coolers and drink ware
|

Great Cooler

by
This cooler is the best value out there. I cant afford the other rotomold cooler brands.
|

The best

by
The camo soft 20 is the best deer stand cooler. Don't hesitate,get you one.
|

Very Impressed

by
Way better than I expected. Construction is amazing and love the completely sealed zipper. Finally have a cooler that keeps my ice packs frozen all day. Was helpful to loop a small piece of heavy cord through zipper for easier grasp opening and closing
|

Great

by
Great service and great quality, recommended by a friend and had to get one, i got the 30, in the blue camo, very nice size and yet its easy to carry around. Love it.
|

Love this cooler!

by
So this is my third RTIC cooler and so far I'm very impressed. I just bought the SoftPack 40, in Viper. I was surprised how much bigger it is from the 30. This cooler is built really well!
|

Nice, but Steel Blue color is deceptive

by
I just received the SoftPak 30 in the Steel Blue color, and while it does seem very well made, the Steel Blue color is NOT what you visually see in the website picture. It is more akin to black in color. I had had originally thought that they had sent me the wrong color, but after comparing it to a jet black chair and shining a bright LED light on it, I do finally see the very slightest hint of blue in it. Returns seem to be an extreme hassle as I was told one must return it, get a refund and then repurchase it again, so I will just suck it up and keep the so-called blue (really black).
|

Lunch box

by
When are you getting in? While sale still on?
|

Beamer

by
Not a verified buyer But I definitely will be Amazing Website
|

by
It's always sold out!! I have a soft and a hard side but really want this lunch box!!
|

Awesome

by
I use this cooker EVERYDAY for my lunch and snacks it holds refreezable ice packs for days it’s a grey cooler and WELL worth every penny
|

Cooler

by
I like the looks of the cooler we purchased. I don’t think it’s that great about keeping ice on a road trip and it not even being hot in a vehicle. I guess I was expecting it to keep longer.
|

RTIC Softpak 40

by
This cooler is GREAT! We use it for everything - all summer on the boat, when going to the grocery store to store frozen goods on the way home, we've even packed it up & shipped it with us on vacation to the Gulf Coast! We have given away all of our other coolers - now we only have RTIC coolers, both SoftPak & hard coolers. They are the BEST value out there!
|

Zipper broke on my Rtic

by
Love the product but zipper Quality is not very good ! Cooler is a year old
|

Ms

by
Best cooler, I had ice in it for 3 days kept everything cold.
|

Best Coolers Made

by
I own a soft 20 and a soft 30 and couldn't be happier with each one. Best soft cooler on the market and cant beat the prices!!!
|

Needs Different Zipper

by
The zipper can be very difficult to work. So difficult that RTIC ships a tube of lubricant with the cooler. I lost mine, of course, so the zipper is getting harder to open. RTIC needs to redesign the zipper, making it more of a regular zipper and less trying to force solid rubber through the zipper head.
|

Wow

by
I bought this for my husband because I received an offer code after purchasing the RTIC 65. I figured it wouldn't hurt to try it, but I knew there was no way it was "100% leakproof". I was wrong! We put ice in it and left it for five days just to test it out. When my husband tipped it over, absolutely NO water spilled on our kitchen floor. (There was still ice in it, too.) The only time we have ever had a "leak" we noticed we did not pull the zipper all the way! Another plus is that this cooler fits standards for NASCAR race cooler sizes (and events held at similar facilities for the most part). We are in love!
|

RTIC 20 cooler

by
My first month with the RTIC 20 has been a pure joy. With handles on all four sides, 10 different tie down points, and a strap, transportation is never an issue. Not to mention how cold it keeps everything inside. Its ease of use makes it worth every trip out the door.
|

Best cooler ever made

by
|

Artic 30 softside

by
Purchased one after seeing my brothers and hearing his praises. Has been a great purchase! I have had this strapped on the back of the ATV, in 90 degree weather, all day and everything stayed cold. I have put mine through a lot of use between fishing, hunting, and my family going to our kids sporting events. It still looks new and all parts are fit and functional. One of the best deals out there at a price way better than other brand names.
|

Awesome

by
This is the best thing I have got by far! This is a must get item no matter what size you get!
|

Faulty strap

by
I have had this cooler (30) for approximately 2 months and love it. In the Florida heats, it actually keeps ice and my items cool for the day. Today, as I was unloading the cooler from my car, the plastic swivel on the strap snapped and sent the cooler to the ground. If a cooler is meant to carry 30lbs of ice, and I only had it loaded with 15lbs tops, this should be addressed and corrected.
|

Love it

by
I own a lot of ******'s but I have to admit, their products are very good and usually 1/3 of the price. High quality. I love my SoftPak 20, it is the perfect size for most occasions.
|

Useless cooler

by
Bought 30 in march. Its Oct., the pos zipper pulls apart . Warranty dept. won't stand by it, " normal wear and tear". I could have bought 4 Wal-Mart coolers for this one, and they all would have made it more than 6 months. So, unless you actually USE the cooler its great. Put a few beers in it, the zipper fails. Should have bought a ******, orca, or GRIZZLY. This thing plain sucks
|

Awesome cooler

by
|

Soft side

by
The soft side 20 cooler is a great size for beach, fishing, and tailgating. Do not expect to keep ice in it for more than 24 hours. I have filled my the night before a fishing trip and by the end of the next day, there is very little ice at all. This softside is very well made and stands up well in the rain. very well made, but you will Not have ice after 3 days
|

Really impressed

by
Really impressed with this cooler so far. Keeps my lunch cold and will stay cold for at least a full 12 hour workday. It definitely will stay cold beyond that but I haven’t needed it too.
|

Great Buy

by
I have the 30 size for camping and have been really impressed. I just got back from a weekend trip and even on the ride home the drinks were still ice cold. Highly recommend.
|

Impressed

by
My wife ordered me a Rtic 20 for my birthday last year (2016) and i havent had any issues what so ever, i love my Rtic 20 and i use it 6 days a week
|

20 pack= HAPPY HAPPY

by
KEEPS COLD FOR 2-3 DAYS
|

Sorta Okay

by
Not sure if I'm not using the cooler properly or not, I put in 18 cans that were already cooled in the fridge along with several Ice Packs and only seemed to stay cold for a day(I even put some ice packs in the cooler a few hours prior to help season it), the ice packs were already all melted down within 24 hours, not sure what the ration of cans to ice needs to be. But being this well insulated I would think it should retain a lot
|

Nice in Black

by
Love this cooler. Looks nice in all black. It does get really hot sitting in the sun though. That has to effect the ice retention. Nicely Done RTIC
|

Excellent cooler

by
This cooler is as advertised. Keeps all drinks etc cold all day. Nice to know when you take it to the beach or leave it in your vehicle during a trip to the Zoo in the summer that your items will be cold! Only issue is no storage pockets. Very limited and small.
|

Fantastic cooler

by
I own a rotomolded 20 and soft side 40 as well. Just got this little guy. Love it. Highly recommend.
|

That's what I'm talking about

by
I went there. Left the other guy and gave it a try. Iced 3 beers in the Alabama sun. Kicking myself for overspending on my other two coolers. I'm a convert.
|

65 qt cooler

by
I received my cooler in just a few days from ordering and it was the item I ordered. Everything was fine until I loaded the cooler with ice and put my drinks and lunch and fish bait in the cooler. An hour or later I decided I wanted a drink. There was no way I could open the cooler. It wasn't until I got back to the dock that I realized I put the ice in a warm cooler. A flash back to my chemistry class I remember that air contracts when cooled. I was trying to pull against a vacuum. After searching around I found the valve on the side of the cooler, which I opened and that equalized the pressure and opened the cooler. Did I miss something in the instructions? NO there was no instructions telling me this would happen and the valve was there to correct that problem. Why is the valve on the left side of the cooler. Shouldn't it be in front when you go to open the cooler. A few days latter we packed up to leave the path of hurricane Irma and the we only needed 30 Lbs. .of ice to last us 5 days.
|

Great Cooler. Don't Hesitate to Get One.

by
I have been using this RTIC 40 cooler all summer. I usually use it as a boat cooler for snacks and drinks. Not only does it keep ice for days it keeps your drinks super cold. I also have the RTIC 65 roto molded cooler and love that too. Just ordered the RTIC can koozie to try that out. RTIC makes an excellent quality product at a fraction of the price of the competition. Don't hesitate to buy any of their products.
|

by
Love my soft side cooler. Took it on a Girl Scout overnight in the summer. I returned home with same amount of ice that I started with, even after the cooler spent the weekend in the heat. And it didn't leak! Great product!
|

soso

by
not sure how they can claim that it holds ice for 5 days. my will hold it for a day and half in the shade. zipper is crazy stiff even after using the zipper lube. i own the 2 of them and is the same on both. i guess you get what you pay for.
|

Good for the money

by
Love the cooler. Works as advertised. Ice lasted two days at beach with opening and closing often. I'm sure it would hold ice much longer. My problem is the build. The inner blue lining on mine separated which allows water between inner and outer linings. Still works. But annoying
|

Para

by
Purchased about two years ago. I take this cooler with me almost everywhere. Keeps ice and it is the perfect size! My father noticed it on a fishing trip and commented on how he liked it. I sent him one the next week!
|

Great lunch box

by
I've had one for about a year, I work outside I have my lunch and a Gatorade along with a 1/2 gal. yet I. I use a single ice pack, When I eat usually have to take food out about an hour before, after 12 hrs the ice pack is still solid, works great for the price.
|

Country Living

by
We live in the country about 30-60 minutes from the major food stores we have to shop. keeping the food cold until we get home is now achieved with this wonderful product. We have the Grey 40 but ordering the new Blue/Grey one today. Great product that hold lots of food
|

for better beer drinkers...

by
the SoftPak 40 fits twenty tall cans, 4x four packs and 4 more cans perpendicular. I have been using mine for beer runs since Christmas with no complaints. Much nicer quality & construction compared to the walmart version.
|

Satisified

by
Have had a SoftPak20 for over a year now, does all that it says it will do and more. Use it when we go for a day trip or when were at the ocean for a day keeps everything nice and cold for the whole day because of getting in and out of it most all day long, would last longer like it says it would but are constantly in and out of it. Carrying straps are a plus.
|

Stands behind their product!

by
I recently had a problem with one of the coolers I had purchased in the past. Contacted the customer service people, to let them know I was having a problem with the zipper on my cooler. They checked my order number, said it was still under warranty. I sent the old cooler back, and they sent me back a new one. Could not be happier to do business with RTIC.
|

Can't wait!!

by
I already own the 20 and its Awsome. Minimal if No ice lost in the 2-3 days I've been out with it. Have been waiting on the LB for months and finally ordered it today. If it's as good as the 20, then I think I may order my significant other one to enjoy it for her lunches. Can't wait for it to arrive!
|

Awesome

by
I have a 40 camp soft pack and it goes everywhere and holds ice for days, the pockets are super handy as well
|

Best cooler

by
I have used this for 6 months no leaks upside down or any position love ❤️ it
|

Everything it says it will do

by
I personally own the "20". It's by for the best lunch box anyone in the construction field. Mine gets tossed around, banged up and left in the bed if my welding rig. The sun and heat hasn't effected it yet. I've do need to pick another one up soon though, mine has some burn holes and oil on it. Other than that they back up all what they say about them as far as quality, durability and how cold stay. I was going to even pick up 3 total, a new one for my and 2 for my 2 employees. Thank you guys. Awesome products
|

Not that impressed

by
Wish the cooler could keep ice for 5 days as suggested, 2 days at the most. It's nice size, keeps drinks somewhat cool, but not quite as described.
|

40 soft pack camo

by
I have had my cooler for 9 months that I bought at buckees and used it about 8-10 times and it is starting to sweat on the outside. Is that normal? I am thinking there is a leak somewhere.
|

RTIC Softpak 20

by
Love Rtic products. I have 2 travel mugs that I couldn't live without. They keep my coffee hot for hours. I purchased an Rtic Softpak 20 back in June. Love it, very durable. However, it has not kept Ice frozen and drinks cold any longer than 36 hours. I've used it 3 times for picnics/cookouts keeping it zipped close unless I'm grabbing another beverage and 36 hours later its full of cold water but not ice. Not sure how it could keep Ice frozen for 5 days.
|

by
It's a really nice cooler.., really wish they had more color options for wemon like pink!!!
|

Strap attachments?

by
Just got the 40 for my amazing man for his birthday. He was sooooo happy but we have one question. What are the straps on the side that are just the loops? Are these for a backpack?
|

A little pricy but worth it

by
I finally was lucky enough to get an RTIC Lunchbox. I already own an RTIC soft 30 in camo so I was familiar with the quality (and it's awesome) I've gone through several cheap Igloo lunch boxes in the past couple years, enough that their total cost is easily more than the price of the RTIC. My line of work is hard on gear, it lives in dust and dirt and a hot/cold truck year round, gets kicked around and not cleaned as often as it should. The outside dimensions of this cooler are large compared to the inside volume but all of that extra foam is what makes the difference. I can throw a "large" igloo reusable icepak (which fits perfectly in the bottom) in the cooler and it will stay frozen for 2 days. Holds a perfect amount for lunch and a few extra snacks in case I end up working overtime (which happens often) and I never have to worry about warm yogurt and always have a cold drink leftover at the end of a long day. The quality is top notch also. The zipper is smooth even after much dirt exposure and the smooth fabric is very easy to wipe down to prevent cooler funk. My only gripe is that it doesn't have a pocket. I purchased a "small storage pocket" (RTIC camo of course) off of eBay and used adhesive Velcro to attach it to the front of the cooler. It adds bulk but gives me a spot to store my phone wallet keys spork etc. too bad it doesn't come with an attachment point like the larger coolers. Overall great product and if it lasts 2 years I will be thrilled.
|

40 soft pack

by
Im usually an RTIC LOVER...took this cooler camping and still put ice in it every other day...kinda bummed
|

Manufacture more!

by
I've been trying to buy one for 2 months. Always sold out! If you could do a pre buy option I'd do it!
|

8 Month Review

by
We've had our 30 soft sider for about 8 months. I'm not sure how we were living life before it! Just a perfect product that performs as expected as advertised. The square shape makes it perfect for organizing and also makes a great carry on item so you can have cold drinks and food on your trips!
|

Every day cooler

by
I carry this cooler with me everyday. It is awesome! I keep ice packs ready and only use one a day. I don't usually zip it and my drinks still stay ice cold. I've purchased 4 more to give as gifts over the past couple years.... Buy this and you'll love it!!!
|

Always on the go....

by
I’ve had the Softpak 30 for 6 months and its one of the best coolers. From road trips to paddle boarding trips the cooler has gone above and beyond.
|

by
I have had this order page open for about two months. It is always sold out, do they even make it anymore? They should have email notifications when back in stock or allow pre order.
|

rtic camo 30

by
Works like a champ in Southern California summer weather, we have several hard chests by rtic, these are great for one or two day recces !
|

Great Cooler

by
Great looking, functioning cooler at a good price point.
|

Amazing Cooler

by
Just got mine the other day and first off it looks better in person then in the pictures online with the blue camo. You can tell right away it is made very well and is going to hold up over time. I have a party this weekend and will be putting it though the paces when it will be outside for 12+ hours in the sun on a boat.
|

40 rif blue camo

by
Sold my brand new camo for this cooler. They are badass have awesome graphics!
|

No ice

by
Love the softpak lunch box. It's easy to carry and holds my lunch cold for my work shift. However went to soccer with my daughter and put ice and water bottles in Sunday morning didn't open in 6:30pm Monday and all ice melt and waters were room temperature. I expected it to hold ice for a few day maybe not the 5 but at least 3 days. Temp was maybe 85 out in California. Still will continue to use.
|

Love it

by
I have had mine for probably a year or more now. Of course it was the first version, not the latest. I love it. Take it to use as my lunch box every day at work. Able to stand up to the heat when its in my vehicle. The onlt thing i did notice is that the bottom is coming unglued or something. Hopefully it wont affect it later down the road.
|

Excellent even for desk jobs!!

by
I have a typical desk job and work eight hours a day. The fridge at work is ALWAYS packed, or people take my food. I needed a lunchbox that could stay with me at my desk all day and not sacrifice coldness. This lunch box FAR exceeded my hopes! Even my afternoon coffee that I drink at 2ish in the afternoon is still fresh out of the fridge cold (yes, I drink ice cold coffee)! I am very happy I splurged and got this lunch box.
|

Beats the heat!!!

by
I bought this at the beginning of the year, I wasn't sure how it would do in his in the hot Arizona temperature. I keep this in my truck all day long with on refreshed bottle and it stays cold for over 10 hours! We regularly have temps over 115 degree for three months of the year and this is the only lunch box that will keep my food cold all day!!
|

always sold out

by
Iv been wanting to purchase one for a while PLEASE MAKE MORE AVAILABLE!!!!
|

WHAT IS WITH THE REVIEWS?

by
TOTAL REVIEWS: 83 OVERALL RATING: 3 out of 5 stars REVIEWS AVAILABLE TO CONSUMER: Only 28, Four and Five star reviews. I would like to read the 55, Three to One star reviews. WTF RTIC?
|

Nice print

by
Everything is great about this cooler. Espically the new print. Waiting for the side pack to come out !
|

Best lunchbox ever

by
I'll keep this short and simple. This is the best lunchbox I've ever owned. It doubles as an awesome day beach or boat bag. I put an ice pack in it if I want my food to stay super cold or I leave it out if I don't need it to be insanely cold. I wouldn't mind a pocket on it but that's my only half gripe.
|

by
|

Great

by
Went on a 2 month excersion last winter. This cooler kept ice for 43 days. Just amazing
|

Sold out

by
I want one
|

Would love to order one

by
No review because they are sold out
|

Ice melts and it fades

by
Ice doesn't even last throughout one day with it remaining shut. Mine also sat in the sun and it faded the top from a gray to sand color. Very disappointed.
|

Got my Lunchbox, but..

by
My wife got me the newest Lunchbox. But I didn't receive what was pictured on their website back in June-July 2017. The original pic had D-Hooks on the front. I was disappointed in that respect but RTIC did elect to take it back. As much as I wanted the D Hooks I decided to keep the Lunchbox in the end. It's a great Lunchbox, a tad expensive but it was a Fathers Day gift. Holds a 6 pack but nothing else. This is the Mercedes of lunch boxes!
|

Soft lunch box

by
When are you going to make more.
|

by
Received this as a gift in December. After near 8 months of daily use, I cannot be happier with it. It's been an absolute champ, even holding COLD temperatures 95+ degree days. Awesome bag, if you don't have one you're wrong!
|

Not Overly Impressed

by
I was (am) very happy with the RTIC tumblers I bought, so I felt very comfortable going with RTIC when it came time to buy a cooler. I was very excited when it arrived, but became disappointed quickly. Two separate times have I put a 10 pound bag of ice in the cooler. The cooler stayed in my apartment and while it wasn't cool in my place, it wasn't 120 degrees either. Each time, the bag barely made it 24 hours. The cooler is very light and, as others have stated, it's perfect for getting your groceries home, I'm not sure how it would keep ice for 5 days unless you're in the Arctic..
|

Top notch

by
I have the rtic 65 an the rtic 40 soft side an I love both of them. There over built an underpriced!!! You don't find that combination very often these days.
|

Lunch Box

by
Love the lunch box cooler it holds enough food for me and I work doubles so I pack two meals. Wish it had some place to put a water bottle or away to carry a bottle external of the box A small ice pack is all that is required.
|

Good cooler for the day

by
I recently purchased the soft pack 20 at the beginning of July 17. I was looking for a smaller cooler I could use during the week for work instead of my rtic 65. long story short its a good little cooler, well built and plenty of room for day stuff but if you are looking to keep ice longer than the day go with the regular cooler. Ive used it everyday so far and I have had it packed with ice every time but by the next day its just cold water. I wasn't really expecting the cooler to keep for advertised 5 days but longer than one day would be nice. maybe in cooler weather it will but summer in SC is brutal for any cooler.
|

Awesome

by
Lots of room........
|

Not worth the money

by
Why does the cooler have a 3 star rating? RTIC will only post 28 out of the 79 reviews because they're al 5 and 4 stars. I gave it a 1. They won't post that.
|

I WANT ANOTHER!

by
I am a Florida roofer and have taken this cooler to work everyday since Christmas. I bring it up on the roof with me all the time. Even in the 115-130 temps on the roof, it still holds ice for about 3 days. I will be investing in a bigger one for camping, but this is the perfect cooler for the working man.
|

It floats!

by
I wish I could add a picture so you'd believe me. We purposely dropped it in the lake (we were kayaking ) and it floated. afterwards we realized the zipper was left open about an inch and still no water got in. Love all of our RTIC coolers!
|

Questionable

by
Used this cooler for a week long fishing trip as a beverage and food cooler for the boat. Construction of the cooler is awesome, should stand up to many years of use. Zipper is very hard to operate one handed. Had to add 550 cord to the pull to make it a bit easier. As far as ice retention, I would give it an average rating. After 8-10 hours in the boat there may have been a couple of handfuls of ice left. The 30 pack cooler would not hold 30 cans of beverage and enough ice to last a day. It is an overall good cooler.
|

Holds ice 5 days????

by
This cooler does not even come close to holding ice for five days. Bought this cooler in May 2017. I took it to the beach for 5 days and not once did it hold ice for even one day. Then in July we took it to a resort where we're staying. We left this cooler in the hotel room the whole weekend and every day I had to add more ice as all the ice had melted. The cooler does not leak or sweat. I think the their claim that it holds ice for five days should be removed.
|

Better than the roto-mold 20

by
I own a 65, and 2 20's, and love the 65. The 20's don't seem to hold temperature as well as the 65. My wife got me a soft 30 for Father's Day, and it's my new favorite! I'm a heavy equipment operator in Chicago, and the cooler sits outside on my excavator, pretty close to some very hot hydraulic lines all day. I put two freezer packs in the 30 in the morning, and 12 hours later they're still mostly frozen. Love it and now I need a reason to get a 40!
|

by
Got my new cooler today! LOVE it! Just loaded some cold ones and some ice in it and can't wait til quittin time. It's the perfect size for portability, I was going to get the forty but I'm glad I didn't! Keep up the awesome work RTIC!!!!
|

Awesome Coolers, great prices

by
I'll keep it short and simple. We love these coolers. I have purchased a SoftPak 30 and Regular 45. Both have met my very high expectations. Buy with complete confidence!
|

Nice, ice melts

by
Nice cooler overall, the 5 day ice claim is a sham. Good deal though.
|

Great on the beach

by
On the beach all day in Cape Hatteras,NC with temperatures in the high 90's the cooler kept 30 plus beers cold all day with just 4 or 5 frozen water bottles ,, great cooler
|

Perfect For Roadtrips!

by
I team drive a truck and this SoftPak 20 is the perfect size to put between the seats when it's my turn to drive yet leaves the aisle virtually unobstructed in case my co-driver needs to exit the sleeper compartment in a hurry. Would love to have two zipper pulls for the top, but other than that ZERO complaints so far! I was going to purchase something from brand Y until I saw RTIC sponsoring a car in the Monster Energy NASCAR Cup Series. NASCAR fans are some of the most brand loyal fans out there, so when I saw RTIC on a car I decided they were worth my hard earned money. How about some Bristol tickets??? :-)
|

Keeps cold... but...

by
I'll start off with... the heat this particular week in Virginia has been insanse. Now. This is the first time I've been able you use the cooler since purchased a few weeks ago. We decided to go to the Outer Banks for the day. We had 8 normal bottles of water and two small gatorades and filled the rest of collet with ice. It stayed inside the truck while we traveled. When arrived roughly 2 1/2 hours later. The ice in the cooler was at least half gone. Surprised since the cooler was in my truck also not in the sun. We set up at the beach and it remained out of the sun under a sun shade for the next two hours. Packed up and back in the truck it went until we got home. We were gonna for about 9 1/2-10hrs. And hardly any ice was left in the cooler. Everything was still ice cold and I do believe it's way better than a standard cooler. But I would have thought I would have had little to no ice melt while traveling with it in the truck. I'm not saying it's not worth the money but the claims make it seem like it should do a lot better. Overall I'm still happy with my purchase and plan on buying the soft pak 30 and the bigger hard cooler at some point in the near future. Still love my tumblers even though I can't buy replacement lids for them anymore.
|

It's a must have!

by
Wonderful product! Shipping was SO fast... very impressed. You NEED to buy one too.
|

Lack of pockets..SOLVED!

by
It does it's job and keeps things very cold. But, I'll admit, I was ready to return this after I found out that there were no pockets and no rings to attach a pouch to carry things like utensils, bottle opener...or even a banana. But, I found a slick workaround. I bought a $10 stretchy, running waist pack from Amazon (by SportFreak), and wrapped it around the cooler. It holds everything, including the banana! There's even a built in key leash that I connected to the side shoulder strap loop for added safety, in case it wants to slip down.
|

Great but not 30 cans

by
I love this cooler and have convinced multiple friends to buy one! One of the first things I grab when head to the pool, lake, or beach. I only wish it was one inch taller on the inside so you could easily stack cans two high. 15 cans fit perfectly standing up on the bottom--with room for ice. But I cannot get another layer of 15 stacked on top for 30 cans. I typically fit about 20 cans plus ice & I'm amazed by the performance.
|

Love the product

by
I absolutely love the product they provide. The only issues I see is they are always sold out of something and very slow to get it back in stock.
|

Purchaser

by
We used this soft pack at the beach in 100 degree weather. We NEVER had to worry about needing ice! It's holds the perfect amount of drinks. I'd like to see a soft pack like this with backpack straps. ☺️
|

It's a GREAT cooler

by
Ordered this for my wife to use on weekends at her flea market stand. It works great!
|

Great Cooler

by
This cooler finally came back in stock and I couldn't be happier to finally have one. This cooler seems well built and keeps drinks cold for a long time due to the thick insulation. The best part is this fits perfectly in a golf cart basket. This will fit a 2lb ice pack in the bottom perfectly.
|

Zipper

by
Great cooler... the only reason I'm not giving it a 5 is that the zipper is a bitch to open
|

Questionable

by
Took mine on a week long fishing trip and used it every day in the boat for drinks and food. This cooler is built very well. I do not foresee any failure in the way it's built. Zipper is very difficult to operate and had to put a piece of 550 cord on it to make it a little better, still a two handed process. As far as holding ice, not even 12 hours if you access the cooler in any frequency at all. It's an ok cooler at best for ice, for structure and carrying ease it is very good. Would i buy another, not sure yet.
|

Great cooler

by
It's a great cooler!
|

Excellent!

by
I ordered a 30 in the old design and about a year ago and it developed a mold in the bottom so I sent them a message and they sent me a brand new one in the new design no questions asked! I have a friend with that same old design and his is fine so it must have been a defect with only my cooler. Couldn't have asked for better customer service and an awesome new product in the new cooler they sent!
|

Very nice

by
The 20 is much bigger than I expected it to be, so I'm glad I didn't go with the 30. The construction is excellent and the lid makes an air tight seal when zipped. Very happy with the purchase.
|

Great so far

by
Just got my Softpack 20 today. First thing I did was open it and let it air out for a bit. It actually didn't smell nearly as bad as I was lead to believe. Afterward I washed it out the filled it half way with water and tested the water retention. It did not leak nor even seep the slightest bit of water. So far very happy, got it in time for my 5 hour drive 3 day trip. We'll see how well it does for ice retention. It will be used in the truck for water and some snacks for the kids.
|

Soft 30

by
Filled it with cold beer and ice the next morning there was no ice this happened all three days I used the rtic cooler yes beer was cold but not ice cold this was on days around 77-80 degrees on my boat! I guess I should of bought a soft ******!!!
|

Exactly what I wanted

by
Purchased the soft 30 directly from the Rtic site. Super fast shipping, fair price($125), and no tax which I love. I already give way too much of my herd-earned money to the government to squander on things that don't benefit me!! I love the quality of this cooler. The sealed zippers appear to be heavy duty, and the overall construction is top notch I would say. I brought it to work yesterday with food, drinks and only 2 freezer packs to keep the items cold. Not surprisingly, my food and drinks stayed cold all day. I can't wait to fill this with ice and cold IPA's to see how she goes. I highly recommend this cooler over the competitors for the several reasons I listed. Even though I do own and enjoy several of the competitors products, this one is a no-brainer.
|

Awesome

by
Received the soft pack 20 camo today. Ordered on Thursday and was on door step Monday. Initial look over looks great. Great quality for price.
|

The Best

by
Can't say enough about the RTIC. Holds a ton, stays cold, easy to carry. What else is there?
|

Great product

by
I received my cooler last week and I love it. Used the heck out of it so far this weekend. It fits perfectly in my kayak and keeps everything super cold.
|

Good portable cooler

by
I bought the SoftPak 40 a month ago and used it several times so far. It fits 24 bottles and 14 pounds of ice, comfortably. Could probably fit another 10 beers in it, but that would be maxed out. The zipper is not an easy pull zipper, but its leak proof so that makes sense. It holds ice long, but you gotta make sure you close it completely everytime you open it or its not going to hold ice as advertised. Its a good cooler, i just wish it had detachable backpack straps for easier carrying over longer distances (think tailgating).
|

Nothing Better!!!

by
The first RTIC i purchased was the 30 Softside Camo. Living in the country I always keep it in the vehicle. It is the fight size to keep meat and freezer products cold to get home. I was so happy with the 30 that I purchased a Lunchbox and mounted a small RTIC dry pouch for extras. So impressed with RTIC I added the 65 quart hard side and many tumblers and 3 sizes of tumblers. Can't wait to try the new bottle style. EXTREMELY HAPPY with your Products and RECOMMEND nothing else.
|

Does not hold ice

by
I like the look and size of the cooler, however I used it for the first time this week and it did not hold ice for 5 days as advertised. The cooler stayed inside all day with ice and drinks and the ice did not stay frozen for even 24 hours. I am very disappointed in the quality compared to the price.
|

Exceeded my expectations!

by
My wife got me this cooler as a Father's Day present from her and my son! All I can say is wow! We took a 6 1/2 hour trip and we put some frozen food and warm drinks in it with some ice on top and it froze the drinks we had. Needless to say I am very impressed and it will be great during duck season caring breakfast and drinks! Awesome cooler for a great price. Stands up to its saying "over built not over priced"!
|

Fantastic Product

by
We ordered a Soft Pak 30 for my father for Christmas. He's used other soft coolers and always had problems with leaking and ice retention so he was a bit skeptical at first. After the first week of use he was blown away with the cooler and he and the rest of the family are now huge Rtic fans.
|

Perfect for the Boat

by
I've had this cooler for almost 10 months now. Absolutely love it. I bought it for weekend trips on the boat. It keeps the ice all weekend long. Great investment.
|

Good - but not all advertised

by
I bought this to keep groceries cool until I get home. It works well for that, and does not sweat on the outside. HOWEVER, it does NOT keep ice for 5 days. I put 3 ziplock bags full of ice in the cooler on Wednesday to keep a dozen canned drinks cool. Drinks came out of the fridge, already cold. On Thursday night, almost all the ice had melted. Cooler had been in air conditioned areas only. Just does not do all it is advertised to do.
|

20 Pack

by
Well worth the money for 5 star quality
|

Only cooler most of us will need.

by
I bought the 65 and the 25 hard side coolers before I bought this one. I use this one 90% of the time. It's a great cooler.
|

Soft Cooler 20

by
The cooler almost does what it says. It will hold ice but for just about a full day trip and possibly into the next but that is about it. The zipper also is not leak proof if it tips on its side. Its great for its size and portability. I would still buy one but be aware of ice life and that it is not totally leak proof.
|

Great product and customer service

by
Ordered the RTIC 40 on Thursday afternoon and it arrived at my residence the next morning. The product is as good as advertised. Loaded the cooler with drinks and 20 pounds of ice. The cooler sat in the sun (101 degrees and 80% humidity) for approximately 5 hours. The cooler did not sweat and I had over half the ice left when I returned home. I was so impressed with the 40 that I ordered a 20 today.
|

Not a 5 day keep ice cooler

by
I bought this for all sorts of reasons. It is very handy but one selling point that isn't true is that it keeps ice for 5 days. It's a great cooler that doesn't sweat on the outside and easy to carry. If a 5 day cooler is your main concern this isn't for you. I m giving it a 4 for that reason
|

Great boat gear.

by
Our wakeboard boat came with the purse style competitor. That one is hard to get in and out of and is difficult to organize drinks in so I bought the 30 can for the boat and I love it. It sits in front of the captain chair and is easy to move around and get in and out of. Everything stays cold all day and I also lay my phone on top of it. It keeps my phone out of the sun and overheating on the dash and because of the material the phone doesn't slide off the cooler. No problems so far!
|

Awesome

by
Purchased the 20 to use as a lunch box as the lunch boxes seemed to be in very HIGH demand! I will tell you this is an awesome cooler. Fits plenty of eats and drinks for a long day. Will definitely be purchasing more items.. VERY PLEASED
|

Great cooler

by
Bought this because of the great price, and reviews, it's the older model . Was skeptical at first that it would hold ice as long as they say . It does. Extremely satisfield , have had it on many day trips and one 2 day trip in canoe. Always has ice in it when you return home , even when used as a beverage cooler and it is opened constantly .Easy to carry best soft cooler I have had . Going to order a 30 as well . One other thing keep zipper lubed, makes openeing effort much easier . Thank you RTIC
|

Not too bad...

by
Nice cooler for the price....I am a little disappointed. Ice seems to melt quicker than I thought. Says 5 days....but 2 is the best I can get. I just put ice in this cooler a few hours ago....and its already melting pretty good.....
|

Softpak 30

by
I purchased this cooler last summer & have been very happy with it. When I pulled it out this spring I noticed the rtic brand on the cover had started to loosen, it didn't seem to impact the performance of the cooler. I contacted rtic to inquire about a possible fix & if others have noticed this, rtic immediately sent me a packing slip to return the cooler for a replacement, GREAT company, didn't even ask or expect a replacement.
|

Nice, but....

by
Nice cooler, finally pulled the trigger this last weekend and bought the camo one at buccees in Waller, TX. Only 3 stars due to ice not lasting even 24 hours inside my house which I keep at 72 deg. Cooler was maybe opened 4-5 times just to grab a drink out.
|

Nice Soft Cooler

by
I'm quite pleased with this cooler so far. The quality is on par with other soft coolers costing 3x as much. The zipper pull is as I would expect for a waterproof seal. I don't see this thing ever leaving my car. If I had one suggestion, it would be to add an integrated bottle opener.
|

Out of Stock

by
When is the lunch box coming back to stock?
|

it's ok

by
bought this to take on boat, camping, beach as it is the perfect size, zips and wanted it to keep my ice longer. i do agree it is the perfect size for the boat, beach and camper, i love that it zips and is easy to carry and holds good amount for the size. however it DOES NOT hold ice for 5 days. it has barely kept the ice for 24 hours. I mean the water from the melted ice stays pretty cold for about 2 days but that's it. It's a nice cooler but i don't think it's worth the price given that it does not hold ice for more than 24 hrs. slightly dissapointed.
|

Perfect for Father's Day

by
I just got my RTIC Soft Pack 20 in the mail! My husband is going to be so excited! Its Perfect!!! GREAT FOR FATHERS DAY
|

Car Cooler

by
I am on the road a lot for day trips and this cooler is perfect for my front seat! Great quality, so now I am buying the hard shell cooler!
|

Rtic 40

by
I love this cooler. I've had it for a year. The zipper is really tight when new but seems to be breaking in. It is a great size. I like to put the drinks on the bottom then throw some ice in there then put my dry food on the top. Plenty of room for a family of four.
|

Excellent Choice

by
Just got my first RTIC SoftPak20 and its everything I need, and plus more. Plenty of space and holds ice pretty well. I went roughly 4 days before I replinished, but we were constantly in and out of it as well. Loving the 20, most likely will be ordering the 40 here in the near future
|

Does not hold ice for 5 days.

by
RTIC website claims that this cooler holds ice for 5 days. My family ordered 2 of the SoftPak 30 colors and 1 SoftPak 20 cooler. None of these coolers held ice for even 24 hours let alone 5 days. This morning at about 8am, I loaded some left over drinks and other things that needed to be kept cold into my SoftPak 30 cooler. All of these items had been in the refrigerator all week. I filled the cooler with and headed home to Louisiana from Florida. By the time I got home about 4pm, most of the ice had melted. That's only six hours. Not even close to 5 days. I think these coolers are over priced.
|

Does not keep ice for 5 days

by
RTIC web site claims that their soft coolers hold ice for up to 5 days. My sister in daughter, my daughter, and myself each bought soft coolers from RTIC directly. We all brought them to the beach in Santa Rosa Beach Fl during the week May 20 - May 27. The highest temperature during the day topped out at about 80degrees. These coolers barely held ice for 24 hours. We chilled our beverages in the refrigerator before we loaded them in our coolers. I don't think these coolers are worth a fraction of what they charge.
|

lunch box

by
when is it going to be available???? Would luv to have one. Got lots of other rtic and luv them.
|

Very good cooler

by
I purchased the original style 20, and use it to take drinks for work. I was excited to finally get one of the coolers, however, I find that it only keeps ice for a couple days. I have to say that I do live in Arizona so while I was hoping it would hold ice longer, I still like the cooler, and I can't expect too much with the heat we get.
|

Levano

by
Well made cooler for the price, excellent quality, only one issue, handles require a comfortable support
|

This Cooler rocks

by
One day in on ownership and totally happy with the performance. I own a boat load of coolers due to work and know coolers inside out. Before I purchased, I read reviews where they said it was huge, large, very big... Which almost made me go with the 30 thinking I needed easier access. I'm happy to say it's not too big and is a perfect size for boat, car, camping...etc I had the softpak 40 in the front seat of my car all day in the hot sun with a ton of dairy products that need to stay cold. It worked like a charm delivering cold samples all day in 90+ degrees. Could not be happier and very glad I went with the RTIC Softpak 40!
|

Just ok

by
Bought the 20 about a month ago. Took it on it's first outing for a 3 day weekend. Ice was completely gone in the first 12-18 hours. Kind of disappointed.
|

by
Awesome Cooler! I'm in sales and I drive around all day in the hot low-country sun! This cooler doesn't leak and keeps my food cool all day!!!
|

Ain't nothing better

by
Gift from my inlaws - absolutely love it. Keeps stuff cold for days!
|

Mr

by
Great coolers have 20/40 from sale and money well spent
|

Great

by
Got as a safety gift, works awesome!
|

20

by
Very happy with the 20
|

Great!

by
I love this cooler. Great for all day sporting events. Large enough for a few drinks and snacks.
|

Awesome!!

by
Use it all the time for BYOB at restaurants. ( Beer's ) And also take it fishing all the time, keeps my launch cold all day. Great cooler lunchbox!!
|

New Cooler

by
I just got the new RTIC SoftPak 30 and it's beautiful. I do have some concerns about the longevity of the zipper, which is a little tight. What is the warranty for the zipper?
|

KA

by
This thing fits in the cooler/seat of my Montauk 170 with a little room on the side to toss empties. Now I don't have to dick around loading/unloading the big cooler on the boat. So KA, doods...
|

Softpack 40

by
Got this for my husband as a anniversary gift and he loves it.
|

Good cooler

by
Smells when you open it. The new model doesn't have the loops so your limited in what you can hang on the cooler. The cooler lasted me 12 hrs indoors for hospital work security. I like that the cooler is light I don't like the carrying strap wish they had back pack straps. Overall I would recommend. I use this for a lunch cooler even though it's not called that. I work 14 hrs a day and I need enough food to last and space for drinks.
|

Lindsey

by
Very nice well made cooler. Should hold up good, does everything it is advertised to do, except doesn't keep ice as long as advertised. I've precooled mine and everything and the most I can get out of it is maybe 3 days. My old Coleman will do that.
|

Simply Amazing

by
I purchased the Softside40 back before Christmas. Have used it serval times but was able to put it to the real real couple weekends ago. Went on weekend trip to some friends that live near beach. Packed cooler using only 2 big refreezable ice packs. Went all weekend long and even sat out on beach. Got back home and unpacked cooler and ice packs were still frozen. Needless to say very pleased!!!! Now looking to soon add the soft side 20. Thanks RTIC for making a great affordable product.
|

Didn't even need ice!

by
I bought my RTIC SoftPak 20 about a month too early, and missed out on the upgrades. This weekend I had a chance to use my RTIC SoftPak 20 for the first time. I was working an overtime gig at an outdoor sports tournament. I threw my drinks in the cooler Friday morning at 8am, but I got in a hurry and forgot to throw the ice in before I left! When I arrived at the event Friday morning I found out they were providing us with drinks, so I left the cooler in the car. It sat in the car all day Friday and Saturday with NO ICE in it. This morning (Sunday), I opened it out of curiosity and pulled out an iced coffee drink that I had packed on Friday morning. Even with NO ICE in the cooler all weekend, the drink was still cold enough to enjoy 2 days later! Great product! Just wish I had known the new model was coming out, because I like the new features. I also bought a case of 30 ounce tumblers and gave them to co-workers for Christmas, and they are still loving them :)
|

Patiently Waiting

by
Please say these are due back in stock soon!
|

Awesome lunch bag

by
Had this cooler for several days now. Works great for my lunch box. Plan to use it while fishing on my kayak as well. Construction and quality seems top notch! Just curious to see how Rtic designs the new SidePack to work on the new style, since it no longer has the multiple attaching loops like the older model.
|

Good Lunch Box

by
I've had this since September 2016 and use it for my lunch all week. It keeps everything cold. My only disappointment is that it's not tall enough for a bottle of coke/soda/pop (whatever they call it in your part of the country) to stand up.
|

by
Will this be back in stock
|

Love it!

by
Literally, the best ice chest I've owned. It fits standing in my smaller convertible trunk. So easy to carry and opens wide for packs of meat from the grocery. Perfect for busy moms.
|

20 pack

by
I love it, but a bit bulky for the small ladies. My ice packs stay frozen all day in the hot Florida sun. I guess complaining about the bulkiness is pointless.
|

video of first impressionss

by
Here is a video of my initial impression of the new SoftPak 20. https://m.youtube.com/watch?v=ozccItW0uTM
|

Awesome

by
I own (4) RTIC coolers. I keep the larger Roto-Molded coolers at home for use around the house, while using the (2) SoftPak coolers for travel. I travel quite often in my job and have tried various coolers. RTIC has the best coolers out there.
|

Carry on

by
I took this cooler as my carry on luggage on a 12 day trip to Costa Rica. Put backpack inside with kindle, IPad , snacks, etc. It went everywhere with us and kept the drinks cold and ice lasted several days.
|

Rtic 30

by
I've had mine for about two months and have no complaints. It keeps ice for days, and holds plenty of supplies for a weekend outing. I purchased it primarily for canoe tripping since the soft style works better than a traditional rigid cooler.
|

Fisherman

by
Bought a soft 40 last year and used on a 48 hr long range tuna trip off the coast of NJ. Used 2 special ice packs that are in a foil type container along with ice cubes. All food remained cold or semi frozen for almost 3 days. Best cooler I have ever purchased.
|

Great Cooler!!

by
Perfect cooler for all of my weekend tennis matches!!!
|

Ice-5-Days?

by
I can't seem to get 1.5 days out of 20lbs of ice I'm also prechilling my drinks Any advise?
|

I use it every day

by
I love my water and soda to be very cold. Unfortunately I have a roommate that will take the last cold soda or water out of the fridge. I bought the SoftPak 30 to keep in my room. It works great. I honestly use it every day. I've had it 8-9 months. Its still perfect. Use the zipper lubricant every few weeks. My daughter went to visit her in laws that live a few hours away and want to buy Rita's Italian Ice to bring back, I let her take my Rtic. She got several quarts, topped it with ice, and it was still frozen when she got home (2.5 hour car ride). Highly recommend, i'll be buying her own for her birthday....it was a hard day being without my Rtic lol....we are an RTIC Family, we have tumblers, koozies, water bottles, lowballs (great for my grandkids) and my SoftPac 30. Thanks for making superior products at reasonable prices!!
|

Great coolers

by
I now own two Rtic coolers and they are awesome. They do a great job of holding ice for a period of time. I started out with a 65 which I use for elk hunting and it works great for camping over a long period. I recently just bought a soft pack 40 that I use on my fishing raft. The reason I gave it four stars is because of the zipping system the soft packs have. The zipper wraps around three sides of the cooler, and to open it you have to pretty much unzip the entire thing to get the flap open. This makes it difficult to access the items inside, some of the competition have zippers located on the top and those seem to work a little smoother. Overall great coolers!
|

KNOWN ISSUES!!!!!!!!

by
Rtic knows these coolers have manufacture defects allowing water to leak into the seams and in between the liners. They will however not replace them even knowing this. BUY AT YOUR OWN RISK!
|

You definitely get what you pay for!!

by
This thing is tough as nails, I already had an incident where it fell from the top of my vehicle (I didn't secure it) and it not only held together and was barely scuffed, it was still watertight!! Great Value
|

Great

by
I just got it today and can't be how big it is. Put a 12 pack in it and a little ice and their is so much more room. The only neg is where is the sticker Rtic always sends with their stuff
|

Finally

by
HA!!! I kept putting it off and putting it off, then you had a sale. Then you sold out 🙁 But then you must have had a few laying around because. They were back up for sale a couple of days later. Snatched it up quick. 😊 Love it. Your products are awesome. I have the hard 20, the 30 oz in black and now the 30 softpack. Next is the rtic 45 if I can get my hands on one... Speaking of that you are sold out of most of your inventory it seems. Well, you developed a product that is on par with the 'competition' and sold it for half or less than what they are charging. There are people that still swear by their products (go figure) coming up with all stupid justifications for doing so. I'm glad I waited. Says something about a company when they sell out of their product.
|

Stock??

by
When will product be back in stock ??? Want one
|

Dude, this thing is TOP NOTCH!!

by
I just now ordered a Soft Cooler and this thing is already on its way! Super fast customer service. Have a mentioned, how awesome this cooler is going to be while I work on my Diesel Engines!? I bet this thing will keep my water ice cold!
|

Best Purchase I have made in a long time

by
I love this thing. We take it everywhere we go. If we are going to some friends house, throw an ice pack in the bottom and off we go. Going away for a weekend? same thing. I highly recomend this cooler and I have convinced many of my friends to get one.
|

M

by
Love it...Never had an ice chest to keep ice this long
|

20 Pack

by
just got the 20 pack for a birthday gift. could not be happier with the quality, the feel of durability it has, looks way better than the over priced version too. perfect for road trips, long days at work, and any outdoor activity you can think of.
|

SoftPak40

by
Great soft cooler at this price point. Used it for the first time on an RV trip to the FL keys where it spent a long weekend under the awning outside. Kept ice extremely well and contents extremely cold. Outside and inside material seems sturdy as well as insulation. The one I received had a few blemishes on the grey exterior. One thing I would love to see is a more rugged bottom and even though the zipper looks sturdy, a heavier one seems more suitable for such large cooler. Had it half full of water and flipped it over with only a few drops leaving out. Would definitely recommend and unbeatable at this price.
|

Growler - Near Perfect

by
Nearly perfect size for two standard 64oz Growlers and an ice pack in-between. Lid does compress a bit against bottle tops which the soft material allows for. If updating design, would suggest adding another ¾ - 1 inch to interior height making it perfect. Front pocket is useless for anything but a flat opener so considering one of the side packs.
|

RTIC SALE

by
I want to know how to get the one on sale for 87.00!! I really want one but can't afford the 125.00 Thx in advance.
|

Great quailty

by
I ordered on Sunday got it Thursday morning wow that's service.excellent quality,camo is awesome great detail and we'll made.I am getting the 20 camo as soon as it gets back in stock.let me know artic soon.. lol thanks D.C
|

Overall good bag

by
Everything about the bag I love but does not hold ice for 5 days... day 5 all that remains is cold ice.
|

Disappointed!

by
I know the claim is it holds ice UP TO 5 days...2 days with SOME ice left, is my best case scenario & this was NOT in the heat of summer. On one occasion, the cooler sat in my hotel room all day & not opened....no ice by the next day! We'll see how this works in the summer & heat. Zipper is VERY tight & I find it annoying. Hope it loosens up some, like others have said.
|

Sir

by
Two thumbs up.#17
|

carry on

by
This softpak 30 is within the legal size for carry on luggage. Great on location cooler
|

2017

by
Awesome cooler. Great for tailgating and weekends at the ball fields.
|

Great cooler

by
This is a great cooler. Sure, there are some VERY minor cosmetic issues that they could work on, but if you're buying an RTIC, you're buying it because you want something awesome and you only want to pay half of what competitors are charging. We love this cooler. As you can see from the pictures, there are some extremely minor cosmetic issues that I think they could work on, e.g. a glue bubble on the lid and sloppy stitching on the inside of the handle. On the other hand, this thing is a great cooler that cost half as much as it's billed competitor. I can deal with some EXTREMELY minor blemishes that don't affect the usefulness of this product. Great stuff. I'll buy a hardside shortly.
|

Quality but watch size

by
Purchased this cooler after purchasing one of the 65 quart and 4ea of the 20 quart hard coolers. The hard coolers are awesome by the way!! This soft cooler seems well made but noticed that the 2" foam in the lid just barely meets the wall insulation and the corners of both just touch but do not overlap. I would think the lid insulation would either go down inside the wall insulation when you close the lid or would be wider and sit on top and overlap all of the wall insulation. It does neither. Maybe it works but I would think having the two overlap each other completely would make for better insulating capability. One other thing to be careful of is when choosing which size to order. Since I ordered the hard coolers earlier, I failed to notice that they advertise the soft coolers in numbers of cans they hold instead of quarts. I would have ordered the soft 40 if I had noticed this because the soft 30 I ordered is a bit small for my needs. My mistake but just letting everyone know to be sure to note this when ordering. I would have much rather had the 40 soft cooler.
|

Stewart

by
Very recommended! You will not be disappointed. GO on now and put it in you shopping cart!
|

Great bag!

by
This bag is overkill for sure...but I like it that way! Very good quality materials and very well insulated. The only thing I wish it had was pockets. A front zip and side pockets would be nice.
|

Wow is all I can say

by
Needed this cooler for when we have to travel for my daughters gymnastics meets. Put 18 beers and a 5 pound bag of ice in the cooler. Just needed it to be cold for 24 hours when we were done with the drinks there was probably 4lbs. of ice still left in the cooler! Great purchase. I can't wait to use my RTIC 45 to see how it performs!
|

Awesome investment

by
This is well worth the money. It's a little bigger than I was thinking but that's ok. Perfect to throw in the truck to go watch a game at a friends house or tailgate, mine holds about 18 cans with 2 ice packs. It's great to take with you so you're not always borrowing beer. It kept cans cold in the bed of my truck for 3 days. I'd buy it again. I also have the 45, 20 and 30 tumbler.
|

20 Pack

by
100% satisfied, great cooler.
|

Value

by
It's a well made cooler and great for its intended purpose. Car, beach, work, party, picnic etc. cooler. The size is perfect IMO. It's easy to load/unload, carry and clean and it holds ice very well for a cooler that's meant to be opened a lot. I bought it during a sale for $87.00 delivered. I have a Bison Soft 12 that I'm happy with and bought this for a little larger easy carry quality cooler and I'm very happy with it. Infact so happy I'm going to buy 3-4 more next time they are on sale to use as gifts.
|

Amazed!

by
I placed an online order on 2/14 at 5:30pm and it was delivered on 2/15 at 9:42am. Shipping was free! I can't wait for my husband to come home for lunch today so I can give him his lunch box, side pack, and bottle opener. He is going to love it! He has one of the bigger soft-pak ice chests already and loves it. Thank you RTIC!
|

WOW!!

by
These coolers are Amazing!! I bought the soft side 40 and this thing is HUGE! I love it and the day I received it I ordered the soft side 20 with 2 side packs for smaller loads. The quality and construction are top notch. They keep ice great, they don't sweat or leak. Great products! Thank you for a reasonable alternative for a lifetime cooler!
|

VERY HAPPY

by
caught them on sale and purchased the softsides 20, 30 and 40, I use the 20 to carry bottled water to work very happy with the preformance of the cooler, keeps things cold for several days.
|

GREAT LUNCHBOX

by
Glad these are finally back in stock and I got mine during the 30% off sale!! AWESOME LUNCHBOX! Yes it is a lunchbox so all those dumb Amazon folks who say "To small for a cooler" need to learn to read.. Its awesome and holds WAY MORE than a one person lunch in it! It holds enough food for 1 lunch, a few drinks, and maybe a snack or to!! Keeps it cold all day long to! I highly recommend!!
|

Grocery shopper

by
Just bought a 2nd SoftPak 40! This is a good large size cooler take to the grocery store to keep frozen food and fridge items cold, especially in the hot summer months! It allows me to run a few extra errands because I know my groceries are safe. Also great to take a few items to a picnic or family gathering. I have not tried to keep ice for days, as I have a large roto molded cooler for heavy duty tasks. This soft sided cooler is great for day use! Very durable and well made. Very easy to carry to and from the car. Can't go wrong with this cooler!
|

Great for hunters

by
Bought this for hunting season when the rut is on and all days sit are a must. Cold drinks all day, sandwiches stay cold no food spoilage. On each ice pack was all that I need which save weight on the hike.in and out of stand
|

Best Softside Cooler

by
This is hands down the best soft cooler at a fair price! The competition is overpriced and not worth the extra money. I am extremely happy with RTIC coolers!
|

Rtic Softpak

by
I finally got to use my Rtic softpak 40 this last week when I went duck hunting. Loaded it up with drinks and snack for the family and friends. They were all amazed at how much ice we had at the end of the weekend. And I couldn't be more satisfied. Everything it mentions it does. No exterior sweat I was worried about that but none. Keep up the great work.
|

Just Purchased

by
I purchased a Rtic Softpak 40 last month It worked so good I decided I needed to buy the 20 for the shorter trips
|

Couldn't get better, unless it was bigger

by
Great size for a two day hunt or a day sitting on the riverbank fishing. Awesome product!!!!
|

Great cooler

by
Got the camo softpak 30 as a Christmas present for myself and love it. Have used it several times and it has done really well at keeping beverages cold. The cooler itself is also very tough and has held up so far against bumps and abrasions. Highly recommend it!
|

Husband Loves It!

by
Bought this for my husband for Christmas and he takes it to work with him every day! There is still ice in it the next morning when he gets ready to leave, so he just drains off what little water there is and tops off the ice. Plus, he used to complain about his old Coleman cooler turning over and dumping ice everywhere and he said this one doesn't do that. It's completely sealed, so NO LEAKS!!! I'm buying the lunch box next for myself!!
|

Lunch bag

by
Finally got to buy the lunch bag after being out of stock forever, nice little bag. Light looks nice. Just a little aggravating about the price, I bought mine on sale for $67.99 then a week after receiving my lunch bag the price drops to 55.99, other than that I'm happy with the product.
|

Awesome

by
Great cooler. Holds a 12 pack Yuengling bottles with ice and keeps them cold all day long. Not sure what all the hype is about ******? Rtic makes a great cooler. Still very light loaded down.
|

Excellent

by
Excellent, 48 Hours in travel and ice is intact!
|

great gift

by
got a camo 30 for Christmas. Love it. Wife says shipping and delivery was spot on. Couldn't ask for more. Great quality so far, looks great too!
|

Wendy

by
I ordered the SoftPac 30 at 5:30 Thursday night. My husband called me about 12:30 on Friday and asked if I paid for express shipping because I already received the RTIC cooler. He said he wished that all companies were this fast. :-). Now, that is what I call service! I have read reviews on Amazon that stated they leaked. So, the first thing I did when I got it was filled it with water, zipped it up and tilted every which way and NOT a single drop escaped!! Held Ice for several days! Love it and it didn't cost me $350 like a ******!!
|

Can't wait

by
Just recieved the SoftPak 20. It's alittle bigger than I thought it was going to be, but that's not bad. It needs to "air out" due to processing residue. I think it will be just fine. Looking forward to using it on trips.
|

20 Pack

by
Just got ours! Can't wait to use it. The only thing I wish RTIC would come up with is a carrier with rollers that you could sit it on for easier transport. My husband and I are both elderly and it would be very helpful.
|

Wish this wasn't sold out!

by
I've been trying to get one of these since the beginning of December but it's always sold out. Ugh. Please restock?
|

Perfect

by
This thing is nice! You can stand 11 cans, 2 rows high in it (total 22cans) with ice. I could do with out all the hooks and eyelets on the sides but maybe its good for someone. No need what so ever to buy a ******. I've got the Rtic cups, koozie, the hard 45 & 65 and now the soft pack 20. Everything performs just as good as the ******. Save your money buy Rtic.
|

Pretty damm Good

by
Got it for for Christmas and put it to work with a 24 of budwieser ♡it
|

RTIC Soft 30

by
I bought this back in October for a waterpark trip to WI Dells. Needed something to bootleg our beer and food into the park. 15 cans of beer on the bottom, then some ice, couple containers of cheese spread, beef sticks, crackers and a bag of a dozen sandwiches all fit into this cooler. This cooler was constantly either being open or opened most of the day and everything stayed cold. Given it stood up to the demands of the heat and humidity of an indoor waterpark, it should have no problem on the boat this summer.
|

Great Gift

by
Received this as a gift from our gun store owners. Outstanding cooler, compared to the overpriced ******.
|

Great

by
Was in doubt about the cooler, keeps ice for days. Zipper is tight but it keeps the water in. Great item. Just purchased a 65 cooler.
|

Perfect

by
Got the soft pack 30 as a gift. Put ice 24hrs ago and still has half left with no leaks. Perfect for on the go. Glad I got the soft. So much easierthen the hard coolers because it's so ooo much easier to move around.
|

Awesome product!!

by
I love this cooler for work! Keeps bottled water and my lunch cold with just a couple freeze packs all week.
|

Great cooler

by
Love the cooler but seems like it is the same size as the 20 hard cooler. Should have purchased the 40.
|

WOW!!

by
I got the 40 soft Gray. This cooler is amazing and it is enormous. I wasn't expecting the size and it keeps the ice! All in a soft cooler and 1/2 the price of the ******! Quality product!!
|

Camo rtic soft pack 20

by
Perfect for golf cart
|

Works Awesome

by
Great cooler and good amount of room for a solft pack. With the heat down here in deep south Texas it holds up. Took it on its first trip of dove hunting and sitting in the truck bed in the HOT sun, the ice held up very well.
|

Way quicker than expected

by
I ordered a softpak 30 for my cousin for a Christmas gift. I placed the order on the dec 11th (which was a sunday) hoping it'd get here in time for Christmas. Got an email it shipped monday, and i received it before noon on Tuesday! Unbelievably quick shipping- i had nothing to worry about lol. Only concern was i opened the box to take out the packing slip/ receipt but it didn't come with one. Maybe none of them come with a receipt, I'm not sure. Not a big deal though! Would definitely order again.
|

Hunter

by
Ordered the Camo 40 Softpak and as usual, excellent quality. This makes the 4th cooler and the 12th RTIC product I purchased...Im hooked!
|

Awesome

by
The Camo SoftPak 40 is awesome! Its made of quality materials and should last a very long time. So far I have used it on a road trip and it kept everything cold and ice lasted. I like it so much that I am going to by the 20 now!
|

LOVE IT

by
I drive a truck locally and I needed something to put my lunch in and to keep it cold. I have used other coolers but nothing like this one. It keeps my food cold all day or when I need it, love this little cooler. Will be buying the 20 later and I also have the 20,30 oz. tumblers as well works great too. but buy you a nice ice pack to go with it. I haven't used any ice just the ice pack great. Nice lunch box at a good price. THANK YOU RTIC.
|

by
I have my 30 can softpack cooler. Great cooler. 1 hat and 1 30 Oz tumbler was missing. I contacted Rtic,they reviewed order and sent me the missing items. I just placed another order for more assories.
|

LOVE IT

by
Received my softpak20 the middle of last week. Filled it with ice Friday morning to test it out, placed it in my truck floorboard and left it their, checked back Wednesday around lunchtime and there was still enough ice to fill my 30oz RTIC tumbler. This thing is great!
|

Goto Home Depot

by
Goto Home Depot and get the husky backpack straps works like a charm to carry this as a backpack cost like $20ish in the tool section
|

Happy Sister

by
My sister and brother-in-law gave me this cooler for my birthday. It is a GAME CHANGER! I LOVE it. My family has now taken it on several trips. Not only does it keep ice, but it even keeps hot things hot. I transported casseroles in it for Thanksgiving. Hours later, they were piping hot.
|

Road Trip

by
I took this cooler on a 14 hour road trip and decided to see what it was all about. All I put inside were 4 frozen steaks. 14 hours later when I got to my destination, all 4 were still frozen solid. They still had frost on the outside of the package just like they would in the freezer. So far it's $100 well spent. We'll see how well it does out in the heat on the lake.
|

by
Would have loved to try this out I read all the reviews so I ordered it for work tracked it all day then the day of the delivery not even 20 mins after bein delivered it was stolen and I can't order it again because it's sold out I have a cup its great
|

The best for less

by
After ordering 2 of these coolers and 3 tumblers for my personal use, I ordered 3 of the 30pc pack 30oz tumblers to give to my employees as a safety gift. RTIC even laser etched my cups with our logo for a small fee. 100 cups and 2 coolers later, I have not stopped talking about these products to my friends.
|

Camouflage 20 soft pack

by
I ordered mine yesterday (friday) at 10am. UPS delivered today (saturday) at 11am! RTIC has the easiest on line ordering process and quickest delivery around, not to mention BEST PRODUCTS! Can't wait for my son to open this at Christmas. Thanks, RTIC, and wishing you and yours a blessed and Merry Christmas!! 😆🎄❄🌟🌟🌟🌟🌟
|

Best Soft Cooler Ever

by
Great Cooler, easy to handle, won't leak, stable, stays upright even when your driving. It lives in the back of my SUV and I use it for overnight camping, and road trips. Sometimes I even take it in grocery store When I buy my freezer goods. I always wanted a good soft cooler but refused to overpay for the other brand. This has a better design, the lid opens wide and so easy to use. FIVE GOLD STARS
|

Well worth the money

by
Love this cooler they actually look better in person keeps ice for days
|

Great Cooler

by
Great cooler! This cooler is more manageable for beach trips or anything that requires a walk. It holds ice very well for a softpak cooler.
|

Better than ******

by
This cooler is amazingly easy to carry and hold over 15 cans with a full bag of ice. Love the price and the quality. My 3rd RTIC cooler (different sizes) and couldn't be happier.
|

RTIC softpak 30

by
I order this cooler got it 2 days great buy. Cooler is great size looks awesome.
|

FAST SHIPPING

by
Ordered this cooler on a Wednesday and was shipped to my house the next day by 7pm! Fastest free shipping I've ever had! Quality of the cooler is amazing.
|

Work Cooler

by
Great cooler. holds 20 oz bottles upright. wish it had two zippers
|

Camo cooler

by
Its an awesome rtic softpak 30 camo cooler .. i love it..very fast shipping ..i got it the next day.. works beautiful . The best perfect size cooler. Everyone love it that now they all want one too.
|

I'm hooked

by
My nephew let me borrow his Rtic cooler while duck hunting in North Dakota this week in record high temps for November. We kept drinks and lunch cold all day with just a couple sandwich bags of ice. I will be asking for mine for my birthday gift.
|

by
|

Fantastic

by
Bought this for my husband. He lives it. We have a hero also. This is as good as a ******
|

Home Run!

by
I bought the SoftPak 30 direct from this site. I love everything about it! I'm a Firefighter / Paramedic and work 24hr shifts (and longer :( ). I try to eat healthy and that means bringing all meals and drink with me to work. THe SoftPak 30 is the perfect size. It performs great and is fugged enough to withstand everyday hard use. I like that the lid unzips and flips open. I looked at the other options and did not care for the purse shaped coolers. I found one on display and it was hard to open and seemed to not be as user friendly. RTIC knocked this one out of the park. I am very happy with my purchase and highly recomend this cooler!
|

OUTSTANDING!

by
My wife bought an RTIC SoftPac 20 for us to take to car races because of the size; many tracks will allow up to a 14x14x14 in grandstand seating. It does everything as advertised - or better. Could not be happier with such a quality product!
|

Nice

by
Great cooler looks amazing works very well just wish there was a way to make it a backpack because it's not small
|

Soft ok 30 camo

by
I FISH, THEREFORE I AM IN THE WEATHER AND THE ELEMENTS OF NATURE ALL DAY... OWNING THIS COLLER IS LIKE HAVING A 9LB REDFISH BUST A TOPWATER.... LOVE IT, ABUSE IT, AND ENJOY IT...TIGHT LINES AND STAY THIRSTY MY FRIENDS...CAPT. JEROME
|

Awesome

by
Bought the softpac 30, & it was delivered the next day, great cooler!
|

Owner

by
Love the cooler.
|

Awesome

by
A must have!
|

Best soft cooler ever

by
|

Does Exactly what it suppose 2

by
I have added 20 softpack to my rtic family of tumblers and bottles .Highly recommend any and all rtic products hasn't let me down yet.
|

Great Product

by
Do yourself a favor and buy an RTIC anything. I have the cups, coozie, water bottle, and cooler.This cooler goes with me everywhere, everyday. I work 12 hour shifts and it keeps ice for at least 3 days in my car. The zipper is fine, the construction is excellent, the design is excellent, and cold drinks are excellent. Great products from a great company, who by the way, also has excellent customer service.
|

My Favorite Cooler

by
I've owned my far share of coolers.. as a frequent beach and lake enthusiast it's important to have a good cooler. I'm very impressed with this soft cooler, much easier to carry then the hard plastic ones, and more importantly it keeps my beverages cold for days! I will definitely be investing in more for family and friends!
|

Camo 20

by
Great cooler, looks awesome, preforms awesome, and great price...camo pattern is awesome...freaking love it...
|

Amazing

by
First off received my order earlier than anticipated and was not let down by the purchase absolutely love this pack I live in Ca and it gets hot 100 plus I take to the beach in the hot sand and it keeps my drinks Ice cold all day love it .I just keep it in the back of my truck and works perfect for tailgating and hunting trips.
|

5-star is under rated.

by
Amazing, fits in my motorcycle side bag. I can now walk to the market on a hot day and bring home frozen foods - save gas and traffic pain.
|

Well Worth it

by
My wife and I have purchased the RTIC cups and really like them and we wanted a soft cooler for family gatherings and grocery shopping the RTIC 40 is the ticket it keeps your items cold and is easy to handle and also easy store away and the price and quality is AWESOME !!! well worth it HIGHLY RECOMMEND RTIC!!!!
|

LOVE IT!

by
I put in my order on 10/24/2016 at 3:30pm and UPS just dropped it off 10/25/2016 at 2:00pm that was AMAZING FAST SHIPPING I did not pay any extra fee's the shipping was just amazing fast & the bag was great!
|

Well worth the Money

by
We use the RTIC 40 for getting groceries and it will keep all cold items Cold and fresh so we can do other shopping it was well worth the wait and money wish had it years ago
|

AWESOME!

by
My boyfriend and I do a lot of ground blind hunting and we aren't ones to just leave the blind, this cooler keeps our drinks and snacks cold all day! Your products are awesome and so is the fast shipping!
|

Lovin it

by
I bought the softpak 30. It is tough and does what is expected. I have to pack 3 meals for work plus drinks (water bottles). Perfect size and keeps everything cold and fresh.
|

Love It

by
I have the RTIC 65, the RTIC soft 30, and 2 RTIC tumblers. They are ALL incredible !! Buy these products, you will not be disappointed. Many of my friends waited for me to get mine...they now also have them after seeing mine and the quality!
|

SoftpaK 20

by
The best! Easy too look in to and find what your looking for. Not like the others. It keeps things cold. Looking to buy the 45 cooler next
|

Pak 40= HUGE

by
So I'm that guy that gets the best value for my money. Most times it does mean I buy an item that is overkill. I got the 40 cause I saw a video showing the 30 wasn't big enough to hold most bottles upright. These things showed up (I bought two) and talk about surprised. THEY ARE HUGE! A bit on the big side for everyday carry but if you work out of your truck they are perfect for a crew to use. Holds plenty ice and drinks for a days activities. I do think the carry handles could be a tad longer but that's the only "minus" I have noticed. I have used it for drinks with ice on a few occasions. So far 10lbs has lasted 2 days till all ice was gone. I'm testing using 20 lbs right now. I have purchased other "reusable" ice substitutes for further evaluations. I'm happy to have the size of the 40 Pak. I'm sure shopping and long trips will no be just that much better!!
|

Pockets!

by
2 open top drop in pockets; one on either side. A zippered bellows pocket on the front, please!
|

RTIC SOFT 30

by
Got it just before hurricane Mathew. I work as a lineman and used it every day for over a week. Kept ice for 2.5 to 3 days after filling with 20 waters and sitting in the sun all day. Great little cooler.
|

RTIC 30

by
Love mine. Had to wait but it was well worth it. I have the competition and this one. This is much better, easier and best designed
|

Perfect mom cooler

by
Ordered this for my car, I'd been waiting to see the camo print. Totally worth the wait! We have at all day tournaments December-July. Having the option to pack healthy snacks and drinks for my youth athlete makes this purchase well overdue!
|

Love It!

by
This little cooler is absolutely awesome! I left it overnight in my hot truck and the next afternoon still had ice and cold drinks. Very well made and light weight. Since it is water tight I'm also using one to store my gear and keep it protected.
|

Great cooler

by
I bought this to be my drink cooler while camping. I also have an RTIC 65 for my food cooler. I took both camping on a 4 day trip when it was over 85 degrees at night. This cooler was fantastic! The ice lasted 3 days before needing a refill. Before you question why it didn't last 5, it was in the sun a lot and opened about every 15 minutes during the hottest parts of the day. 3 days exceeded my expectations by a long shot. Couldn't be more happy with this. I will probably buy a softpak 20 for day trip portability in the near future
|

Softball cooler

by
Very pleased lightweight not very bulky keeps everything nice and cold
|

Pouch

by
I wish the Lunch box had some type of pouch or pocket on the exterior of the cooler.
|

Fast Shipping & Great Products

by
When I ordered on Monday 10/3, they said it would ship on 10/29 came home today 10/5 and it was already on my porch! We already have the SoftPak 40 my husband loves it, but it's a bit heavy for me! This one is perfect size for me! I ordered a bottle opener for me too! Oh and I have all the colored cups too! Love your products! Thank you for offering an alternative to high priced products that are great but didn't really want to spend that kind of money on that type of product!
|

birdee

by
i love my lunch box cooler for only 80 dollars its not bad price holds lots of ice
|

Excellent so far

by
I've only had my cooler a few weeks, but so far it holds loose ice without leaking which was my main concern. If I put 14 lb of ice in a warm cooler with warm drinks and food it keeps the ice close to three days in reasonably warm weather. That plus the not leaking...all I can say is if this keeps up its the best cooler I've ever had.
|

Best Cooler!

by
Love the size and light weight of this cooler. Kept ice for over 3 days and no leaks! Great product. Ordered the hard cooler as well and couldn't be happier.
|

LOVE IT

by
I ordered this SoftPack 40 in September and it was on back order, wasn't suppose to ship until October 30th....well it was delivered today and it is very nice. Well worth the wait and well worth the money. I would never waste my money on a ******! Rtic is the way to go.
|

RTIC 20 softside

by
Excellent cooler well worth the wait wish the pocket were a bit larger but there plenty of loops to attach items to Are there straps available to convert to backpack carry? I would love to see a plastic food tray to keep food separate from drinks .Awesome product reasonable price VALUE!!
|

SoftPack20

by
Receive my cooler soft pack 20 and using it for over a week and it is everything and more as amortized, Love It I will be purchasing more RTIC products.
|

30 qt soft cooler

by
The best soft cooler I have ever owned! Took a couple of months to be delivered but it was well worth it!
|

want more!

by
we have a soft bag the 45 and will be ordering the camp!
|

Great cooler

by
I use this cooler as a lunch box and its perfect for keeping my drinks cold, even on my 12 hour work days where my lunch box sits in the back of my pick up. Sitting there for 12 hours in 90° plus days, my ride home beverage is still cold. I love it.
|

I LOVE MY COOLER OMG

by
Ok so long story short I'm impatient as heck. So got the cooler 2 weeks ago. Been using it everyday for work and on the go with the family. If you have any doubts on buying this cooler all you need to know is it is worth every penny rtic is asking. Thank you guys so much
|

Softpak 30

by
Just got my cooler today looking forward to using it for kayaking and Roadtrips.Great cooler and another great product RTIC Keep up the great work.
|

Perfect at The Ball Fields

by
I needed something more portable and dependable, and when I got my 20 yesterday, I knew this was it. I immediately tested it at the softball fields, where I am nearly every night and all weekend and was very happy! Great job RTIC, looking forward to purchasing more of your products!!
|

40 soft pack

by
I just received my cooler the other day, I have not used mine yet but it looks really awesome very happy so far can't wait to use it . For Eagles games concert tailgate , Family get-togethers .👍
|

Love it

by
I got mine from someone who won it at work. I have previously bought water bottles and 30oz cup so already knew RTIC was comparable to ******. Love this cooler. I have a waverunner and I bungie cord it to the back of it. I don't like using ice but I use the frozen ice packs. This thing keeps whatever I put in it cold all day. It is out in the Florida sun all day and when I open it I can feel the cold coming out of it. I would buy this again. It is a great product.
|

Awesome Cooler

by
It took quite a while for delivery but it was worth the wait. These coolers are great! The zipper is a little stiff as people have said but its loosening up. I am getting the 40 once i get a chance but the 30 is a great size for my kayak.
|

by
Luv thee rtc 30 works great and a he'll of alot cheaper....
|

The perfect lunchbox

by
I've gone through countless lunch boxes, this one by far is the best! I highly recommend!
|

Good, but simple detail makes it great!

by
Great cooler, all around highly detailed and works well. The only issue is the zipper. The watertight design is great, however, for a measly $1 in material and labor, they could add a heavy duty pull, such as folded heavy stitched strap material, that would make operating the zipper much easier. Other than that, Dad loves the gift.
|

Worth the wait

by
I ordered this to take to travel baseball games because my cheaper cooler could not keep ice in the summer heat. This cooler works great and I love the zippered lid.
|

Great Cooler

by
I have already purchased a 65qt cooler from RTIC and absolutely love it. I was needing something smaller for tailgating so I purchased the RTIC Softpack 30. This softpack is great, easily carried 20+ cans plus ice. easy to carry and great conversation starter. I only gave 4 stars because I notice the Ice goes quickly. I would say its the users fault for the constant opening and closing. The 5 days of ice claim could be i true if your hardly open it. I would highly recommend this for tailgates, cookouts, and just group outings. Thanks RTIC you did it again
|

Great Little Cooler

by
I bought 2 of the soft side and tried them out on the lake this weekend. Being left out on the boat in the Oklahoma hot weather, my drinks stayed colder than my fridge after being outside for 8 hours. Just like it states, the outside is waterproof and keeps drinks nice and cold!! My son was so impressed he now wants one. We own the 30 oz cups and they work just as advertised!! I'm a true RTIC fan.
|

Best lunchbox

by
I finally found a lunchbox that can keep my drinks and snacks COLD all day on the farm. Throw one icepak in the bottom, and whatever i want on top, and everything will stay as cold (if not colder) as when i first put it in. I was able to use the same icepak for two days without having to refreeze it. Looking forward to using this during harvest this fall! Will definately be buying more RTIC coolers!
|

Excited!!!

by
This is my third product I have brought from rtic. I have seen nothing but good reviews on this one. Ready to put it in use. Ready to order my hard cooler and another cup. Thanks rtic.
|

Softpack 30

by
We really love this bag.. we live on a lake and go out boating every weekend. It holds the ice !!! We will be buying a few more! Great buy!
|

love the products!!

by
I own the 30 oz tumbler..the 20 oz tumbler..the softpack 20 ... the sticker and the bottle opener... love the products!! I can fill up the 30 oz with ice at 5 am a..still has ice at 5 pm..my boss loves it to due to me not having to leave my work area to get ice..he liked mine so much he had to buy one for himself..great price..great products!!
|

Boating

by
My wife and i took our SoftPak 40 out for a weekend pontooning. We put in 2 bags of ice along with snacks and some adult beverages and i dumped out ice after two full days in 90+ temp out on the lake. I was thinking about buying one of those much higher priced soft sided coolers when I found Rtic on a social media site and boy am i glad i didn't spend all that money on a cooler that doesn't work as well as the Rtic SoftPak. The much higher priced coolers are to hard to get stuff in and out of it. Gotta love the flip top lid.
|

Well built

by
This thing out the box is awesome! It honestly screams high quality and I can see me getting years out of this lunch box! From work to the outdoors to road trips this is defiantly my go to travel sidekick!
|

Impressive

by
Was skeptical about making a purchase without seeing the cooler first hand but when I got it I was very impressed with construction and size. Only gripe would be zipper is a little hard to move even with provided lubricant but will get easier with time.
|

No more stuffing lunch box into work fridge!!

by
Keeps my lunch safe on those long 12hr shifts without needing a fridge! One or two ice blocks fit nicely with your lunch items. Good for quick trips to the in-laws with home made baby food as well!
|

Lunch box

by
Perfect size I own 3 ******s and I like the RITC lunch box just as good thank you RITC
|

Lunch Box

by
Just received my new little cooler. Perfect size for drinks for an afternoon in the field hunting dove and then to keep my birds cool on the trip home. Cant wait for opening day!
|

Usage update.

by
The SoftPak 20 fits inside of the SoftPak 40 for storage. All RTIC Coolers I have are still going strong. At least one of them is in use every day...I don't leave home without cold drinks.
|

Softpak 30

by
Awesome cooler. I use it everytime I go to beach or kayaking.
|

Excellent

by
We have several RTIC products, large cooler and large soft side cooler. All are excellent! However I like this the best, thought it would be too small, but it is an excellent size! I will be ordering more of this one for xmas gifts!
|

SoftPak 30

by
Awesome soft side cooler. Perfect size. We used the cooler for a weekend get away trip. Kept drinks cool (cold) all weekend in SC heat. Cooler fit perfectly in car. Transported easily. Never leaked. The cooler is well built. The zipper is very hard to open, but appears water proof or close to it. Best soft side that I have used. Worth the 3 month wait.
|

Amazing

by
Even while unzipped the cooler kept ice in it at least 36hrs & after 48hrs the water was ice cold. And I kept getting into it to get my beverages. Now all I need is a backpack strap for it and I will be ready to pack it anywhere
|

As advertised

by
My cooler arrived just in time for vacation. Zipper is a little tight, but they provide a tube of lube for it. Now that shipping issues have been corrected, I highly recommend this cooler. Well built and a great value.
|

Great for various beer

by
I bought this cooler to take craft beer with me to parties and friend's houses. As far as keeping things cold... yeah, it does the job perfectly. As far as size goes, I haven't filled it full with cans but I think you could fit 20 cans with ice. I have tried a few fits, just FYI: It fits 2 full size growlers great, with the top pressing down a little bit on them, but it zips up just fine (actually fits 3 but that is maxed out, can be done though). These are standard screw top growlers, not the taller flip top. 12 oz beer bottles are fine, as are regular 22 oz bombers (about as tall as the growlers so they also are snug but fit well). Farmhouse style bombers (Belgian style caged or larger cap heavy glass sizes) and wine bottles are a little tall for it, but both will lie down horizontally just fine. Also can be leaned. All in all, this fits what I need well and I'm very happy with it. The size, weight, and cooling capacity are perfect for me, and the price is fair for the quality you get.
|

Thank God for the Free Market!

by
This RTIC Soft Pack 30 has exceeded my expectations! The fit and finished it Top Notch. Perfect addition to our Utah fly fishing/skiing family. #coldbrew #browniesandbows
|

a must have

by
My brother ordered me this cooler as a birthday gift, and after a 2.5 month wait it came in the day before I was to go to the family farm. I packed the cooler Friday and had to dump out ice on sunday morning after the cooler was outside all weekend. I gave the zipper the leak test by turning the cooler upside down and it held true, no leaks! I love this cooler!
|

RTIC SoftPak 40

by
Third cooler purchased from RTIC. Have a Tan 20, Tan 65, along with several cans and tumblers. I too, have a cooler addiction, we should start a support group...or did RTIC start it for us...than you RTIC! Thank you to other post about the SoftPak 40 being allowed on an airplane, I just got in a SoftPak 20 (4th RTIC cooler) to take to the Keys next week. Used the SoftPak 40 all last week, on and off wake surfing boats several times a day, constant opening to refresh beers or grab a Gatorade. Would top off with ice in the morning and add drinks all day, used much less ice than previous set up (AO Cooler). Flat top came in handy as a seat at times without issue. Yet again, worth the wait. Awesome cooler.
|

Worth the wait

by
Ok, was little upset that date got moved a little but mine came in today. Quality is amazing! Just ordered the lunch box after seeing the quality of this thing?
|

great cooler

by
I live in North Carolina so it averages 100 during the summer. I have had this cooler for about a month and use it on a daily basis. I bring it to work and use it as a lunch box, a little big but for that but not bad. I'm able to put all my food and a lot of water in it and it stays cold all day. Ive filled it with ice and beer and brought it to the beach and it stayed cold for a few days. RTIC is the way to go. The zipper is really stiff though.
|

Very Nice

by
I also received my cooler after the wait, and it was well worth it. It outlasts any hard shell cooler that I own. Took it and the 40 softpak out on the boat in the Gulf and Atlantic and it kept the contents cold after all day in the S. Florida heat.
|

Worth the wait!

by
Fantastic cooler. Took a while to deliver, but worth the wait. You can't find a better cooler for the price! Will be buying more RTIC without a doubt...
|

softpak 30

by
Loving this cooler. Ice averages about 3 days outside in mid 90's heat out of direct sunlight. I usually fit about 20 cans with 10lbs of ice and a few sandwiches. The cooler itself is very light. Would definitely recommend over a ******.
|

happy!!!

by
what a great item and was well worth the wait!!!! thanks artic
|

SoftPak 20

by
I got the cooler yesterday, after a long wait. It is a dark gray color, and almost like a plasticized cloth, that will make it water and air tight. The zipper around the top is heavy duty and seals the cooler very well. I will be testing the cooler in a few weeks at the beach in St. Pete, and will send an update. Really like RTIC and their low cost alternative to ******. I have several 20 oz, 30 oz, can holder, and have given several for gifts.
|

LEGIT #******killer

by
This is a legit cooler- I was suspect because of the long wait... But, actually these guys are smart- Get Pre-orders before you even have the product ready to ship. The Quality is great. I only gave it 4 stars because of the strong PVC type smell in the main compartment... Hoping that will go away and hoping it is not actually PVC. #******killer
|

WOW

by
If you want a cooler that will perform for days that is soft sided you don't have to look anymore. I have had mine out in 70 degree weather and 90 degree weather and I had ICE for days!!! I will be buying a 20 soon!!
|

RTIC Softpak 40

by
I absolutely love this cooler !! I bought it for camping but also took it to the Beach and it kept all our items cold as can be !! Very durable & keeps ice for days !! Very impressed & highly recommend !!
|

As Advertised!

by
The RTIC is absolutely a GREAT soft side cooler. Everything RTIC states is 100% accurate. Great cooler at great price. Was worth the delivery wait.
|

RTIC 40

by
Worked great as a carry on for flight. Performed great on a fishing boat in the hot Mexican sun. I had most of my ice at the end of the day and the boats hard cooler had no ice left. This the best cooler for fly away fishing trips that you can buy. Worth the wait!
|

RTIC SoftPak 30

by
I got my RTIC SoftPak 30 about a couple of weeks ago and i am really impressed with it. I flipped it over with water in it and not a dip came through the zipper or seems. I would recommend to ant one looking for a great soft cooler
|

RTIC 40

by
I used the 40 as carry on luggage and it fit in the overhead without problems. I used it on a hot fishing boat and I still had plenty of ice at the end of the day while the guide's hard cooler was completely melted. I was able to take my fish back to the hotel in that same ice. No leaks when turned upside down. The guide wanted the RTIC 40 but had to settle for a monetary tip. This cooler was worth the wait and lives up to the hype.
|

by
WOO HOO!! Ordered on March 30, cooler is shipping today, June 23. Can't wait to test it in the south Florida heat. Will review when it arrives.
|

RTIC 40 review

by
Worked great as a carry on on plane. Used it for drinks and on fishing boat every day. It easily kept ice all day long on the hot panga. The hard coolers that the crew used had zero ice after 8 hrs in the hot sun. They wanted my cooler, no way, no how. It also passed the leak test without a single drop escaping. My RTIC 20 performed equally well. I have to order a 30 now!!! Get these coolers. Definitely worth the wait.
|

Very Pleased

by
Just got my 40 in today. I have to admit I was getting very impatient and eager to receive it. Well the wait was worth it. Extremely happy with the overall build of the product. Have not put it to the test yet, but just based on its structure I feel confident it will do just fine. Thanks guys.
|

Very portable

by
I've had mine for a week and have used it everyday. Woaks great and holds a lot of drinks. Very happy with it
|

First Use

by
I got my RTIC on Monday and used for a baseball tournament over the weekend. I bought my ice Friday at about 3 and put it in the cooler. I loaded it with water and drinks and used it all day Saturday and Sunday in 90 degree plus weather. My ice finally melted Monday afternoon, but the water was still cold! It's built like a tank and works as advertised!
|

Great Cooler for the Money!!!

by
This is my second Rtic product (I've got an Rtic 45 Hard-Sided Cooler), and both products work as advertised. This product survived a day at Stone Mountain in 90+ degree heat. If you've got kids, this is a must have.
|

Its awesome

by
This thing works great and is just as good if not better than the hopper. The zipper opening is very convenient and it does what it was intended to do. Great product RTIC.
|

First Rtic Cooler Purchase

by
We have two small children, and I was looking for a cooler that would we could keep bottles, juice, Capri Suns, etc. in when we went on extended road trips or over to friends' houses. I have several Rtic cups, and I absolutely love them, so I bought this small soft cooler. I figured what the heck for $99. It works exactly as I expected. The upside is that I can also take it golfing or to the woods, and it will keep beer ICE COLD! Down here in Louisiana, it gets HOT, and when you've got a cooler sitting in your car (that gets so hot you can cook an egg on the dash), it's got to be super insulated to keep anything cold. I completely recommend this cooler for the price vs performance ratio. I will be buying others.
|

RTIC!!

by
Finally got my Softpak 30 and it's just as amazing as the hard coolers. Can't wait till my Softpak 20 arrives!
< Back to Soft Pack 30, Grey